Bolt Publisher is a new product from Sam Bakker that helps you to create Facebook Instant Articles without having to carry out all of the steps that Facebook requires.
What does the product offer?
It is no secret that Facebook are constantly creating new features and the latest one of these is something that may have gone relatively unnoticed. Facebook Instant Articles allows users to upload an article that will then load instantly when mobile users try to view it. Enter Bolt Publisher, the latest product from Sam Bakker that claims to be able to show you how to get the most out of this, and more importantly, make the process easier.
Bolt Publisher is an online based piece of software which allows you to quickly and easily manage which of your articles are available to use through Facebook Instant Articles.
Given that uploading a post to Facebook Instant Articles can be rather difficult, Bolt Publisher does a very good job of making this manageable and user friendly, eliminating the need for things like knowledge of coding, the various things that you need in order to upload an article and also to include features like video and images.
Bolt Publisher also comes with a number of different bonus products, most of which relate directly to Instant Articles.
How does the product work?
When you click on a link on Facebook that isn’t an Instant Article, it will redirect you to the URL where the article is hosted which then has to load it. With Instant Articles, Facebook has the article ready to go which means it instantly loads.
This supposedly leads to increased audience retention with viewers spending more time on reading your article.
What is the initial investment?
At the time of writing, there are 3 options for buying Bolt Publisher. These are a personal license which is massively restricted to just 10 articles a month on 1 Facebook page which is priced at $27.
The next option is a multi license which allows you 30 articles over 3 Facebook pages at a cost of $32.50. Finally, there is an unlimited license which allows unlimited articles on unlimited Facebook pages for $39.95.
All of these options come with a full 30 day money back guarantee.
What is the rate of return?
There isn’t really any advertised rate of return for Bolt Publisher which makes sense. The software is more of a tool than a direct money making product.
Facebook Instant Articles are a very new thing and as such, there is always going to be a slew of products coming to cash in on this. In the case of Bolt Publisher, I believe that it is actually somewhat worthwhile.
Whilst Sam Bakker does make a bigger deal of the steps involved when creating a Facebook Instant Article without Bolt Publisher, the fact is that it is still rather lengthy and difficult. This only leaves the question of whether or not Bolt Publisher represents value for money.
In my opinion, if you are going to put a lot into Facebook Instant Articles, then Bolt Publisher is definitely worthwhile. Otherwise, I am not entirely convinced.