BF Horse Power is a new to market horse racing tipster service which is operated by one Andy White. He claims that he is able to help subscribers make a substantial profit through lay betting.
Introduction to BF Horse Power
One of the things that I always find interesting about lay betting tipster services is how they choose to present themselves. And this is because whilst lay betting is so often presented as simply “betting on horses not to win”, it is a very different and unique creature. And if I’m honest, it is the tipster services that seem to view the approach through those incredibly naïve glasses that end up losing money somewhere down the line.
All of this brings me to BF Horse Power. Because the approach that tipster Andy White has taken in terms of marketing the service falls very firmly into that category of… Well, just being a bit interesting. Unfortunately, this isn’t necessarily for the best reasons. In actual fact, there is a lot about this that I can’t help but feel raises more questions than it actually answers. Something which is hardly difficult to do since there is almost no information provided.
Considering all of this, one can’t help but be a little bit cynical about BF Horse Power. I want to say that there is plenty that Andy White says to highlight this, but in actuality, it is the polar opposite of this. Actually, it is a very distinctive lack of information about BF Horse Power that makes me believe that this may not be everything that the sales material initially makes it out to be.
What Does BF Horse Power Offer?
“Bet Against The Un-Trained Punter And Not The Crooked Bookmaker”. That is the whole premise behind BF Horse Power. And in theory, it sounds like such an obvious and simplistic approach. And because of that, it probably shouldn’t come as too much of a surprise to learn that as far as tipster services go, Andy White isn’t exactly doing anything new or interesting.
That is to say that the logistics of the service are incredibly straightforward. This is a very typical daily service in many respects. However, once you start to look at the bigger picture, things do start to open up and look… Well, a bit interesting and different.
With all of that said, I intend to start by talking about those logistical elements. Now straight off the bat, it is important to keep in mind that this is a daily service. Interestingly though, Andy White says that there will always be at least 1 bet per day. What isn’t discussed however is where the ceiling may be on this. Frankly, that concerns me a little.
As is the case with pretty much any modern tipster service, the selections from BF Horse Power are sent out directly via email. There isn’t a whole lot of information included in these, but it’s a lay betting service. In many respects, all you really need are the details of the horse and race. The odds remain important, but in a very different way.
Now it is also worth highlighting that because BF Horse Power is a lay betting service, there are also certain differences compared to most tipster services that you might look at. And a big part of this is needing to use a betting exchange. Now Andy White recommends using Betfair, and that seems like a sensible move. After all, there is much more liquidity there than other exchanges.
With that out of the way, I want to talk about those odds and the importance of them. You see, Andy White doesn’t really talk about how lay betting works. Anywhere in the sales material for BF Horse Power. For those of you who aren’t familiar with this bet type, you pay out at the odds you lay a horse minus 1.0.
This means that if you were to have laid Jimmy the Digger at the same 3.2 odds that Andy White shows on in his sales material and that horse had won you’d be paying out £220 using £100 stakes. That liability potential can be very significant on some bets, as you would expect, and honestly it is disappointing that BF Horse Power doesn’t help subscribers plan for this eventuality properly.
In theory, this should be offset by Andy White’s claim that there is an average low liability of 2.82, but I am very inclined to take this number with a very large pinch of salt. The fact is that there is no long term evidence to suggest that this number is actually the case. Especially because this is actually what the average odds come out at for the bets that BF Horse Power is advertising with at launch (suggesting that there is no bigger picture being factored in here).
All of this really leaves some of the numbers side of things to talk about. Probably not surprisingly, this is frustratingly lacking. First things, we are recommended that you lay horses to level stakes. This is the norm for most lay betting services and honestly, it makes sense. However, Andy White shows that he has backed the bets advised through BF Horse Power to £100 stakes. A number that I’m not sure I would recommend staking.
Especially in light of the fact that there is no information on what kind of betting bank is required. You see, it is all well and good saying you should be staking £100 per lay bet (especially if you want to get to those numbers that Andy White claims), but you also have to consider your draw-down. And with lay betting, this can get expensive.
As such, you would probably expect there to be some information provided on what kind of betting bank you would need. Unfortunately, you would be very disappointed by the lack of this. Coming back to it again, that concerns me. For a lay betting service, that kind of thing is basic stuff, and the fact it is missing from BF Horse Power really brings home the issues that I have with other basic things that are missing.
This brings me to my final point which is the strike rate for BF Horse Power. Or rather, once again, the complete lack of. Andy White seems to want to imply you can expect a nigh 100% figure looking at the (highly questionable) evidence that is provided. Realistically though, this is very unlikely to really be attainable.
How Does BF Horse Power Work?
Insight into how BF Horse Power works is… Well, it’s very lacking, if I’m completely honest. If you look at the marketing material, Andy White is keen to talk about how he was “once a sucker” and spending thousands of pounds and sinking hundreds of hours on “useless systems”. We are told however that “eventually it clicked, like a light-bulb moment”. And he discovered “a blueprint for making QUICK cash from the Betting Exchanges”.
