Ultimate Tips is a horse racing tipster service which is operated by brothers Mark and Stephen Davidson. The pair claim that they can make a lot of money for their subscribers, seemingly with little effort involved.
What does the product offer?
“Meet The Brothers Who Each Make More Than £90,000 Per Year From Horse Racing”. This is one hell of a claim and one that I do want to put under a little scrutiny, not least of which is because this is what Mark and Stephen Davidson open with. If it is a strong enough headline the sales page, you would certainly hope that it would hold up. I do however have some doubts about Ultimate Tips in this capacity however.
Don’t get me wrong, there is no denying that the sales material for Ultimate Tips is a slick affair. This doesn’t come as a surprise to me (for reasons that I will explore below). That aside for now, the service looks like a complete winner and as such, surely you should be queueing up to give Mark and Stephen Davidson your money right? Not really. There are a lot of reasons or this but for now, let’s start by looking at the service as a whole.
As a service, there is very little about Ultimate Tips that you wouldn’t see from any given tipster I could pluck out of the air. It is a daily service with Mark and Stephen Davidson sending out selections via email each morning. Unfortunately, these emails are not particularly detailed for example, the brothers say that you should simply place your bets with “the online bookies of your choosing. Compare this to a genuine and respectable tipster who will typically give you details of what odds you should be betting at as well as where they are available.
In terms of the bets that you will be placing, this is again a very straight forward affair. All of the bets that I have seen so far have been straight win bets. There is no evidence to suggest that Ultimate Tips will utilise any other bet types either. The odds that are available on the horses that are tipped are somewhat varied which counts as some small positive for Ultimate Tips.
One of the many things that I find disappointing when it comes to Ultimate Tips is that there is no real staking plan in place. You are simply left to apparently stake what you can afford, however this is a worry, especially for those who aren’t experienced with managing a betting bank etc. On top of this, there is also the small factor that Mark and Stephen Davidson talk about their profits etc. in pounds and pence. This means that the numbers mean even less than they already appear to as you have no idea how much has been staked to generate the profits claimed.
This leaves the strike rate to calculate. Given that Ultimate Tips is a win based service, you would expect the strike rate to be towards the lower end of the scale. This would not be an ignorant assumption. Despite this, the “proofing” that is provided by Mark and Stephen Davidson (which is essentially worthless as it simply lists how many bets were won against how many were placed and the supposed profit for a given month), the strike rate since August last year stands at an average of 86.4%.
How does the product work?
Honestly, there is little about Ultimate Tips that really surprises me and the narrative falls into this category. What is important to keep in mind however is that there is actually very little said “about what the selection process entails. Instead, we are told about how Mark and Stephen Davidson started their careers working in the same stable as their Aunt, all whilst growing up on a council estate.
In terms of tangible information (and I am using this word in the very loosest sense), Mark and Stephen Davidson claims that whilst working at said stable, the pair developed relationships with “the horses, the owners and the riders. Many of whom went on to become successful jockeys”. From here, we are told that Stephen Davidson went down to the bookies to place a bet as he “knew the horses, [he] knew the jockeys” and so figured he had a good chance of picking the winner. Given the lack of further explanation, one can only surmise that this inherent knowledge is still the basis of Ultimate Tips.
What is the initial investment?
There is only one option for those who want to subscribe to Ultimate Tips. This is a one time cost of £29.95 (plus VAT) which apparently gets you access to Mark and Stephen Davidson’s selections for life. Truthfully though, this isn’t something that is ever really cleared up, a point that I find to be somewhat concerning.
One of the few positives that I can see surrounding Ultimate Tips is that there is a money back guarantee in place. This is the standard 60 day fare which is offered through Clickbank (who also handle payment for the service).
What is the rate of return?
If there is one number which is hammered home more than any other, it is a minimum of £90,000 this year. This is a hell of a claim and even if you give Ultimate Tips the benefit of the doubt and count this figure from January, you would be looking at a monthly average of £7,500. This is only one number that is thrown about by Mark and Stephen Davidson however. They also say that oyu can make more than £250 today. Meanwhile, the “testimonials” mention making £8,000 per month, £50,000 in 6 months and £43,000 in an unspecified amount of time. Again, there is no real proofing to back this up.
Put bluntly, there is very little reason that I can see to believe that Ultimate Tips is a genuine product. This isn’t a baseless statement however as there is actually quite a lot of evidence to back this up in my opinion. Rather unfortunately for me, it is actually rather difficult to know where to start. None the less, I have to start somewhere and I have decided to tackle the claimed income first. Given that it is one of the main selling points of Ultimate Tips, this only seems apt.
£90,000 a year is a hell of a lot of money for any tipster service to make. Most genuine services that I have looked at, even the best performing examples, wouldn’t come close to this unless you were staking £200 per bet (which would still equate to an unbelievable 450 point profit). Obviously, this isn’t feasible, and I certainly don’t believe that Mark and Stephen Davidson get close to 450 points. Even if they do, how many punters can really afford to bet £200 per point?
There is also the more apparent issue which essentially boils down to the fact that there is no evidence provided that the service works. Sure, there is a list of how much profit has been made month to month, but it is pretty baseless if you ask me (anybody can write anything). The one piece of evidence that is provided is a highly questionable account with William Hill which shows a profit of £96,625. I don’t know what experiences my readers have had with bookies, but I don’t know of a bookmaker who wouldn’t have closed the account before it got close to this amount.
Of course all of this is quite obvious, at least it is if you are as cynical (or maybe it’s just experience at this point) as I am. Even when you delve a little deeper into Ultimate Tips, it is apparent that not everything is as apparent as it appears to be. In fact, I am familiar with the vendor who is selling this service and to say that it isn’t the first tipster service that they have touted. Unfortunately, to date, nothing that I have looked at from them has actually performed particularly well. Certainly nowhere near close to the results claimed.
Not surprisingly, there isn’t really any reason that I can see to recommend Ultimate Tips. On the surface of things, it looks like a fantastic offering with plenty of money to be made and seemingly no risk. Unfortunately, nine times out of ten when something looks too good to be true, it is. Ultimate Tips is a prime example of this in my opinion though. I don’t believe for one minute that you will make any money through the service. If anything, I think that the most likely outcome is going to be the polar opposite of this and that is a massive problem.