Dave Armitage Racing is a new to market horse racing tipster service that is operated by the eponymous Dave Armitage. He makes some incredibly bold claims in the sales material, including the profit potential here.
Introduction to Dave Armitage Racing
Whilst there are a myriad of differences when it comes to comparing tipster services and stables, one of the most apparent to me is the tone of it all. This might sound like an odd place to start a review, but it is very pertinent. Most of the genuine tipster services and stables that I see are quite reserved. They provide real numbers, they provide factual information (with evidence to back it up), and they ultimately prove that they work. On the other end of that, you have very aggressive smear marketing.
This latter is the tone that Dave Armitage takes with Dave Armitage Racing. Upon landing on the sales page, the first headline (of which there are quite a few) reads “Sick of Buying Tips From Dodgy Fraudsters That Just Send Losing Tips ALL The Time and Bleed Your Betting Bank Dry”. Note that this has absolutely nothing to with providing factual information. At least, not about this. The truth that has to be acknowledged is that this element is a part of the tipster industry. There are plenty of questionable tipster services out there…
Anyway, the implication is that Dave Armitage is one of the good guys. And if he is to be believed, he can make you a massive amount of money in a very short space of time. In fact, Dave Armitage Racing is the kind of service that even if it only delivered a small percentage of the claims would be a worthwhile buy. Here’s the thing though. I don’t believe that it can. There are a good number of reasons for this too. But nonetheless, I will still try and keep an open mind here. So, let’s get into it.
What Does Dave Armitage Racing Offer?
One of the first things that stands out to me about Dave Armitage Racing (aside from the ludicrous marketing tone of course) is that this is a rather interestingly structured service. Because Dave Armitage very clearly defines what he is doing with his service. There is only a brief mention of no bet days, and they seem to be a rare exception. This is problematic because the approach taken isn’t really conducive to just betting for the sake of it in my mind.
You see, Dave Armitage Racing is based around betting on massive odds. From what I’ve seen so far, you don’t ever bet at lower than double digits. Even betting at lower than 20/1 is a rarity. I don’t think I’ve seen so many bets advised at odds of 50/1 plus before. In and of itself, this isn’t a problem if selections are carefully chosen. I should be clear about that.
But what is intriguing to me is that Dave Armitage is picking out 6 bets per day this way. Now, picking out 6 long shots a day with the number of races isn’t difficult. But Dave Armitage Racing is based around picking 2 horses each for 3 different races. That really narrows down the betting pool. But somehow, this is happening 5 days a week, Monday to Friday.
As you might expect from any tipster service in this day and age, Dave Armitage Racing is an email based affair. But one thing that Dave Armitage does do is issue his selections the evening before racing. These will typically land before 11pm. Of course, this is a positive, but it is also a necessity. The fact is that taking advantage of the biggest odds possible is key to potentially making this work.
Now, in the sales material, Dave Armitage simply says that you should take advantage of a bookie that offers BOG. This is sound advice as odds can and will drift. Especially when you’re dealing with the kinds of outsiders that Dave Armitage Racing is concerned with. But more than that, I would also be using an odds comparison site for sure.
The fact is that the longer the shot, the more disparity there is between bookies. For example, as I’m writing this, I’ve had a quick gander at the next race. The longest shot there has odds of 50/1 with most bookies. Through one though, it is at 80/1. I’m not saying every bet advised through Dave Armitage Racing will have this, but it is well worth doing your homework. Because you aren’t going to win often here.
Rather unfortunately, all of this homework is a bit of a necessity. Because Dave Armitage doesn’t really provide a huge amount of insight and information when he sends out the emails. In fact, this lack of information is something of a recurring theme when you start trying to really break Dave Armitage Racing down. In fact, the only thing that is definitive is that you are supposed to bet on an each way basis.
With all of that out of the way, let’s talk about the numbers. First things first, there is the staking plan. This is a level stakes affair. Dave Armitage talks about betting £20 per point on the bets which given that they’re each way seems reasonable enough on paper. We’re also advised that you just need a 100 point betting bank to get started. Again, that sounds reasonable.
Here’s the thing though. You’re looking at a potential drawdown here of 30 points per week. Which is quite significant when you’re betting on horses that by virtue of those long odds don’t stand the best chance of winning. There is a lot to be said for value and the like, but backing an outsider is still backing an outsider. And whilst there are upsets, they’re generally few and far between. All that means about 3 weeks of losing bets. A real possibility.
Of course, Dave Armitage claims otherwise. Actually, he says that the strike rate for Dave Armitage Racing is a “solid 23%” over 21 days. Given the odds involved, that is a bloody big number given the results. The truth is though that there really isn’t much in the way of evidence backing any of this up. As such, I am really quite inclined to question these numbers.
How Does Dave Armitage Racing Work?
