Doug McKenna Racing is a new horse racing tipster service from the eponymous Doug McKenna that is supposedly able to generate a long term profit for users.
What does the product offer?
Doug McKenna Racing is a brand new service just launched by Doug McKenna and it is one that has bene on my radar for some time as there has been a comprehensive pre launch for the tipster. In terms of the service, Doug McKenna Racing is rather unique in that it involves selections for both backing and laying horses. These are sent out daily and are generally low volume services (although when Doug McKenna Racing has a busy day you can expect to place as many as nine different bets).
The bets that Doug McKenna Racing offer are hugely varied in terms of odds with some horses having a Betfair SP that goes into 3 figures. This means that the average advised odds for backing are 10.91 whilst the average liability for Doug McKenna Racing should your lay bet lose is 6.21.
It is interesting to note that Doug McKenna proofs to Betfair SP which suggests the betting exchange is where you should be placing your bets (of course this is a necessity with lay betting).
Whilst Doug McKenna has proofed Doug McKenna Racing to level stakes, he does say that he personally recommends using a staking plan, the details of which are provided. Finally, there is the strike rate to look at.
Given the average winning odds of 6.29, I think that Doug McKenna Racing does a very well to attain a strike rate of 6.29. The laying strike rate is much higher, as you would expect, coming in at 86.55%.
How does the product work?
In terms of the selection process, Doug McKenna doesn’t go into too much detail for Doug McKenna Racing. What he does talk about however is his philosophy on horse racing and this is surprisingly insightful.
It is clear from looking at this that Doug McKenna doesn’t expect to win every time and that is important for a tipster to acknowledge (and not just in the “obviously, we can’t win EVERY race” way that suggests this will be a rarity).
He also mentions looking at things like betting markets, the competition scale and research, all of which suggest that the mind behind Doug McKenna Racing is ultimately pretty keen.
What is the initial investment?
There are three ways that you can sign up for Doug McKenna Racing, all of which are currently “early bird access”.
These are a 3 month package which is priced at £87 instead of £261, a 6 month package priced at £157 instead of £522 and finally there is a full year of selections for £237 instead of £1,044. It is important to point out that none of these potions come with any money back guarantee.
This is however typical for tipster services so can’t be held against Doug McKenna Racing.
What is the rate of return?
Using level stakes, Doug McKenna Racing has produced a points profit of 380 points since November last year on the backing service. Using the recommended 1% compound staking plan, this would mean a £100 starting bank currently sitting at £2920.71.
The lay bets that Doug McKenna Racing advises have produced a profit of 305.45 points in the same time period. This would mean that starting with a £200 starting bank and using the compounded staking plan, you would have currently have £3438.59.
I am usually massively underwhelmed by tipster services as they are often easily manipulated in terms of figures etc.
In the case of Doug McKenna Racing, Doug McKenna has gone out of his way to make sure that we don’t see this as happening.
I will hold my hands up and say I wouldn’t like to guess whether or not the last 12 months of proofing have involved any back testing, but given that Doug McKenna has proofed to various sites for the last 3 months I have little reason to doubt the authenticity.
One of the things that stands out is that Doug McKenna seems to have a very real approach to horse racing. I have seen a lot of tipsters overplay their “I don’t give a crap what you think” attitude and it comes across as nothing more than a marketing gimmick.
The fact is that losing is a part of professional betting and Doug McKenna does a very good job of acknowledging that, something which only adds to my interest in Doug McKenna Racing as a service.
In terms of the profitability, I think that Doug McKenna Racing is a solid performer. I have seen some services produce much worse results off riskier staking plans. When this is combined with the pretty reasonable sale price, it offers an attractive package.
If Doug McKenna Racing is something that you are interested in, then it may be worthwhile securing the lower price whilst you can. If you are on the fence, I would perhaps give Doug McKenna Racing a month or so to see how Doug McKenna copes with the rigors of operating a service, something I recommend as most tipsters show their true abilities once they “go live”.