Each Way Insider is a new to market horse racing tipster service that is operated by a conveniently unnamed tipster. Supposedly, this is incredibly lucrative and carries huge profit potential.
Introduction to Each Way Insider
More than anything else, I really don’t think that it’s unreasonable to say that the single most important thing when it comes to any betting service is results. If you aren’t making a profit, it can be very difficult to justify the investments, both fiscal and in terms of your time. And whilst I have been around enough to generally know when a service is all above board or perhaps… A little more questionable, shall we say, I still look at the crap. Why? Well it’s simple. One day, I might just find one that actually delivers.
Consider today’s review subject, Each Way Insider. The tipster behind this claims that he and his “lucky members” are taking the bookies for over £100,000 per month combined. I know this is a pretty blatant statement, but that is a huge amount of money to be raking in. Even if it were divided across a large number of people, that would still be a good performance. And so, I look into it. Because here’s the thing, the claims that are made about this service in terms of performance mean even if they only deliver half, it would be an incredible result.
So, whilst it’s really easy to dismiss these claims out of hand as too good to be true (and generally a wise thing to do if you don’t do this professionally). But there is always that question of what if. What if Each Way Insider happened to be the one and I missed out on it. Not just me, what about if my readers missed out on it? I’d be gutted. So, even with something questionable (and I’ll make no bones about it, this is questionable), I still like to take the time to see if these things can work.
What Does Each Way Insider Offer?
As far as tipster services go, Each Way Insider is ultimately pretty straight forward. This isn’t a criticism you understand. Something I find myself say all too often in this line of work is that simple doesn’t necessarily have to be bad. Far from it. And really, you can probably guess what most of this entails from the name alone.
Now, there are two parts of the name that need to be broken down. The latter part pertains to how the service works. I will be picking this up a little later on, but I want to start by looking at the “Each Way” part of Each Way Insider. Which probably not surprisingly means that I am going to start by talking about the bets.
Just in case anybody hasn’t figured this out, Each Way Insider does in fact exclusively concern itself with each way bets. This shouldn’t be any surprise. And in my mind at least, there are certain connotations that come with each way betting. Certain elements that I really do feel like you expect to see, and this hits all of those notes.
In many respects, there is a lot that this “means”, and I will get to this. But I really want to talk about the number of bets that you will be placing. You see, the tipster behind the service explicitly says that “Professional Gamblers DON’T place bets every day of the week. We don’t feel the need to bet. We are focused and only bet when we feel the inside info justifies it”.
Realistically though, you will be betting most days here. I mean, technically, I suppose the copy is correct. There are in fact the odd days where you don’t bet. But it isn’t unfeasible that you will see multiple bets per day if you are following Each Way Insider. This isn’t problematic, but it does show the difference between the claims and the realities (a poignant point I will be returning to).
So, let’s circle back a little. I said that Each Way Insider hits all the notes that you would expect an each way betting service to hit, so what does that mean? The stand out element to me is that this is a service that is highly concerned with high odds betting. I don’t believe I’ve seen a horse with lower than double digit odds and the limited evidence in the copy backs this up.
This is all good to see. If you’re betting each way, in my mind at least, there needs to be some capacity for getting value. However, actually obtaining this is something that you are pretty much on your own with. The unfortunate fact of the matter is that you are basically told to place your bets with a bookie. That’s it, and frankly, it is a bit disappointing in my mind.
Of course, this means that I would look to recommend using an odds comparison site if you were going to follow Each Way Insider. The fact is that shopping around can see increases in odds of as much as 20%, and with bigger odds bets, that can make a world of difference. Honestly though, it is just frustrating to see that this kind of information isn’t included.
Finally, I just want to touch on a couple of final points. The logistics of Each Way Insider are what you would expect. The tipster behind the service sends out their selections directly via email and, as I’ve touched on, contain the bare minimum.
Staking wise, this is a level staking affair, however, the tipster behind Each Way Insider says that you shouldn’t bet more than £100 and that you should place other smaller bets to “hide” your activity. There is a lot wrong with this, and I want to come back to it a little later on. But I do want to take the time here to highlight that we are also told that “professional” bettors will stakes as much as they possibly can. So definitely some contradiction.
As a final note, it is interesting to me that there isn’t a claimed strike rate for Each Way Insider. We are told that you shouldn’t “expect every selection to romp home easy”, however, we are also shown just one losing bet against a backdrop of 24 winners. This isn’t really in line with what I’ve seen though.
How Does Each Way Insider Work?
At the start of this, I said that the name “Each Way Insider” can be broken down into two parts. I now want to talk about the insider bit of that. Because more than anything else, this is sold as being integral to the wider service. And the way that the tipster talks about it, it all seems to make sense. Which is because there is definitely an element of truth to it all.
