Daytime Profits is a new to market horse racing tipster service which is operated by one Matthew Douglas. He claims that his approach to betting allows for you to make a substantial income.
Introduction to Daytime Profits
One of the things that I love about horse racing and this industry is the diversity that is on show. To put it bluntly, there isn’t really a right or wrong approach when it comes to betting, and that always makes for interesting services. I have looked at tipsters who focus in on certain odds, form, speed ratings, even numerology (let me tell you, that one didn’t work). But that doesn’t ever stop me from exploring new options. The fact of the matter is, if an angle can be missed, you might just be leaving money on the table.
And according to Matthew Douglas, the creator of today’s service, that money that is being left on the table could well be a massive amount. In the sales video for his tipster service, Daytime Profits, he makes the claim of having a “six figure income”. All of this coming from an approach to betting that I haven’t ever seen before. I don’t want to talk too much about it here, but it all boils down to the time of day a horse is racing at. Apparently, it is just that simple.
All of this sounds incredibly interesting, especially at the costs that are involved. Make no mistake, Daytime Profits is a very attractive looking package. Unfortunately, if I’m completely honest, I do have some doubts here. As much as Matthew Douglas talks a good talk, there are definitely some holes in his betting approach. And the results are definitely just a bit too good to be true. And so, with this in mind, let’s get straight into it, and see if this is actually the real deal.
What Does Daytime Profits Offer?
Whilst there are undoubtedly elements of Daytime Profits that are different and, arguably, unique. There is also a lot that is very much “standard tipster fare”. One of the key areas where I think you can apply this is in relation to what Matthew Douglas is doing are the logistics. Whilst there are undoubtedly some interesting “twists” there is little about this that could be viewed as stand out.
So, I want to start with that structure. Matthew Douglas starts by referring to his service as being “daily”. Whilst this does seem to generally be the case, it does seem that there may be the odd no bet day as well. Something that makes sense as there are a lot of impositions on Daytime Profits that can restrict betting opportunities, but I’ll come to these later on.
As is typical for any tipster service in this day and age, selections are sent out to Daytime Profits subscribers directly via email. Matthew Douglas says that you can typically expect to receive said bets around 10.30am. That offers some window of time to get your bets placed, however, if you are seeking out the best value, that can be somewhat problematic here. Simply because you may not have a lot of time between receiving selections and the off.
Of course, with something like this, I would definitely recommend using an odds comparison site if you are able to. The fact of the matter is this. You are ultimately dealing with quite short odds here (based off the limited evidence that Matthew Douglas provides). As such, Daytime Profits can really benefit from any increase in your profits. And those increase can be quite significant.
This brings me quite nicely to the subject of odds for Daytime Profits. The longest shot that Matthew Douglas seems to have backed is just 9/2. That isn’t a huge amount of profit to receive. Meanwhile, the lowest results have come in at less than evens. That isn’t a significant range, and even the top end isn’t showing a particularly big window for profit (in spite of the claims that are made).
Whilst we’re talking about the bets, there are few things that I just want to touch on. Firstly, it is worth noting that Daytime Profits really doesn’t seem to be high volume. Again, this does seem to be, in no small part, down to restrictions that the approach imposes. What it does mean however is that you are only backing around 3 bets per day at the absolute most.
And as you would probably expect, you are simply backing all of the bets advised through Daytime Profits on a win basis. In my mind, this makes perfect sense. The fact of the matter is that at the incredibly low odds that are on display here, there is little to be gained by backing them to place. Realistically, you are just going to open your betting bank up to more loss rather than gaining any profit.
This is applicable even with the level stakes that Matthew Douglas suggests for Daytime Profits. Whilst he appears to be betting to £20 stakes (a point that will become pertinent later), in theory, this can easily be scaled back if it is too much for you. What is concerning however is the lack of insight into a betting bank for the service.
Realistically, I would probably want 100 points here in order to cover any losing streaks. Because whilst the service may make reference to “consistent winners”, what I see suggests a service that can come with significant drawdown. In no small part down to the fact that when you do win, you aren’t exactly winning a lot.
And whilst we’re on the topic of how much you can expect to win, let’s talk strike rate. The rather questionable evidence provided for Daytime Profits shows a strike rate of 50%. That would definitely be an impressive number. Unfortunately, Matthew Douglas doesn’t exactly do a lot to demonstrate that this is, in any way, sustainable.
How Does Daytime Profits Work?
One of the things that I do like about Daytime Profits is that Matthew Douglas is quite up front about how his service works and what it is based off. And the idea makes a lot of sense on paper. Effectively, we are told, horses are diurnal creatures. This means that they like to be awake during the day, and as such, they tend to run better when the sun is out.
We are told that Matthew Douglas has looked into “equine behavioural science for a number of years (and without going into it too much), there are strong reasons why some horses don’t run so well”. Namely, we are told, light conditions have been proven to be significant. This all ties in with the notion that horses are generally more productive in the day than during the night. This means that all selections are for races before 5pm.