What might this blueprint entail? Well, good luck trying to figure that out because that is where that narrative ends. From there, the tack switches to how Andy White started betting on the exchanges back in 2001. This experience has allowed him to develop a service that “has been mathematically designed”. Again, what does that actually mean? Who knows?
There is even talk of the “fact” that there are 19 years of research behind BF Horse Power. Do I believe this? Frankly, I do not. The truth is that much of the marketing material Andy White wheels out is designed to obfuscate the need for actual information, whilst offering vague platitudes that sound impressive.
It isn’t even like there is any real proofing for the service that you can look at to get an idea of the big picture. And all of this is very disappointing. I don’t expect a full step by step breakthrough of the selection process, but I don’t feel it is unreasonable to want some insight into what you are getting into. Especially when you are so strongly encouraged to sign up for longer terms.
What is the Initial Investment?
If you are interested in signing up to BF Horse Power, then there is just one option available. And that is to sign up for Andy White’s selections through his own proprietary payment platform. Probably not surprisingly, there are massively varying rates of outlay and value involved here.
The first subscription option for BF Horse Power is a 7 day free trial, after which it is then priced at £19.95 (plus VAT) per month. As well as this, there is an option for a quarterly subscription which is priced at just £29.95 every 3 months(again, plus VAT).
If you are looking for a longer subscription than this, then Andy White offers a few options for BF Horse Power on an annual subscription at a cost of £59 (plus VAT). Finally, there is a lifetime license which Andy White offers. This allows you to sign up, for life, for a one time cost of £97 (again, plus VAT) however this is advertised as a limited time offer.
Unfortunately, there is no type of money back guarantee or refund policy in place for BF Horse Power. As such, if you take Andy White up on these seemingly generous offers, you are very much tied down to them until your subscription is over.
What is the Rate of Return?
The main selling point in my opinion for BF Horse Power is the number of making £500 per week. Using those £100 stakes, that works out at 5 points which… Honestly, it sounds relatively believable. 20 points per month is a strong result to maintain consistently, but I can see how that could happen with a better tipster service.
Unfortunately, what Andy White doesn’t provide is anything really backing these numbers up. What is particularly disappointing about this is that he claims that in the last 6 months he has made £12,027.95. That is in line with the £500 per week, but why aren’t we shown this betting history? Honestly, the whole thing just seems very suspect, but I will come to that shortly.
Conclusion for BF Horse Power
There are a lot of reasons that I am a little bit sceptical when it comes to BF Horse Power. And the fact of the matter is that almost all of these problems could easily be solved simply by Andy White providing some basic information. But he doesn’t, and I actually think that there are some very obvious reasons for this.
Here’s the thing, I rarely like to be this blunt, but I don’t believe that BF Horse Power is necessarily an entirely genuine system. You see, everything about BF Horse Power is based around the fact that it’s a lay betting service. However, when you look at the testimonials there is some seemingly rather anachronistic statements.
“Joshua D” talks about how he was only able to get decimal odds of 2.88 at the bookies, but ended up getting 4.56 at the exchange. This appears to be seen as a positive and enthusiastic thing. “Clint” talks about how he manged to get “both combined with odds of 10” and is a happy man because of it.
Meanwhile, “J Whitfield” outright states “Wow this actually works and I can’t believe I’ve never thought of it before, I’ve laid pets [sic] in the exchange but never backed and the odds are terrific the bookmakers would never give you these!!”. Here we are actively being told that it is a backing based system.
So, what does that mean exactly? Well, for my money, BF Horse Power probably started out as something quite different to what it is now. At some point, there has been a pivot by a marketer to change their tack and likely built a product launch based around what has been a success. Unfortunately, it seems that they have overlooked a prior part of their marketing (that has seemingly been written in advance).
In this line of work, you see a lot of things that put you off a tipster service. For me, this is one of the most convincing reasons I have ever seen not to bother. Of course, there is also all the stuff about a lack of evidence backing the numbers up, a lack of insight into the selection process, and a blatant disregard for the risk that comes with lay betting.
Whilst the whole situation with the testimonials is cause for grave concern, I cannot stress enough the importance of simple things being right. Any decent bettor will tell you that you have to get the basics right. Developing a good system, figuring out how to fine tune it and even adapt it. These are all things that will keep you in long term profit.
Would I recommend BF Horse Power? Absolutely not. Honestly, even if this came with a full money back guarantee, I wouldn’t really recommend wasting the time and effort on it. But when you consider that Andy White is simply asking you to sign up and you are effectively opening the door to losing your money the second you do. That just makes it even more of a no go.
Honestly, there isn’t a single redeeming feature that I can see to BF Horse Power. Not just is it a bit rubbish as a stand alone thing, but when you put it into the context of competing services and systems… Well, frankly, I have no idea why you would want to sign up for it.