You see, at the centre of Each Way Insider is the idea that trainers and owners “fix” horse races. Personally, I feel like this is a bit of a misnomer. The actual practice (which is quite common knowledge) is that a trainer and owner may collude to get a horse to a certain handicap by holding a horse back. Then, when the time comes, they let it run to the full extent of its ability. This has been happening for years.
But, we are told, what about if you had an in with these people. To know when a horse is being given that race where it can run freely. The tipster here says that he has “a vast circle of over 50 trainers, owners, jockeys, stable hands etc giving me information”. Combine that with the point about races being “fixed” and you seemingly have a potent combination.
The tipster behind Each Way Insider certainly feels that this is the case as he does very little else to discuss or mention… well… anything to do with how the service might work. Which is interesting to me as we are also explicitly told that he doesn’t follow all advice. The cherry on top of all this frustration and vagueness is some incredibly limited and doesn’t exactly constitute any sort of proofing.
What is the Initial Investment?
If you want to sign up to Each Way Insider there is only one option available. This is a one time cost of £47 (plus VAT) which gives you access to selections for 30 days. Supposedly a “trial period”. The fact of the matter is though that this is really quite expensive and right at the top of my £40-£50 per month average. Which isn’t quite so bad for a well proven service, but here… I’m less convinced.
Something that is of note is that Each Way Insider supposedly comes with a 30 day money back guarantee. The tipster behind the service states that if you aren’t in profit after your trial, then you get your full £47 refunded. This seems generous, however there is something very important to note here.
You see, Each Way Insider is being sold through Clickbank. And they say on the payment page that there is a full 60 day money back guarantee in place for this product. Furthermore, Clickbank’s guarantees are pretty much unconditional, where as the one mentioned is very much conditional. All of which his frankly, rather concerning.
What is the Rate of Return?
And finally, we come to the income potential. This is the real start of the show with the headline for the service saying that it is “Making Members Over £1,000 In A Single Week”. That is one hell of a claim to make and a huge amount of money. In addition to this, we are shown lots of betting slips that all show huge returns on bets.
But where Each Way Insider really stands out is that all of this income is supposedly to £50 stakes. That means that the £1,000 per week means a theoretical profit of 20 points per week, 80 points per month, and 960 points per year. A number that seems absurd to me and is far in excess of what even the best performing genuine tipster services will achieve.
Conclusion for Each Way Insider
If there is one thing that I like to caution against it is definitely blindly taking the word of a tipster. When you have to just believe what they’re saying, without any real proofing or evidence… Well, it’s just not a great starting point. Which is of course an incredibly poignant thing to keep in mind when you’re looking at Each Way Insider.
It strikes me as very convenient that the tipster behind the service can’t out themselves. Don’t get me wrong, I understand why, but that doesn’t change the fact that it works in their favour. Something that applies doubly so when you look at the wider lack of information that exists here. Much of it all boils down to… Well, taking the tipster’s word.
Now I know, it seems like there is a lot of evidence backing this up. Betting slip after betting slip is shown. All conveniently for dates that have passed and are before Each Way Insider launched. But even more frustrating is that there isn’t actually any real proofing. This means that at best, you can believe that these bets were placed and won, but how many were place and lost that we aren’t told about? There is just no context.
All of that is, not surprisingly, pretty concerning to me. Then of course there is the huge red flag that surrounds that money back guarantee. Look, sometimes people make mistakes. It’s easily done. Even I get it wrong sometimes. But for my money, this is a very deliberate thing here. Especially in light of all of the other information and context that is missing.
Here’s the thing. In my eyes, there are a few basic things that needs to be demonstrated for a tipster to be genuine. Proofing goes a long way. An explanation of their selection process and some insight into this. Transparency is also incredibly important too. There is of course a lot of nuance to this. For example, nobody can ever truly explain how they get inside information. That would be ridiculous. But proofing showing selective betting and a high strike rate would demonstrate this adequately enough that I could believe it.
In the meantime, you have Each Way Insider. Which doesn’t tick off anything on this list. And furthermore, what I have seen of this so far suggests very strongly that the results claimed simply aren’t typical. That would put me off at any price, but the costs mean that this isn’t even something that you can say is worth a punt. Because actually, it’s pretty bloody expensive.
So, probably not surprisingly, I really don’t think that I’d look to recommend Each Way Insider. The fact is that I can’t really find any merit to it to warrant the purchase, and whilst Clickbank do have that money back guarantee, the fact that the tipster behind the service goes so out of their way to obfuscate it means that even “giving it a go” is likely to be a time consuming affair. Steer well clear.