Always Back Winners – Flat Racing Review

Always Back Winners is a rather long standing horse racing tipster service which carries the potential to be a decent little earner. The service also favours a selective approach to betting that I always like to see.

Introduction to Always Back Winners

 There isn’t necessarily a whole lot that particularly enamors me to a tipster service from the get go. But every now and then something comes along that really sells itself to me. At the end of the day, I have long posited that, generally speaking, the single most important element of making money through betting is consistency. And that doesn’t come from simply throwing it at the wall and seeing what sticks. There has to be a solid approach.

All of this brings me to Always Back Winners. A tipster service that, I have actually looked at once, specifically, their all weather bets. But today, I aim to cover their flat racing service. And I am actually quite excited about the potential that is on offer here. Because there is a lot of it. So, what you have here is a tipster service which hasn’t really put a foot wrong with their other service. I know, I know, sign me up. Right?

Well, whilst there are some very strong positives surrounding this, there are also a few things that probably need to be considered as well. Especially if you are keen to manage the risk of your betting bank. And with all of that out of the way, let’s dive right in with an open mind and see whether or not Always Back Winners has the potential to really deliver.  

What Does Always Back Winners Offer?

It can be somewhat difficult knowing where to start with something like Always Back Winners. Fundamentally, I believe that this is a relatively straight forward tipster service. With that said, it seems like it does almost everything to an incredibly high standard. And because of that, it almost feels like a bit of an injustice simply talking in terms of broad strokes.

Let’s start by talking about what exactly you are getting yourself into here. On paper, Always Back Winners could be argued to be a near daily tipster service. It certainly appears to average out that way, but it isn’t that simple. In actuality, what you are dealing with here is arguably one of the most selective services I have seen in recent times.

And that is by no means a bad thing. In fact, over the last few months there has been an excess of highly questionable tipster services that just pump things out. Not surprisingly, almost none of those services are still about. So, it really is nice to see something that sits at the opposite end of the spectrum.

In terms of the logistical elements, in many ways, Always Back Winners is much like the rest of the modern tipster market. That is to say that selections are issued to subscribers directly via email. However, the tipsters who run the service make a concerted effort to ensure that tips are out before 8am during weekdays, and before 10am on weekends.

This is something that is very important as it ultimately means that this is a service that is open to everybody. There is no struggling to find time on a tea break to get bets placed. Another knock on effect of getting those bets early in the day is the fact that you can aim to get the best odds.

Now that is something that is always important. Don’t get me wrong, it is important no matter which service you are following, but with Always Back Winners, it is just more so. This is because of two reasons. Firstly, it is a selective service, and as such, every win has to count more. But also, this is ultimately a value based tipster (something I will be talking about in a little more detail below).

For some context on just how important this is, the sales material makes reference to the fact that the average SP for selections from Always Back Winners is around 8/1. But this isn’t just average in the mean sense, 8/1 is genuinely representative of the kind of odds that you can get. As such, you can imagine the increased potential betting at 8am.

One of the things that is undoubtedly the start of Always Back Winners is the fact that when selections are sent out by the team, you don’t just get details of a horse and a race. Instead, you get a full write up on why a horse has been selected. This is something that you do see occasionally from tipsters, but it is always welcome.

Moving on from this, there are only really some numbers things to talk about. Firstly, there is the staking plan. Always Back Winners isn’t a simple points based service, but rather runs on a percentile basis. Typically speaking, you will be advised to bet between 1.25% and 2.5% of your betting bank each way.

This potentially sounds a lot. I mean, staking 5% of your bank… It’s not an insignificant amount. However, this still allows for a maximum drawdown of 20 bets. This is roughly what you might expect to see in a month. It is also based on very strong maximum figures. Realistically, you will be staking much less than this.

Finally, we come to the strike rate. Honestly, I wasn’t really expecting a lot here. Longer odds just don’t tend to win that often, even when you are backing them each way. However, a strike rate of about 38% (at the time of writing this) was a very welcome surprise.

How Does Always Back Winners Work?

When talking about something like Always Back Winners, in which the tipsters literally tell you exactly why they have selected a horse, there doesn’t seem to be a lot of point talking about the how’s of the service. But actually, a lot of broader insight is included and I feel like it does a very good job of establishing a broader picture of what to expect.

We are told that the team behind Always Back Winners are “ex-owners and enthusiasts” who are “privy to some information regarding ‘triers’”. This isn’t even something that is new either as the service has fundamentally been operational through Facebook and Twitter (where it was once free) since all the way back in 2013.

Using this information, the team then go on to talk about the fact that they always aim to find value in bets. This is something that I think is very clearly demonstrated in the average odds. This is also welcome as it is a time honoured approach that with a decent approach can produce long term and consistent profits. Which ultimately is the goal.

