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Century 21 Franchise Review

A Century 21 franchise represents an opportunity to start a business backed by the largest estate agency company in the world.

The Company

The scale of Century 21 is frankly, staggering. They operate an estate and letting agent that spans 74 countries with 7,100 broker office and around 100,000 agents. The focus for Century 21 now appears to be the UK market and since April 2013 they have been in partnership with The Shepherd Direct Group to help facilitate this.

A Little Background

The amount of training that Century 21 offer is definitely on par with what you would expect from a truly global company. They provide full support and training every step of the way which helps you to create a corporate feel for your new franchise. The training includes courses at the Century 21 HQ which cover things like legislation, sales strategies and active management. As well as this there is a huge support infrastructure to help you with everything from choosing premises to marketing support and even recruitment.

As well as all this ongoing support there are a number of additional training seminars over the year to ensure that your Century 21franchise is operating to the highest possible standards.


Interestingly information on the costs is missing from the UK site. By looking around though the costs for a US franchise are $100,000. Using this figure as a jump off point I would anticipate around £150,000 to £200,000 start-up capital.

Earning Potential

With hard work the property market can be a very profitable place to conduct business. There are a number of income streams within the industry which also help to really drive additional profits to those generated by the core business.


In the main the estate agents market in the UK is very saturated but with the backing of Century 21, a global brand, there is no reason that it can’t become a household name. This is probably the right time to set up a Century 21 franchise as they are making a big push to become more recognised and this will generally allow you the choicest picks of areas etc. This is one to watch and if you are interested I strongly recommend contacting Century 21 for further information.



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From: Simon Roberts