321 Football Review

Product Name: 321 Football
Category: Sports Betting
Original Link: http://321football.co.uk/321.html

What is the product about?

321 Football is a new to market football betting service which is operated by one Tom Chapman. The core idea of the service is that by reinvesting winnings, you can hit some huge profits.

Introduction to 321 Football

It isn’t really a secret that getting value from football is a difficult thing. Getting anything close to a decent return means drastically increasing the number of variables that need to occur. However, there are a lot of different approaches to this variable that you can take advantage of. For example, you might back an over/under goals markets, or a player to score, or even put bets into an acca. Alternatively, you can take the approach that is used in todays review.

The concept of “jackpot betting” as I like to refer to it isn’t anything new to me. Effectively, it is focusing all of your funds on one big win. And that is exactly what Tom Chapman does with 321 Football. His claims boil down to the simple notion that by staking just £30 per week, with the right approach to betting, you can see returns that are in excess of 10 fold. Normally, I’d be pretty sceptical about this, and with good reason. But the approach here makes sense, at least, on paper.

Anyone who knows me well will understand the issue with this. Bad ideas often work well on paper. And whilst I don’t want to say from the get go with 321 Football that it is a bad idea, there are some very valid concerns surrounding this. The kind of concerns that, rather disappointingly, Tom Chapman quite happily skips over. Now, as always, I will keep an open mind here, but I do think that there is a lot of nuance here that warrants investigation, So, let’s get into it.

What Does 321 Football Offer?

When it comes to football betting, there are certain things that simply ring true. They are pretty much an unavoidable element of betting on the sport. This means that logistically, there are certain things about 321 Football that simply cannot be avoided. And in theory, Tom Chapman has actually gone out of his way to make them work for him.

Core amongst this is an incredibly strong focus on betting over the weekend. This makes perfect sense here, especially because Tom Chapman is concerned (seemingly) exclusively with English football. Most of which takes place Friday through to Monday. What this does mean though is that 321 Football doesn’t take up too much of your time, which is a positive.

In terms of how the service is managed, this is probably everything that you would expect it to be. Selections are sent out directly via email, typically landing on the Saturday morning. The contents of said emails are… adequate, shall we say. There is enough to place the bets and… well, that’s about it really.

 Something that is worth noting here is that that this does give you time to seek out the best possible odds. An effort that is definitely worthwhile if you are following 321 Football. The fact of the matter is this. Despite the way it is presented, you won’t be winning all that often if you are following Tom Chapman’s advice to the letter. As such, you really want to make sure that every win counts as much as possible.

This is mostly down to the strategy that is used. Effectively, your betting is broken down into different rounds. 3 bets on a Saturday, 2 bets on a Sunday, and a single jackpot bet “in the week”. Each of these has their own staking plan (of sorts) which culminate in that theoretical big win.

Each of these bets uses lots of different football betting markets. This ranges from simply picking a match winner, to some over/under markets, and various accumulators of these as well. This covers a range of odds, however, generally speaking these aren’t monumental. Even some of the big accas come in at less than 2/1.

But all of this rather pales compared to the big picture. Because in my mind, this is a big part of the appeal here. According to Tom Chapman, he has had winners come in with profits of “£245, 373, & £649”. This means that realistically, if 321 Football actually delivers on a clean sweep, you could be looking at effective odds of 9.16 all the way up to 22.63. These are undoubtedly very attractive numbers. Especially given the apparent frequency with which they land.

Now, let’s talk about the staking plan. Because more than anything else, this is the key part of 321 Football in my book. It starts with your initial stakes for the week. This is just £30 or 3 points to £10 stakes. These are spread out over the initial 3 bets. If you see any returns from this (with the key word there being “if”), you reinvest this into the 2 bets on Sunday. Any returns from these are then fully sunk into the midweek bets.

Tom Chapman does say that some subscribers don’t follow this to the letter, instead preferring to withdraw their initial stakes or some small profit before going after that jackpot. This means that if you are a bit more conservative with your approach to betting, you aren’t going all or nothing. Something that is probably recommended given that there is a bank of just 15 points in order to get started.

This might not be so bad if you are winning all the time, however, I do have some doubts about this. Tom Chapman claims that in 3 weeks out of 4, his jackpot bets came in. He also shows another winning jackpot bet for the last weekend bumping that up to around 80%. Something that I might have more faith in if it weren’t for the fact that this only seems to have launched properly after said weekend.  

How Does 321 Football Work?

When it comes to talking about how a service like 321 Football works, there are two key elements in play. The first one I don’t want to dwell on too much because I’ve already discussed it. This is the staking plan. And the big selling point here all seems to boil down to the fact that, as Tom Chapman puts it, you’re only ever risking £30 a week on bets. That is a very reasonable seeming amount. And by bringing that together with a decent betting system, there are big profits to be made.

