Burn the Bookies is a new horse racing tipster service which is supposedly operated by one Howard Price. He claims to pass on top tips to subscribers that can make a small fortune.
What does Burn the Bookies offer?
Every now and then something comes along which absolutely pulls me in. Sometimes this is for good reasons. A service which is particularly profitable for example or is something that is different from the norm. Other times, I am left speechless for other reasons. Now, I have talked a lot about marketing recently and have to go there again because Burn the Bookies is a doozy. “Meet The Bookies’ Lawyer who’s Making BIG BUCKS from Betting” reads the headline.
I have heard of bookies, jockeys, trainers, traders and computer hackers all being responsible for these tipster services before now but the lawyer angle is new. Of course there is a fantastic story that makes up the bulk of the marketing for Burn the Bookies and I will definitely look at this later. For now though, let’s actually look at the information that matters.
Burn the Bookies is a very typical affair as far as tipster services go. Selections are issued to subscribers on a daily bass and these are issued directly via email. The emails themselves are of a barely acceptable level of quality and there is a lot of information missing that I would expect from a more reputable service. According to Howard Price, all that you have to do is place your bets with your bookie of choice, a term that I have never really warmed to.
The bets themselves that are advised through Burn the Bookies are very much as you would expect. Everything that I have seen suggests straight win bets will be the exclusive domain with a somewhat varied volume. I don’t believe that this will ever really get close to double figures however, something which I suppose can be viewed as a positive.
What exactly is Burn the Bookies?
One of the things that I was keen to look at with Burn the Bookies is the staking plan. There are a number of reasons for this, but more than anything else is that all claims of income are made in pounds and pence. So whilst Howard Price talks about making 5 figures per month, if you were staking `10 grand a time, this is entirely feasible.
Using £10 stakes however, would take a miracle. Not surprisingly though, this information is rather lacking with Burn the Bookies and you seem to be simply left to your own devices.
Fortunately, whilst nothing is really said about the staking plan for Burn the Bookies, there is “proofing” provided that shows how many bets won and lost. This proofing is actually a table which claim that there have been simply 90 or 93 bets placed every month of the last year (except February which saw 84).
This isn’t quite consistent with what I have seen however. What all this information does do is allows for a strike rate to be calculated. Given 912 bets placed and supposedly just 102 losses, this would make for a strike rate of around 89%. I do not believe this in the slightest.
How does Burn the Bookies work?
So, how does Burn the Bookies supposedly work? This is what I have really been excited to look at. First things first, we cannot possibly know what the selection process entails as Howard Price is not in fact a tipster. The tipsters that supposedly provide him with information are entirely unnamed and are supposedly big enough to be the subject of various legal bids by major bookmakers.
This is a problem as purely from a logistical view (and ignoring every other reason that Burn the Bookies can’t work), the tipsters behind the service could pull it at any moment and Howard Price has no control or power.
Secondly, the whole narrative, whilst an interesting and entertaining read, is clearly crap. Howard Price claims that he was hired to sue the tipsters he now protects. Supposedly his Dad gambled away their money whilst he was a kid (Howard Price, not the dad) and there was an opportunity to get back at the bookies.
In an entirely questionable move that I am pretty certain would get a lawyer disbarred, he went to the tipsters and told them of the impending lawsuits as well as promising to lose them! Like I say, entertaining read. Highly questionable marketing.
What is the initial investment?
There is only one option if you want to subscribe to Burn the Bookies and that is a one time cost of £29.99. This number buys you access to selections for 18 months after which the service presumably ends. There is a 60 day money back guarantee in place or Burn the Bookies, however unlike Howard Price’s claims that he was acting as a legal aid and ensuring that all the “proper ‘terms & conditions’” were in place, this is simply the usual Clickbank offering.
What is the rate of return for Burn the Bookies?
There are various numbers thrown about in the marketing material for Burn the Bookies. These range from making £13,000-£14,000 per month to £3,000 plus per week. All of them are somewhere around the headlining figure however which claims that you will make £160,000 over the next 12 months. The only evidence to support this however is a rather suspect looking screenshot of a William Hill account, supposedly belonging to Howard Price.
Here is what their website ‘claims’ as far as profit is concerned:
Conclusion on Burn the Bookies?
The claims that surround Burn the Bookies are clearly nonsense. I cannot stress this enough and I will explain why this is in detail. First of all, I want to talk about the claims made in terms of income.
Some of the best tipster services that I have ever looked at have generated 1,500 points of profit over a number of years. Using the numbers that Howard Price talks about, even these best services would need £100 stakes to make this. Again, over 2 plus years. Not in a 12 month period. Keep in mind that there is no staking plan for Burn the Bookies and this highlights how questionable all of this is.
To back up my cynical stance is the fact that the vendor who is selling Burn the Bookies has launched 3 different tipster services in 4 months or so. None of these reviewed well and not surprisingly, they are now no longer available. This indicates to me that these services are simply being pumped out with a view to making easy money for a marketer as opposed to a genuine tipster service.
This is undoubtedly a problem and does not bode well for the future of Burn the Bookies in the slightest.
With all of this in mind, not even £30 for 18 months can seem like value for money. The fact is that it doesn’t matter how inexpensive a service is, if it isn’t going to deliver what it claims then it isn’t really worth anything. In the case of Burn the Bookies I simply can’t see it making any money, let alone what is claimed.
All of this leads me to believe that this simply isn’t worth the time and effort involved.