Bring Down the Bookie is a new and independent horse racing tipster service. It is supposedly operated by Darren Longhead and has apparently proven to be hugely profitable for its subscribers.
What does the product offer?
I have to be honest, there are few betting products that have caught my eye like Bring Down the Bookie recently. This is mostly down to one single claim which is made in both correspondence and in the headline for the service. It reads as follows:
The SHOCKING Betting Method That Generated £1,057,500 In December 2017 For Me & My VIP Members!”.
This is one hell of a claim and I was naturally very interested to see how exactly Darren Longhead has quantified this.
The short answer is with some rather creative maths. On average, each member supposedly bets £25 per point. There are 900 members supposedly subscribed to Bring Down the Bookie. Finally, in December of 2017, Darren Longhead supposedly generated 47 points of profit. 25 x 47 x 900 = 1,057,500. Some of these numbers seem somewhat arbitrary to me and there are also some issues surrounding the claimed points results, all of which I will get to. None the less, what can you actually expect from Bring Down the Bookie?
In many respects, Darren Longhead has put together a rather typical affair. Selections are issued on a daily basis and are sent to subscribers via email. Selections are somewhat varied throughout the year in terms of volume but Bring Down the Bookie doesn’t ever venture into particularly high numbers. All the bets that I have seen to date have been simple win bets. Truth be told, as is the case with an increasing number of online tipsters, Darren Longhead doesn’t give away much about what you can expect. This is a problem for me, especially combined with other factors.
One of the few things that is interesting about x is that Darren Longhead recommends backing his bets to BSP. This means that in theory you don’t have to spend time tracking down odds etc. but truthfully, it is in our interests to get the best odds possible. This is yet another point of concern for me when it comes to Bring Down the Bookie. I can accept a service proofing to BSP as these are odds which everybody can get. I would generally expect a tipster to advise of what sort of odds I should be aiming to get though.
This leaves the numbers side to think about. The first factor here is the staking plan and it probably comes as no surprise to learn that there isn’t really one in place. We are told by Darren Longhead that his customers will on average bet £25 per point. This doesn’t give any advice on what you should besting however which simply leads me to believe that a level staking plan should suffice.
Finally there is the strike rate to look at, or more realistically, not look at. Because there isn’t one. Not is there any proofing provided by Darren Longhead. Instead the sales material prefers to off on something of a tirade against the concept of proofing saying that websites that proof services in real time are only interested in making money as an affiliate whilst previous results leave systems open to reverse engineering.
How does the product work?
It will probably come as no surprise to find out that there is no information provide in terms of how Bring Down the Bookie works. Darren Longhead is quick to disparage almost everything else on the market as not being profitable. He also talks about what Bring Down the Bookie doesn’t entail such as lay betting, accumulators or “BOGUS” software (I am being much more careful with my phrasing than Darren Longhead here). There is more said in the same vein, but the long and short of it is that there is a disappointing lack of information.
What is the initial investment?
There is only one option if you want to subscribe to Bring Down the Bookie which is to pay a one time fee of £49. This supposedly buys you selections for a full year. The sales material for the service claims that there are only 24 places left for this however I can’t help but feel that this probably has more to do with marketing than any genuine scarcity.
Because Darren Longhead is selling Bring Down the Bookie through Clickbank, this does mean that there is a full 60 day money back guarantee in place. In terms of what little credit I feel I can give to Bring Down the Bookie, this is advertised in the sales material quite clearly.
What is the rate of return?
The potential income for Bring Down the Bookie is a little but all over the place if I am completely honest. The testimonials show some people making in excess of £20,000 in a year whilst others have made £2,500 in a 3 month period. Others have made £18,000 in 6 months. This is a recurring thing with the closest to a direct claim coming from Darren Longhead being that he has used his selection method to make “around £2,000 – £2,500 each month”. There is also a screenshot of his Betfair account with £31,460 in it, but nothing saying over what time period this was supposedly earned.
Conclusion
Frankly there isn’t a single thing about Bring Down the Bookie that I like as a product. I am also going to try to be concise here as there are a lot of issues that I could talk about at length. First of all, there is the rather worrying marketing. Ignoring the fact that Darren Longhead seems intent on simply talking down almost every other tipster, there are concerning trends especially in terms of the lack of information.
This brings me onto the second issue which is not providing any proofing. I am aware that this is the norm on the more questionable tipster circuit but it is beyond me how anybody who is trying to sell a service can justify it like Darren Longhead does. Simply saying that past numbers have no relevance on future performance is ludicrous, not least of which is because this is what most tipster services are fundamentally based on. The idea that somebody might reverse engineer his selection process is also crap. If you can reverse a full system from a few sets of results, then you just have a bad system as far as I am concerned.
The lack of evidence thing is a recurring theme across the sales material for Bring Down the Bookie and this remains a large part of the problem. It strikes me as no small coincidence that all of the screenshots of betting accounts are Betfair and I believe that whoever is actually behind Bring Down the Bookie has simply found this to be the easiest to manipulate through Photoshop. I certainly am not convinced that the results demonstrated are real.
If you do buy into Darren Longhead’s abrasive marketing approach and want to ignore all of the evidence that is stacked against it then I guess that £49 isn’t a lot of money. Truthfully though, I can’t see you really making a profit with Bring Down the Bookie. I would like to remind you that the nicest thing that I can say about Bring Down the Bookie is that the money back guarantee is advertised. There certainly isn’t anything that leads me to believe that this is a genuine product.
With all of this in mind, I wouldn’t be particularly inclined to recommend Bring Down the Bookie to anybody really. Whilst it isn’t expensive, there is no value to be had if you aren’t going to get anything back. Especially when you consider that you may also have spent money following Darren Longhead’s tips. There are plenty of legitimate services and systems on the market that in the grand scheme of things are not that much more expensive than Bring Down the Bookie. Your time would be better spent looking at those instead.
