Each Way King is a relatively long standing horse racing tipster service that claims to have produced a 5 figure income in less than a year. It is managed by Text Tipsters with the actual tips coming from Adam Petchey.
Introduction to Each Way King
Whenever it comes to betting systems and services, there is arguably one thing more than any other that really matters. That is how well a tipster can manage the risk and reward. Concepts like value, long term results, and consistency are all different sides of the same dice. When this risk is well managed, a tipster can sit back and pretty much just watch the money roll in. Something that happens to be the dream for a lot of punters too. Unfortunately, many services that advertise these sorts of claims also very rarely deliver.
This is quite important context to establish, because when you start to look at Each Way King, this seems like the real deal. The results that Text Tipsters show are solid, the approach (which Adam Petchey, rather disappointingly, doesn’t discuss too much) seems reasonable… On top of all of that, it is being offered at a very reasonable price. I’ll be very honest and say that straight off the bat, this looks to be a hugely impressive service.
With all of that said, I also think that it is quite important to look at the other side of the coin. There are a lot of conditions to Each Way King being impressive. What Adam Petchey and Text Tipsters are ultimately asking here isn’t prohibitive. This is a tipster service that ultimately, I think most people will be able to follow without issue. But that doesn’t mean that there aren’t issues that are worth raising. Especially for your more typical punter. So, let’s get into it and see what’s what.
What Does Each Way King Offer?
Something that I always like to see from a tipster service is simplicity. It is all well and good having a service that can produce thousands of points of profit. But if somebody can’t realistically follow said service, then it is effectively worthless. Each Way King is a service that, whilst not entirely simple, doesn’t have much in the way of unnecessary complications.
This of course means that it is nice and easy for you to follow along with. A point that Text Tipsters do mention in their sales material. But everything here is all a little bit subjective. Furthermore, it definitely applies more to some areas of what Adam Petchey is doing than others when it comes to Each Way King.
Before I get into the betting side of things, I want to just touch on how Text Tipsters manage Each Way King. Everything here is pretty much what you would expect. Selections are issued directly via email, there is a reasonable amount of information included (although there could be more), and you get a decent amount of time to get your bets on. A very typical modern tipster service really. Now, let’s get into the bets.
The first and most obvious place to start with this idea of Each Way King being simple is in the bet types. The service is quite literally named for it. All horses that Adam Petchey advises are to be backed on an each way basis. This is quite noteworthy as a pretty big part of the appeal here is that Betfair’s exchange is presented as a viable betting option. In theory, maybe. But the reality does make things more difficult.
As you might expect from a service that is based around each way betting, there are certain things that come with this. One of the big ones is of course the odds that you ultimately end up betting on. They tend to be quite long shots and Each Way King isn’t any different in this regard.
For some context on this, the average odds for Adam Petchey’s tips to BOG comes in at 10.56. This is actually a pretty accurate portrayal of the service as well with the vast majority of bets coming in a few points either side of this. The overall range for Each Way King though is quite significant with minimum odds of just 3.75 going all the way up to 51.
Combine this with the fact that Adam Petchey advises no more than two bets per day with Each Way King and you do have a service that is very manageable. This is important here for two very key reasons. The first one is quite straightforward. If at all possible, I would aim to use an odds comparison website. There can be substantial differences from one bookie to another and with big wins, that can make all the difference.
The other reason is that… well, the stakes do tend to get quite high. The proofing that Text Tipsters provide show the vast majority of bets being backed to 4 point stakes (2 points each way). On some of the longer shots, it is halved making for slightly more manageable numbers. But the bottom line of Each Way King is that it carries the potential to be really quite expensive.
In a maximum betting week, Adam Petchey might advise 2 bets per day for 7 days. That’s 14 bets. At 4 points per bet, that means staking 56 points per week. Now, I have seen much bigger numbers before, but they are still a consideration. Especially if you happen to hit a rough patch. Something that is a very real possibility with Each Way King.
This does of course fly in the face of a strike rate of a shade over 45%. A number that Text Tipsters and Adam Petchey are right to shout from the rooftops. Each Way King is fundamentally performing admirably. The problem with leaning too heavily onto a strike rate with an each way system is that a bet placing can still be a win. Even if it pulls in just 0.2 points of profit.
These kinds of returns do end up inconsequential in the grand scheme of things, which explains how over the last month, Text Tipsters’ own proofing shows a drawdown of 65 points. This is in spite of a decent number of places and even one of two bigger wins in the window of time.
How Does Each Way King Work?
How Each Way King works isn’t something that is really discussed by either Adam Petchey or Text Tipsters. Don’t get me wrong, there are the obvious things (that I will come to shortly). But the important information seems to be a bit lacking. The sales material talks about how Adam Petchey has been involved in betting for 15 years, with 6 as a “full-time investor”. And from there, the copy mostly goes on to talk about why you shouldn’t really trust other tipsters.
