Each Way Tips Review

Each Way Tips is a new to market horse racing tipster service which has been launched by Pete Thomson. He claims some very strong profits over a 7 month period.

Introduction to Each Way Tips

When it comes to long term betting profits consistency is key. Sure, some of the most profitable services I have ever looked at have been inconsistent, but they have involved sinking betting banks of thousands of points waiting for big winners which take you up by incredible numbers. That kind of betting isn’t for most people. Now, what I like to see are regular winners that maintain a betting bank and can boost it when big wins land.

This brings me to Each Way Tips. A tipster service that has been launched by Pete Thomson and very much seems to deliver on this. Combine these traits with some very impressive looking results and it is very easy to see what the appeal here is. Because those results really do seem to be consistent. In fact, looking at this in a vacuum, it is one of the more impressive tipsters I have looked at with just 20 races producing 28.1 points of profit.

So, this is something that is a sure fire winner, right? Well, I’m not so convinced. You see, when I talk about looking at Each Way Tips “in a vacuum”, I mean that you ignore all other external influences. And unfortunately, there are external factors surrounding Pete Thomson that change a lot. And with all of that in mind, let’s jump into this and see if it can deliver.  

What Does Each Way Tips Offer?

As far as tipster services go, Each Way Tips doesn’t put much of a foot wrong in many respects. Rather pleasantly, that isn’t something that you can say about a lot of the tipsters that I look at. And this applies to a number of elements of the service as well. It isn’t like Pete Thomson is just getting one thing right paper.

Even when you look at the most basic of things, the logistical elements. I like what I see here. Sure, there are some things that will inevitably always be the same with modern tipsters. For example, Pete Thomson sends out selections to Each Way Tips subscribers directly via email. That is just industry standard at this point. But that doesn’t mean that it is a bad thing either.

Where things start to become stand out is when you look at things like the emails that Pete Thomson issues. You receive plenty of information. This includes what bet to place, how many points to stake (something I will be talking about a little bit later on) and arguably most importantly, what odds are available. Something that is very conspicuously missing from most tipster services.

One of the things that I am less keen about with Each Way Tips however is the fact that selections are sent out somewhat late in the day. Pete Thomson says that sends selections out Tuesday through Saturday, around 10am-11am. Obviously, if you work a 9-5, you may struggle getting bets placed. There is also some argument to be had that you may miss the advised odds if you aren’t able to pounce as soon as bets land.

In terms of the bets themselves, well… Each Way Tips is called Each Way Tips. What you are getting is right there in the name. All of the bets that are advised are each way and it is recommended that you back them to this. With that said, Pete Thomson does say that you could follow his selections on a back to win basis although this doesn’t necessarily seem to be recommended.

Now when it comes to each way bets, you can generally expect to see longer odds. And that is exactly what you get with Each Way Tips. Pete Thomson says that you will never see a bet tipped at less than 4/1. Quite frequently, you will see odds here that are well into double digits. It is all very impressive and bodes well for the longer term (I will explore this when I talk about how Each Way Tips works).

One thing that you should prepare yourself for if you choose to follow Each Way Tips is that it is a relatively high volume service. Now, don’t get me wrong, Pete Thomson isn’t providing prohibitive numbers of bets. However, in just 7 days of betting there have been 20 selections. This isn’t bad as an average but the distribution just doesn’t work like that. Furthermore, you also have to consider the betting bank.

All of which rather nicely brings me to the staking plan and the betting bank. All of the proofing is 1 point each way or two points per bet. That means that there is a theoretical maximum of 30 – 40 points being staked on a given week. Now that sounds reasonable. However, I do think that context is important here.

You see, the recommended betting bank for Each Way Tips is just 100 points. At 2 points per bet, that means that there is a 50 bet draw-down. Now that should be enough for an each way betting system, however, it is very dependent on Pete Thomson delivering on the strike rate and consistent wins. Otherwise, you could be hypothetically done in just a week. But to be fair, that seems unlikely.

Pete Thomson claims that the strike rate is 43.1%. That is a very believable number given the fact that you are dealing with those each way bets. It also means that your betting bank can be sustained. However, I think that you probably need to keep close to this strike rate in order to maintain your bank.

