Blast 4 Traffic is an online company that specialise in providing mass email marketing solutions to their clientèle.
What does the product offer?
Blast 4 Traffic is a website that essentially offers users a solo ad email service. This will, according to the Blast 4 Traffic team help you to reach over 70 million subscribers over the course of a month with your product (it is worth noting that this is based on Blast 4 Traffic having a list comprised of 2.3 million users and you sending out emails daily). You may send out one email a day and this is restricted to 60,000 characters which frankly, should be enough to convey anything in a concise fashion. Blast 4 Traffic say that none of your emails will count as spam as all the people on their list have double confirmed their subscription. Blast 4 Traffic also comes with a number of bonuses in the form of tools that help you to make your emails stand out as well as access to a huge number of ebooks.
How does the product work?
Solo ads are basically where you pay for somebody to email their email list on your behalf. In the case of Blast 4 Traffic this is definitely a substantial list however I do have a number of concerns surrounding this that I will explore below.
What is the initial investment?
To its credit Blast 4 Traffic is very reasonably priced costing just a one off fee of $34.50. This gives you a lifetime of access during which you can send an unlimited number of emails (with the restriction that you can only send one per day). This is also backed up by a full 60 day money back guarantee as it is sold through Clickbank.
What is the rate of return?
There is no advertised rate of return for Blast 4 Traffic however they do say that they’ve “never heard of a situation when a member didn’t have a positive response immediately after starting their campaign”. Once again, I am not 100% sold on this statement.
I am very aware of solo ads as a concept and whilst there is definitely some scope for making this method of marketing work, I feel that in the case of products like Blast 4 Traffic, it is very limited. For example, if you break down their claims of 2.3 million subscribers, and assume that 2 million of these actually look at their emails (which I frankly feel is probably rather generous given the amount of email accounts that most people have these days). The assume that Blast 4 Traffic has a user base of just 250 (although I would imagine that it is higher), ask yourself if 2 million people are really going to look at and consider 250 emails per day like that?
Don’t get me wrong, solo ads can work, even in cases where it is about volume and seeing what sticks, but I personally just wouldn’t want to make it central to my advertising. That having been said, Blast 4 Traffic is far from expensive and personally, I think to get the best value, I would actually be offering free products for people to sign up to my mailing list.