Each Way Advisor is a new to market horse racing tipster service that is operated by one Joseph Maxwell. He claims that his approach to betting allows for some very significant profits in a short space of time.
Introduction to Each Way Advisor
I’ve talked about this before, but there always seems to be some trend or other in the tipping industry space. Every now and then the whole world seems to go mad for a type of bet, seemingly on the grounds that you can make a fortune from it. In the time I’ve been doing this I’ve seen things come, and go, and come back again. But it’s always interesting to see play out. Because in theory, you are always looking at pretty solid premises. Many times, the approach taken is one that is demonstrably profitable (at least, elsewhere).
The current trend seems to be towards each way betting, and there is good reason for this. There is a lot of scope to still take advantage of the value that is out there on longer shots, whilst still holding the door open to invite regular profits. And if you believe Joseph Maxwell, no service will do this better for you than Each Way Advisor. The amounts of money that have supposedly been made through this are truly incredible. So much so that even if you made only half of them, you would definitely be smashing it.
Of course, I have some doubts about Each Way Advisor. I know that I tend to be a little cynical when it comes to looking at a new tipster service, but this is generally not without cause. Something that stands out to me off the bat is that Joseph Maxwell is adamant that this will be the service that stops you getting “suckered in by all those crooks”. In fact, rather interestingly, he talks a lot about how other systems are all questionable and this is the best option for you. Is there any truth to that? Let’s get into it and see.
What Does Each Way Advisor Offer?
The overall structure for Each Way Advisor is definitely an interesting one. There are elements of what Joseph Maxwell is doing that, on paper, make perfect sense. There are also things that make less sense, or at least, don’t actually come with any sort of explanation. All of this makes for quite a lot to unpack, and I’m not entirely certain where the natural starting point for all of this is… so… just stick with me if things seem to jump around.
I feel like probably the best place to start is with the bets. I mean, that’s right there in the name of Each Way Advisor. It is also seemingly key to the whole premise. Just in case you hadn’t pieced it together, this is a service that deals exclusively with each way bets. An approach that Joseph Maxwell says is based in some kind of method. I am not entirely convinced about all of this, but it is something I will pick up again a few times through this review.
There are a few other things that are worth noting when it comes to the bets. Firstly, as you might expect, you are dealing with longer odds. There isn’t a whole lot of point backing favourites on an each way basis. Specifically though, Joseph Maxwell’s focus here is on the fact that Each Way Advisor doesn’t back horses at odds less than 7/1. He does however go as high as 50/1 with double digit odds being a common affair.
On top of this, it is also noteworthy that every day, Each Way Advisor will advice 4 different selections. This is all very intriguing, because Joseph Maxwell is creating a set of rules that define what he can and can’t bet on. I appreciate the value of having a system, but this all seems to be very arbitrary and seemingly based more off what sounds good than anything that works. I certainly can’t understand how restricting yourself like that helps.
Adding to all of this as well is the fact that tips are only advised Monday through Friday. Once again, there is no real explanation as to why this is the case. And once again, I am curious as to why Joseph Maxwell would want to handicap himself for Each Way Advisor. I suppose at the very least it goes some way to helping mitigating potential drawdown.
This is something that is definitely need in my eyes because the staking plan has the potential to get very expensive. You see, Joseph Maxwell says that he uses £10 each way as his stakes. That means that you’d be placing £20 per bet or £80 per day if you were following his advice (which you’d need to do to get those claimed results). That quickly becomes £400 per week or £1,600 per month.
Whilst Joseph Maxwell doesn’t actually recommend a betting bank, it is quite apparent to me that if you were going to follow Each Way Advisor, you’d need something pretty significant. Personally, I’d want a minimum of 200 points. Simply because that drawdown potential is ultimately a hell of a lot. Especially if you aren’t winning all that often.
In theory, that shouldn’t be a problem. Whilst there isn’t actually a strike rate presented for Each Way Advisor, there is an insinuation of sorts that we can calculate. Joseph Maxwell shows 23 winning or placed bets in a 10 day period. That to me implies that a strike rate of some 58% is attainable. Of course, I am hugely sceptical about all of that. Even in the best possible light, you’re still ultimately just dealing with a small sample size of data.
As a final aside, I want to briefly about the logistics and how Each Way Advisor is managed. This is very much standard fare for this kind of tipster service. Selections are sent out directly via email. One of the few things that is an immediate positive is that selections are sent out the evening before racing (typically before 10pm). This at least allows you to shop around and try and get value. Something you will want to do given the minimal nature of the emails.
How Does Each Way Advisor Work?
With something like Each Way Advisor there are two very different things that need to be examined in terms of how it “works”. The obvious one is something Joseph Maxwell refers to. Namely that betting on an each way basis offers you the opportunity to still cover those longer shots whilst still having consistent profit coming in when those bets place. Something that I have said many times before now though is that a bet type does not a betting system make.
