Steady Steve O is a new horse racing tipster service that is operated by Steve Oliver, AKA the eponymous Steady Steve O. The service claims to be able to generate substantial profits using very small stakes.
What does the product offer?
The headlines for Steady Steve O are definitely an eye grabbing affair. In actuality, Steve Oliver claims that his service has been able to make over £5,000 in just 1 year. This is definitely something that I would consider to be plausible however when you through in the fact that Steady Steve O has supposedly achieved this on the back of £2 bets, the cynic in me instantly becomes more suspicious of the claims.
In terms of how Steve Oliver operates things, Steady Steve O is a very typical horse racing tipster service There is very little logistically that stands out about the service. Truth be told, if a service can be suspiciously consistent then Steady Steve O is it. The number of bets on a weekly basis vary slightly but on average, there is around 3 bets per week like clockwork. This in and of itself shouldn’t stand out too much, however most tipsters will pick up the volume of bets by some degree over the busier flat season.
The bets themselves are straight forward and are all comprised of win bets. Interestingly, unlike a lot of the questionable tipster services I have looked at, Steady Steve O does recommend taking best odds available. This is something that is backed up by the fact that Steve Oliver issues his selections for Steady Steve O the night before a race. The selections themselves are issued directly via email.
This only really leaves the number aspects of things to consider. In this regard, Steady Steve O is a little different in terms of the staking plan, however I have seen similar before now. The starting betting bank is £100 which should be split into 50 points. This is where the initial £2 stakes that Steve Oliver talks about come from. On each Sunday, you should then divide your bank by 50 and this number is how you should stake for the coming week. The highest that stakes got following this method is £100.60 according to the results provided on the Steady Steve O sales page.
As with the rest of the service, Steady Steve O has a distinctly average strike rate. Whilst I haven’t calculated for 2016, Steve Oliver claims that it is 28.8% however it is important to point out that there is no full proofing provided to back this up.
How does the product work?
It comes as no surprise to me whatsoever to discover that there is no real information on what the selection process for Steady Steve O actually entails. Truth be told, Steve Oliver doesn’t even try to spin the usual story that you see on products like this (usually something to do with betting with their Grandad, having a mate in the know or developing a revolutionary piece of software). Combined with the lack of proofing and even basic detail about Steady Steve O, this becomes a deal breaker.
One of the things that is interesting about Steady Steve O however is a betting pattern that Steve Oliver recommends all users employ so that they can generate 4 “pay days” per year. This involves betting multiple times per year on his selections and cashing out at predetermined points. The sales material for Steady Steve O recommends Easter to Easter, Summer to Summer, October to October and January to December. This is unlike anything that I have ever heard before and I am highly sceptical about simply placing the same bets 4 times a year.
What is the initial investment?
At the time of writing Steady Steve O is being offered on a limited time special offer for Easter (this has since been changed to “Saturday at Midday”) which allows you to receive a week of selections for just £1. What isn’t mentioned is that this then becomes a monthly subscription at a cost of £36 per month. Alternatively, you can sign up to Steady Steve O for a one time payment of £179 which Steve Oliver says will give you a full year of selections. With the full price product however, you will end up paying almost £215 when you factor in VAT.
It is interesting to note that although Steve Oliver doesn’t mention it, Steady Steve O does come with a full 60 day money back guarantee. This is because payment the service is handled via the Clickbank platform.
What is the rate of return?
I have already talked about the headline for Steady Steve O and the claim that you can expect to make more than £5,500 in a year (the actual number is £5,508.48). If you were to use this figure as a starting point and multiply this by the hypothetical 4 betting periods, an annual of income of £22,000 is implied. I don’t believe however that there is any truth to this for a number of different reasons.
There is one place more than any other that I want to start with when considering Steady Steve O and that is the income claims. As I have already touched upon, it is strongly suggested that an income in excess of £20,000 is possible however this is based on a consistency of profit that I don’t believe that the service has demonstrated.
The fact of the matter is that despite making some very bold claims about the potential income, there is very little in the way of evidence that Steady Steve O works as claimed. There are some results published however these are of a nature that one could simply write them out in a spreadsheet and publish them. This s a long way from recorded proofing and verifiable results.
I also don’t like the way that there is no information on what the selection process entails. It has been some time since I actually looked at a tipster service that was missing more in terms of practical information than Steady Steve O. This doesn’t bode well for a service that also appears to go to rather substantial lengths to trip people over into signing up for the month.
When you consider that the most attractive option launches into a £36 monthly fee (something which categorically isn’t mentioned until the payment screen) and there is no mention of a money back guarantee that is one of the best in the business, it does raise suspicion. Especially once you also factor in the aforementioned lack of information and evidence.
With this in mind, I would be very strongly inclined to give Steady Steve O a very wide berth. There are plenty of tipster services on the market and most of them are quite reputable. With this kind of competition available, I simply don’t see why you would want to look at something as bad as the evidence suggests that Steady Steve O will be.