Sterling Racing is a new product to the market which is operated by the eponymous David Sterling. He claims to be able to produce a substantial profit using simple stakes.
I love a good headline and in the case of Sterling Racing, I feel like it does a lot of the talking in terms of what you can supposedly expect. David Sterling has the following to say:
“You Can Now Discover The Shortcut to making STERLING Profit At The Races. Discover The Secret To Making Daily Profit With STERLING RACING”.
Introduction to Sterling Racing
I have not emphasised anything in that that hasn’t been highlighted by the sales material for Sterling Racing. The marketing continues in a similar vein with David Sterling apparently offering the world to subscribers, all at a very low cost and with seemingly very little in the way of risk. I have a lot of experience with this sort of thing and as such, I am rather looking forward to looking at Sterling Racing for all of the wrong reasons.
None the less, let’s look at what you are supposedly signing yourself up for.
What Does Sterling Racing Offer?
First of all, I want to look at the logistics of Sterling Racing. This is a pretty straight forward tipster service in a lot of ways. Don’t get me wrong, David Sterling has found a few ways to make it stand out, but not much. One of the key things that differs is that unlike most of this kind of highly questionable tipster service, Sterling Racing is not daily. Instead you receive tips directly via email, 6 days of the week and typically before 11am. It is also apparently incredibly easy to follow.
David Sterling claims that “All you have to do, is open up your email, place the bet, and then watch as your monthly profits flow in!”.
The simplicity of this doesn’t just extend to the logistics either. All bets that are advised through Sterling Racing are straight forward win bets with very little to complicate them. You can even place them through the bookies of your choice with the emails sent out by David Sterling seeming to have very little in the way of information. This is disappointing and is something that I would generally expect from a reputable tipster. It certainly counts against Sterling Racing somewhat.
There is a staking plan of sorts in place for Sterling Racing however this is incredibly straight forward. It is made up of level stakes and involves placing 1 point per bet. Given that David Sterling only offers one selection per day, this does mean that there isn’t a lot of liability. This is one of the few things that I can say is a positive about Sterling Racing, but I will get to this a little later on.
Finally I want to talk about the strike rate, or more specifically, the lack of it. As is so often the case with tipster services like Sterling Racing, there is very little in the way of proofing or even evidence outside of a few highly questionable screenshots of betting accounts.
How Does Sterling Racing Work?
If there is a lack of information on what you can actually expect from Sterling Racing, David Sterling is more than happy to talk about how he supposedly is able to obtain such incredible and yet vague results. He has supposedly been betting on horses for a long time, about 15 years according to the sales material.
At some point, he claims that he decided to start “comprehensively start studying the form book, implementing a mathematical and data analysis with lots of trial and error, making connections in the industry”.
Frankly, it seems to me like if there is a method of finding selections, David Sterling is using it. Honestly though, I find that this kind of overload of information is almost worse than nothing as it suggests to me that there is a “see what sticks” approach here.
What is the Initial Investment?
There is just one option if you want to subscribe to Sterling Racing and that is a one time payment. This is priced at just £29.99 (plus VAT) which gets you access for 12 months. Whilst this seems reasonable, I do find that there are questions over the quality here. I should also mention that there is a full 60 day money back guarantee in place with Sterling Racing being sold through Clickbank. To credit David Sterling, this is very clearly advertised within the sales material.
What is the Rate of Return?
According to David Sterling, in 2017 Sterling Racing produced 317 points of profit. He also talks about how he had 3 out of 5 winners at Royal Ascot including a 16/1 outsider. These supposedly produced a 21 point profit over just a single festival. Returning to the claim of 317 points of profit, and given that we know Sterling Racing uses 1 point bets and produces 316 bets per year, this would mean an ROI of 100%, a figure which I really struggle to believe.
Conclusion to Sterling Racing
I won’t deny that Sterling Racing is a very well put together and actually quite clever product. I say this because all of the profit claims which have been made by David Sterling are within the realm of possibility at a glance, so long as you consider them independently. 317 points in a year? I can see that. I can even see it to level stakes. Consider the number of bets though and you are left with an ROI of 100% and that is well beyond anything I have seen, and I have been doing this for a long time.
Outside of this huge anomaly, there are other problems that I have with Sterling Racing. Given that Sterling Racing has an ROI of 100%, what kind of strike rate is attained to achieve this number? If the results are so strong and records are kept in as much detail as David Sterling suggests that they are, why is there no proofing for the service? Why in fact is there almost no evidence provided to back up the claims outside of a few highly questionable screenshots of betting accounts.
All of this combined with a suspiciously cheap purchase price immediately sets alarm bells ringing for me. What is slightly more concrete evidence than a simple gut feeling however is a look at the vendor who is selling Sterling Racing. This is their third product to be released this year, all of which have been betting products and none of which have been particularly well received. It goes without saying that this doesn’t bode well for Sterling Racing really.
With all of this in mind, it will probably come as no surprise that there isn’t really any aspect of Sterling Racing that I can recommend. On the surface of things, David Sterling’s offering looks like a bargain however I believe that there is more than enough evidence to back up my position. The truth is that whilst Sterling Racing isn’t expensive, you will ultimately lose your money following bets that have no real grounding.