The closest that I think we get to insight is a claim that Adam Petchey has spent “years of studying all things race stats and data, and developing nothing short of an obsession, I have refined my betting sources to a tee, enabling myself to make my betting pay me an income”. That sentence there is everything in terms of how Each Way King “works”. Honestly, I would have liked to have seen much more than this.
For what it’s worth, I see Each Way King as being a value based service. Adam Petchey is looking for horses that have been overvalued by bookies and that is something that tends to happen at longer odds. He backs them each way to keep a steady stream of winners and your bank topped up, all whilst still potentially scoring those jackpot wins. This is of course speculative. But I have a feeling I am in the ballpark. It still doesn’t tell us much though.
Honestly, the real “proof in the pudding” for Each Way King comes from the incredibly comprehensive proofing that Text Tipsters provide. What this shows is 7 months of betting, ups and downs, warts and all. It gives you a good feel for what you can expect from the service and this can be really important with something of this nature.
What is the Initial Investment?
If you want to sign up to Each Way King, Text Tipsters have three different options available. The first of these is a monthly subscription which, at £49 per month is quite pricey. The next option is a quarterly subscription which is priced at £98, There is also an offer available at the time of writing whereby your first quarter is half off and will cost you just £49.
The best value option if you are looking at Each Way King is to sign up for 6 months. This is priced not inconsiderably at £149. Of note here though is that your first 6 months are available at a discounted rate of just £99.
Something that you should keep in mind is that Text Tipsters don’t really offer any sort of money back guarantee or refund on their services and Each Way King is no different. This isn’t a deal breaker and is generally industry standard. But I think it is something worth keeping in mind for that longer subscription.
What is the Rate of Return?
Each Way King ended March at a profit of 823 points to BOG. To BSP, this drops off to 581.78 points. Even to industry starting prices, Adam Petchey is at a profit of 463.79 points. These are all massively impressive numbers, as the ROI’s which are at 74.35%, 50.11%, and 39.68% respectively. This is a service that seemingly can’t fail to lose money.
Except, as always, context is incredibly important here. First and foremost, April does look likely to close on a loss. This isn’t the end of the world and whilst the losses (ranging from probably about 40-60 points) seem a lot, they’re not necessarily that bad. You see, one of the most important contextual elements here are the stakes.
The average “stake per bet” works out at around 2.8. This means that the 40-60 point loss is actually closer to 14-20 points. It also brings the points profit down to 293.92 points. Again, this is a massive number for the time scale, but it is also a much better representation in my opinion of what you can expect from Each Way King.
Conclusion for Each Way King
I can honestly say that Each Way King is quite an impressive thing. There simply aren’t many tipster services on the market that are producing the results that Adam Petchey has in such a short space of time. But I have to say that there is one final angle that I think really needs to be looked at here in order to really get the picture.
You see, in the first 3 months of Adam Petchey proofing to Text Tipsters, he saw an absolutely mind blowing 555 points of profit. There were frequent ROI’s that got close to 100%. December had a drop off in terms of the “points profit” (mostly down to a lack of betting activity), but an ROI of 72.19% shows that the performance was solid.
Since January however, the results have been much more mixed. All of the numbers dropped with the exception of February in which Adam Petchey saw 125.2 points. April is shaping up to be a loss. What we have seen more recently is a service that isn’t really delivering on that initial promise.
Now, that isn’t inherently a problem. Each Way King has still performed very well, even factoring in the recent form, the stakes, the boost that the results gave at the start. But Text Tipsters aren’t differentiating on these results. And that becomes a little bit problematic to me when you factor in the pricing.
This isn’t the most expensive tipster service that I’ve seen by a long straw. But it is definitely towards the top end of what I would expect to pay for a service. If you are demanding a premium price for a service, you have to deliver a premium product. Do Text Tipsters deliver this with Each Way King?
Well, the last 3 months saw a profit of about 50 points, 18 points, and a probable loss of about 16 points if you scale down to 1 point stakes (something I like to do to ensure an even playing field when comparing results). If I’m honest, these are the results I expect to see more of.
This isn’t an indictment of Adam Petchey by the way. I think that as a tipster, he is pretty solid. Anybody who has the kinds of results he had in the first 3 months deserves respect on his name. He also shouldn’t be counted out. But Text Tipsters have put a pretty hefty price tag on Each Way King that in recent months, I’m not certain it has lived up to the expectation of.
For my money, I don’t want to discount this. I really think there is a solid service under the hood here. What I would do however is give it a few months. At the moment, all of the results and numbers are skewed by an immense 3 months that as potential subscribers, you or I are unlikely to see again. A bigger data set, however, will paint a much more accurate picture of what Each Way King is likely to be moving forward.