There are two elements in terms of how Dave Armitage Racing “works”. The first and most obvious is something that Dave Armitage actually does talk about. You see, one of the key features is that you are betting on 2 horses in each race. This is referred to as Dutching in the sales material, and in a very crude way, it is. But this is a long way from a complex operation. Furthermore, simply backing multiple horses in a race doesn’t mean anything in and of itself.
You see, something that people often overlook is the fact that you need a selection process. A method of picking out horses. Simply looking at long odds isn’t a strategy. But that is effectively what is happening with Dave Armitage Racing. Or at least, that is how it seems. Sure, Dave Armitage might make vague allusions to “a formula” but that is it. The blunt fact of the matter is that there is nothing in terms of how Dave Armitage Racing ultimately works.
As I’ve already mentioned, this lack of information and insight runs through a lot of Dave Armitage Racing. And in order to compensate for it, Dave Armitage seems to put a lot of his energy and effort into making other tipster services seem bad. In the meantime, he actively avoids talking about his own service. That is a massive cause for concern in my mind. Because ultimately, you have to come into this blind.
It isn’t even like there is really much in the way of proofing for Dave Armitage Racing. All that we are shown are a list of supposedly winning bets over a 21 day period. Of course, there is no real context for this. After all, all that this shows is that at best there have been those winning bets. But realistically, I don’t really put much weight behind that either.
What is the Initial Investment?
If you want to sign up to Dave Armitage Racing there is only one option available. This is a one time cost of £29.95 (plus VAT) for which you get access to selections for a month. Something that jumps out at me about this is that it isn’t actually a recurring cost. Nor is there seemingly any way to actually subscribe proper. It’s all just a bit concerning in my mind.
Adding to this somewhat is the convenient fact that there is a full 30 day money back guarantee in place for Dave Armitage Racing. This I backed up by Clickbank which of course means that you shouldn’t have any problems claiming this if needed. But the way that the it all lines up is a bit of a coincidence in my eyes.
What is the Rate of Return?
After berating other services for being “Dodgy Fraudsters”, Dave Armitage ultimately claims that in just 21 days he has made a profit of £4,028.50 which has been attained to £10 stakes. This is followed up with a claim that in just 5 months, Dave Armitage Racing has reached a profit of £10,672 .These numbers are significant. Especially once they’re put into context.
Because what all of this means is that you’re looking at some 402 points of profit in 3 weeks. The £10,672 amounts to a truly incredible 1067 points of profit. For some context, if Dave Armitage has actually delivered these numbers, Dave Armitage Racing is making about 3 times what a decent performing tipster service might make in a year. It’s just achieved that in less than half the time. I am however incredibly sceptical about these figures.
Conclusion for Dave Armitage Racing
Dave Armitage is very aggressive in his marketing. Quite literally from the get go, he starts slagging off other tipsters as being incompetent. As not being able to deliver. As promising ridiculous income claims. As not actually knowing what they’re doing. This is all incredibly ironic really.
First things first, let’s talk about whether or not Dave Armitage Racing delivers. The short answer here is that I don’t believe that it does really. And what little “evidence” Dave Armitage provides seems to rely mostly on taking his word that he’s produced a profit. That the results have been consistently good, and that he’s been doing this for a while. The only real addendum to this are testimonials that are, frankly, as questionable as everything else.
Now, let’s talk about ridiculous profits. This is something that the sales material for Dave Armitage Racing makes a lot of. Dave Armitage outright calls out other services that “guarantee over 100 points profit a month betting on low odds favourites”. Credit where credit’s due. This isn’t betting on favourites. But he is making the same claim. Actually, his claims are even worse. He isn’t saying you can make 100 points in a month. He’s saying you can earn 4 times that in 75% of the time.
Of course, his claim isn’t ludicrous. There is no explanation as to how or why. But he does say that he is keeping his expectations realistic, which is a reason to listen to him… I’m not convinced about any of that. At all.
The fact of the matter is that there is simply no real information about Dave Armitage Racing. There is no proofing, there is no understanding what Dave Armitage is doing, there is pretty much nothing of substance. All that you can do is take the word of the one man who categorically benefits from you paying for his service. Sure, we’re told it’s to cover running costs, but I don’t buy that either.
There are a lot of things that I don’t buy here really. That isn’t for no reason. This is one of the sloppiest tipster services that I think I’ve looked at for some time, with crude ideas and understandings of things appearing to be the only explanation as to why it’s “legit”. In the meantime, there is that constant narrative that “Dave Armitage Racing is good, other services scam”. That doesn’t fly at all.
Probably not surprisingly, I cannot recommend avoiding Dave Armitage Racing enough. There are a lot of reasons for this, and most of them are ultimately that Dave Armitage doesn’t actually seem to be capable of delivering. He certainly doesn’t seem capable of delivering on those ludicrous income claims. This really is one of the more questionable services I’ve seen for a long time and it really should be treated as such.