What is interesting about all this however is that whilst it is a decent sounding thing, there is a pretty glaring omission. That is to say, how Matthew Douglas finds the horses that are better at running during the day. All that we are really told in this regard is that “certain breeds don’t take well to [artificial lights]”. But let’s be honest here. That is a long way from any sort of explanation in my opinion.
Further compounding this frustration is the fact that there really isn’t a whole lot of proofing provided. Matthew Douglas shows a few examples of evidence that Daytime Profits can perform in the shape of winning betting slips, but I am always sceptical about this. What is particularly frustrating about this in my eyes is that we are told that the method has being used since 2012. As such, you would expect there to be some records available to provide a “bigger picture” of what you can expect.
What is the Initial Investment?
If you are interested in signing up to Daytime Profits, then there is just one pricing structures that is available, albeit a very flexible one. This at least means that if you are keen on pursuing this, there should be something for everybody.
So, let’s get down to the business end of things. The first subscription option for Daytime Profits is to get your first 30 days for just £7 (plus VAT). One this has elapsed; you can expect to pay £19.95 (plus VAT) per month. As well as this, there is an option for a quarterly subscription which is priced at just £29.95 every 3 months (again, plus VAT).
If you are looking for a longer subscription than this, then Matthew Douglas offers a few options for Daytime Profits on an annual subscription at a cost of £59.95 (plus VAT). Finally, there is a lifetime license which Matthew Douglas offers. This allows you to sign up, for life, for a one time cost of £99 (again, plus VAT) however this is advertised as a limited time offer.
It is noteworthy that none of these options come with any money back guarantee or refund period. As such, you should be very willing to commit to Daytime Profits. Especially if you are signing up for those longer subscription lengths. With that said, you are told that you can cancel your subscription when you want.
What is the Rate of Return?
Matthew Douglas claims that he has made “£450+ profit in 2 weeks at just £20 level stakes”. This would mean at least 22.5 points of profit. A very strong number that is more in line with what I would expect to see a tipster earning in a good month. However, I do have some scepticism about these numbers, as various other examples are used throughout the sales material for Daytime Profits.
These range from a claim in the promotional video that Matthew Douglas makes £10,000 plus per month and has an annual 6 figure income. This is in stark contrast to the statement that his “premium selections have generated a whopping £19,372.00 over the LAST 24 MONTHS!”. We are also told that you can expect to see profits of £97, £195, and £270+ daily. None of these numbers really add up.
These are very simple things, and if Daytime Profits is actually above board, it should all be in line with itself. The fact that it isn’t is hugely concerning to me. Especially in light of the fact that there isn’t really any proofing that I would consider to be genuine here.
Conclusion for Daytime Profits
Daytime Profits is a conceptually interesting thing. I won’t claim to have carried out extensive research into the matter, but I have done some. But the core of what Matthew Douglas is saying sound like it should be correct. Depending on the study, it might not be that black and white. Something which immediately casts doubts on the whole system in my opinion.
But, for now, let’s just play along. So, assuming that Matthew Douglas is categorically correct, the question still whether or not that is a betting system. A significantly questionable notion to me. Because really, what system are we actually seeing here? In my opinion, not really much of one, if I’m honest.
Again, I don’t want to claim to be an expert on this, because I’m not. But it stands to reason that if horses are diurnal and are at their most productive during the day, doesn’t that advantage apply to every horse in a race? And using that logic, it would almost seem to me that the obvious system is to look at it the other way round. Which horses perform best at night, when the rest of the pack is at a disadvantage… Anyway, I digress.
The reason I raise all of this is because, in my mind, Daytime Profits fails to address the single key element of talking about how a system works, and that is talking about how you actually pick your horses out. And the really frustrating part is that with a service like this, it should be easy to explain. One would assume that simply looking at a horses performance and correlating that with weather, for example, could be a crude explanation. But there isn’t even that.
Honestly, all of that starts to set alarm bells ringing a little bit. These are all relatively straight forward things, and there is little reason in my mind why they shouldn’t be, and aren’t, addressed. And then, we come to the other inconsistencies that exist with Daytime Profits. And these are quite considerable.
Firstly, let’s look at the most obvious one. The claimed income. I don’t see how it can be that different from one claim to another. Let’s not forget that Matthew Douglas drops from £10,000 per month to less than twice that in two years. Of course, there is no explanation for this discrepancy. Which leads me to the most likely candidate, lazy marketing, and a video script that was developed before a product.
Moving on from that, and returning to that point of a lack of evidence, I can see no reason for Matthew Douglas not to provide proofing. He talks about how long he has been doing this, and he is seemingly a professional tipster, so where are historic results? Why are we simply subjected to patchy and questionable at best examples of screenshots of betting slips? It just doesn’t add up in my mind unless Daytime Profits isn’t as it seems.