There is also talk about how Always Back Winners is based around very certain categories of horse racing. This focus does seem to be a key part of the service in terms of obtaining that aforementioned value. The fact of the matter is that you won’t beat the bookies by looking at everything. What you can do though is find one area where you can aim to know more than their compilers.

On top of all this, there is also comprehensive proofing provided for the service. It is rather frustratingly hidden away, but it is there if you look for it. What is good about this is whilst you do get that full explanation of why selections are made etc. the proofing also allows you to get a much bigger picture in terms of what Always Back Winners entails.  

What is the Initial Investment?

There are three different subscriptions available if you want to sign up to Always Back Winners, each with quite differing levels of value and outlays. The first option is a monthly subscription. At £25 per month, this means that you will ultimately pay out the most this way, however given that the other options are longer term and cost a significant chunk of money, it isn’t a bad option.

The next offering a half yearly plan. This is priced at £120 every 6 months. Honestly, though this only works out as a pretty small saving over the monthly cost. Alternatively, and by far and away the best value, is a yearly plan. This is priced at £180 for the whole year, however it also comes with the largest outlay.

Whichever option you choose, it is worth noting that there is no mention of any money back guarantee or refund period. As such, if you are going to buy into Always Back Winners, you should make sure you are very certain, especially before you sign up for those longer subscriptions.

What is the Rate of Return?

In terms of the profit potential for Always Back Winners, well, that all depends on the staking you follow. Looking at the percentile stakes and starting with a betting bank of £1,000 you would have made £570 of profit between the 7th of June and the 10th of July. Making this even more impressive is that this has been attained over just 36 bets. This equates to an ROI of 62%.

Meanwhile, if you were betting to level stakes of £10, you would be looking at 36 points of profit which frankly, is very impressive over the course of a month. The ROI for these stakes work out very slightly less at just 61.38%.

Historically, the results are very mixed. 2019’s flat racing saw a profit of £906.67 and an ROI of 13.64%. 2018 saw a profit of £2,631 and an ROI of 22.27%. Going all the way back to 2017 saw an incredible profit of £9,920. This demonstrates that there is some very substantial potential.  

Conclusion for Always Back Winners

Last time I looked at Always Back Winners with a focus on their all weather betting, there were some strong results. Unfortunately, this ended up petering out a bit and a couple of bad months somewhat hindered the profit. Interestingly enough, this was also the same year the flat elements didn’t perform either. Was this simply a case of the team behind the service spreading themselves too thin?

Now this brings me to this year. And those results look very sharp. 36 points a month may not necessarily be sustainable in the long term, but honestly, even if Always Back Winners only delivers half of this with any consistency it would still be a decent service.

For my money though, some of my favourite parts of Always Back Winners stem not entirely from the profit potential, but the way the service is run. Things like receiving selections so early in the morning. Getting those write ups on why a horse has been selected. All of this is indicative of quality, so even if those results turn around you are still fundamentally getting quality.

All of those things are decent. But one of the things that really makes Always Back Winners stand out is costs. I look at a lot of tipster services, and £25 per month is cheap for any genuine service. But for something that is a pretty comprehensive package like this, it is phenomenal value. And of course, this can be expanded if you are willing to take the plunge on those longer subscriptions.

Honestly, all of this comes together for a very solid package. However, there are a few things that you really need to keep in mind. Because whilst Always Back Winners is very attractive, it isn’t necessarily something that will work for everybody.

You see, one of the biggest considerations (I don’t want to call it a down fall really) is that the flat season will come to an end. At the time of writing, this means about 4 months to still bag some profits which is a decent space of time. It is just pretty unfortunate for Always Back Winners that we have missed a good couple of months of racing where there could have been even more profit made.

So, would I ultimately recommend this? It is really worth your consideration, especially if you are new to all this. There are a lot of reasons for this, but I would sum it up thusly. The team behind Always Back Winners have a clear focus on selective value betting. That is one of the best approaches for a tipster to take in order to make a consistent profit for their subscribers.

Logistically, the timing of selections going out and the very manageable volume makes this something that will work for everybody, as does the staking plan. Whilst the proofing involves starting with £1,000, you could probably get away with less than this and still take home a profit after your subs.

And the final thumbs up comes from the fact that whilst you would be paying out this relatively small amount, you are getting insight into the horse racing industry. The value of those detailed writeups cannot be overstated. It really can help you to understand what kind of things you should be looking at etc.  

Honestly, Always Back Winners is an impressive looking service. The fact that it has been going in one form or another since 2013 tells me that there are genuine legs here. And all of that at the cost of a couple of takeaway pizzas? That’s a very decent looking offering and make no mistake.


Click Here to see what we have tested to make money, and is working for our readers – based on actual feedback


Related Posts

Leave a comment

From: Simon Roberts