This ties in nicely to the second element of how something like 321 Football works. Because having an interesting approach to staking does not a betting system make. The fact is that if you aren’t able to actually pick out winners, that clever staking plan doesn’t really count for… Well, anything. Something that is particularly poignant here.

You see, as much as Tom Chapman talks a good talk about his service, there isn’t actually anything that demonstrates what kind of approach to betting he takes.  This is a little problematic in my opinion. The fact of the matter is that you should always have some idea of what the tipster you are following is doing. In this case though, there is… Well, absolutely nothing really. There isn’t even any talk about football that really demonstrates any knowledge.

On top of this, the “proofing”/evidence that is provided is incredibly limited. All that we are seeing is a few examples of winning bets with very little longer term context. Something that Tom Chapman also fails to mention or broach. This is all massively concerning. The realistic best case scenario here is that maybe 321 Football is above board and all of these results are genuine, however, there is little indication about how sustainable it is.

What is the Initial Investment?

If you want to sign up for 321 Football, there is just one option that is available. This is a one time payment of £45 (plus VAT). For this, you are signed up to receive Tom Chapman’s selections for the rest of season. This means that it seems like relatively good value for money really working out at some £15(ish) per month.

Something that I think is definitely worth noting is that there is a full 30 day money back guarantee in place with 321 Football. This is something that is backed up by the fact that the service is being sold directly via Clickbank. A sales platform that tend to ensure that all of their products carry a money back guarantee. Not that you would know this, because rather disconcertingly, Tom Chapman fails entirely to mention it anywhere in the sales material.  

What is the Rate of Return?

Using Tom Chapman’s numbers, 321 Football has produced a profit in the last 5 weeks of around £1,591. Using stakes of just £30 per week, that is one hell of a result. It also sounds somewhat plausible at a glance. However, let’s actually break those numbers down a bit. As I mentioned, I see this service as being based around £10 per point stakes, and 3 points per week. Numbers that I don’t think are unreasonable.

What this translates to is a mindboggling 159.1 points per month of profit. This is in line with what I would expect from an average tipster over the course of a year. So for Tom Chapman to be suggesting that 321 Football is able to produce this in just one month, with an implication that these kinds of results are going to be the norm… That doesn’t sit right with me. Especially with that lack of information.  

Conclusion for 321 Football

One of the things that I see far too often in this line of work (at least for my liking) is a betting system, that isn’t really a betting system. This applies doubly so when a tipster service is based on said “betting system”. And this is very apparent in my eyes when you look at something like 321 Football.

You see, in theory, there is a competent enough seeming system here. 3 points staked, compound the returns to increase your profit, put it all into an all or nothing bet. That certainly looks like a system, right? By which I mean there is a very definite way of betting using a methodical approach. But in my mind, this is not really a system.

What you do have is a very elaborate staking plan. In my eyes, a betting system is a methodical way of approaching betting, specifically, I would expect this to involve identifying selections. Which is of course exactly where I think that 321 Football really falls down. Because there isn’t anything that Tom Chapman says or does that really demonstrates that such a system is in place.

On top of that, let’s actually come back to that staking plan. Because in my eyes, it is incredibly risky. Now, I’ll hold my hands up. I tend to be a little bit conservative when it comes to betting, but that doesn’t mean that I can’t see where there is value in other ways of betting. Here’s the thing though, I really do think that it is incredibly flawed.

You see, it only really works if you are taking Tom Chapman’s word that the results are all above board and genuine. If you are actually enjoying success 80% of the time, then that is all dandy. But what if you aren’t? When a losing week means a drawdown of 20% of your betting bank, it doesn’t take much imagination to understand how a bad run can really decimate that bank.

Coming full circle, that is fine if you have a service that is grounded in a decent betting system. If you have a tipster who is able to adequately explain to you why they’re picking certain games, what the rationale is… Pretty much anything really. But you don’t get that with 321 Football, which begs the question, why would you believe the results?

Here’s the thing. I have been doing this for a very long time. And the only betting systems that I have seen come close to an 80% strike rate have been lay betting systems. What Tom Chapman is doing here is… Frankly, it’s almost entirely unheard of. Which is precisely why it is so questionable to me that you should be staking 20% of a betting bank every week.

So, the million dollar question here is whether or not 321 Football is worth it? Unfortunately, I don’t really believe that it is. There is potentially something interesting going on here, but Tom Chapman doesn’t go nearly far enough to convince me that it is actually viable. And as such, I simply can’t see how this is worth the cost involved.  


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