The more important element when it comes to something like Each Way Advisor is how selections are being made. This is particularly pertinent when you consider those restrictions that Joseph Maxwell puts on himself. The fact is that regardless of intent, you he is stating that he has the ability to pick 4 horses per day, at odds of more than 7/1, Monday through Friday that have a chance of winning (interestingly, we are told there will be no bet days, but that doesn’t seem to be the case from what I’ve seen).
With some kind of explanation of how he is achieving this, Each Way Advisor might look like a more viable option. But such an explanation isn’t forthcoming. There is no insight into a system, no demonstration of knowledge when it comes to horse racing… there isn’t anything really. Well, technically he says “I just bet on quality runners with a very good chance of finishing in the places!” and mentions taking parts from other systems he was following. If you really want to count that as something you can, but I choose not to.
It isn’t even like we’re getting any real sort of proofing. At best, Joseph Maxwell covers 2 weeks of betting. This is of course all before Each Way Advisor actually launched. So as well as being a very small data sample size, it is also of questionable value. Simply stating that you conveniently chose a few winners before a service goes live doesn’t count as proofing in my book.
What is the Initial Investment?
If you want to sign up to Each Way Advisor, Joseph Maxwell has two options available. The first of these is a monthly offering which is priced at £24.95 pus VAT (note that this is a non-recurring). Alternatively, you can get access to selections until the end of December this year for a one time payment of £60 plus VAT.
Whichever option you choose, Each Way Advisor does come with a full 30 day money back guarantee. This is backed up by the fact that the service is being sold through Clickbank who are generally pretty good at making sure this is honoured. Furthermore, to his credit, Joseph Maxwell actually mentions this in the sales material.
What is the Rate of Return?
Now we come to the profit potential of Each Way Advisor. And it is an absolute doozie. The headline for the service reads “DISCOVER HOW I TURNED A LOW £10 STAKES INTO £2,313.50 PROFIT IN JUST 10 DAYS”. On top of this, we are told that since January, Joseph Maxwell has made £28,510.80 in profit. These numbers are of course absolutely massive and highly questionable. For some context on why that is, let’s break thigs down a bit.
If you view £20 on each bet as 1 point (which is how I would measure this), Each Way Advisor has supposedly made 115.67 points in 10 days. That is more than some tipsters will make in 6 months. Since the start of the year, he has made 1,425.5 points. That is more than most tipsters will make in 5 years. And of course, all of that is without real proofing. Those numbers strike me as being a little too good to be true.
Conclusion for Each Way Advisor
I’ll be honest, I have some serious doubts when it comes to Each Way Advisor. And there are a lot of reasons for this. The fact of the matter is that even things that can seem like a strong positive can be seen as problematic. Especially when you start to add together these various issues. There is a huge amount of compounding that happens, and it ultimately makes things that may be considered minor quite significant.
The obvious starting place is of course the simple fact that Joseph Maxwell doesn’t actively demonstrate any real understanding or knowledge of horse racing. Even when you really start dissecting what he claims to be an approach, it is quite flawed. I mean, this is a guy who apparently was signed up to a load of failing systems. Some of them had made him some money. So he combined them to suddenly start picking winners.
It’s a great little story but developing systems doesn’t really happen like that. It takes a lot of time, understanding, rigorous testing. What you don’t do is try something for “the last few months” and then decide that you’re launching a tipster service. At least, anybody who actually knows horse racing wouldn’t. There is a huge amount that goes into it all that any serious bettor would know.
Then of course there are the restrictions. I know I’ve talked about this but I want to put it into some kind of context. There is evidence that suggests on average, a favourite wins a race between 30 and 35% of the time. Second favourites will win about 20% of the time. By the time you start getting to 4th and 5th choice horses (which is where those 7/1 odds may start to appear, depending on the race), there is a less than 30% chance of said horse winning.
But, you may be saying, Joseph Maxwell is betting each way. That may be the case, but what I am highlighting here is that chance wise, things aren’t in your favour most of the time. What do you do then when a tipster is explicitly going out of their way to find 4 horses, 5 days a week, without explanation as to how he’s picking them? I’m not going to work out the numbers, but Each Way Advisor would have to be drastically over-performing to hit that implied strike rate.
Then of course there are the claimed profits. If ever there was a reason to get on board with a service it is because it is making more than a thousand points of profit in less than a year. But here’s the thing, I’ve never looked at a tipster service that has got close to that kind of result. Even the best betting systems and tipsters that I have looked at don’t get a sniff. So, why would you believe somebody who seemingly doesn’t know anything about horse racing?
At this point, it’s like an avalanche to me. There is overwhelming evidence that Each Way Advisor is, at best, questionable. At worst, this approach to betting can absolutely decimate a betting bank in no time. Personally, I would never take on that level of risk with somebody who is so unproven. Even if they are only £25 and come with a money back guarantee. And probably not surprisingly, I wouldn’t recommend anybody else do it either.