As well as all this, if you sign up to Each Way Tips you also get 3 months of access to Steve Hudson’s Football Winner service. This is a somewhat esoteric move in my opinion, however, it would be remiss of me not to mention it as it is ultimately a part of what Pete Thomson offers.

How Does Each Way Tips Work?

The core premise behind Each Way Tips is a simple one that I have seen employed a number of times. Effectively, by picking out good quality value each way bets, you can keep your betting bank topped up when bets place, whilst the actual winners will put you into profit. This is something that the proofing for the service demonstrates.

And the thing is, this is a well established approach, and it has worked well for a number of services. However, it is also well documented that this only works in the longer term if you have a reasonable selection process. And this is one of the problems that I have with Each Way Tips and the claims Pete Thomson makes.

The unfortunate fact of the matter is that Pete Thomson just talks about the fact that he’s been a professional tipster for over 3 years and betting on horses for 15 years. But what that selection process entails… Well, that’s just a mystery behind Each Way Tips that simply isn’t discussed at all.

Now there is the fact that there is an argument to be made that proofing goes some way to negating the fact there is no information on that selection process. And I will concede that it provides at least some insight into what you can expect from Each Way Tips. But the fact of the matter is that  you are still ultimately taking Pete Thomson’s word that he knows what he’s doing.

What is the Initial Investment?

If you want to sign up to Each Way Tips there are two different options available. Firstly, you can sign up on a monthly subscription. This is priced at just £14.95 per month, inclusive of VAT. Alternatively, and representing much better value, despite the larger outlay, you can sign up for the year for a one time cost of £79. Pete Thomson claims that this represents a significant discount on the “real” value of £179.40.

Whichever option you choose to sign up for, Each Way Tips comes with a full 30 day money back guarantee. This is backed up by the fact that Pete Thomson is selling access to the service through Clickbank who are generally good at honouring these things (so long as you aren’t a serial returner of products that is).

What is the Rate of Return?

Now there are three claims that Pete Thomson makes in terms of the income potential of Each Way Tips. And each one is somehow more intriguing than the next. First things first, we are told that his selections have made a profit of £20,917 to date. This is however based off £100 per point stakes. This translates to a claimed profit of 209.17 points which in 7 months is impressive.

Elsewhere, we are told that there will be months where you will make up to £6,992. Again, this is those £100 stakes which means 69.22 points per month. Now one number that does stand out to me when look at Each Way Tips is the ROI. Because we are told that this sits at an average of 36%. Frankly, that is a very impressive number.

What I do think is important to keep in mind however is the staking plan. Because don’t forget that when you talk of making 209 points of profit, you are staking 2 points per bet. I don’t think it is fair to say that you could reasonably half this, but I do also think that the number stands alone better than it does when it is placed into context.

Conclusion for Each Way Tips

Let’s be honest for a second here. Each Way Tips is a good looking product, right? Respectable profits have been shown, it is inexpensive, and the principles on which it is built are actually pretty solid. Unfortunately, as is so often the case, there is a little bit more going on here than those claims that Pete Thomson makes.  

First things first, I find it both frustrating and somewhat questionable that there is pretty much no insight into what the selection process for Each Way Tips entails. I don’t expect any tipster to provide a step by step breakdown of their approach, but I don’t think that it’s unreasonable to expect them to offer enough information that you can make an informed decision.

This applies doubly so when you have a tipster who has a bit of a mixed track record. You see, Each Way Tips isn’t Pete Thomson’s first rodeo. In fact, he has launched a few different tipster services over the years. Now what is undeniably positive about them is that they are all still running and they are all still in profit.

However, the results that they currently sit at are a long way from the results that they were sold on. In fact, the results for those services average out around 57 points (201 points over 3.5 years) for one, and around 87 points (304 points over 3.5 years) for the other. And my instinct is that Each Way Tips is likely to end up the same way.

This isn’t an unfounded opinion. Whilst Pete Thomson doesn’t discuss anything to do with the selection process for his earlier services either, both of those other services have had a very strong focus on backing bets on an each way basis. Just like Pete Thomson is doing now. As such, that 209 point profit that Each Way Tips sits at now may not increase as exponentially as you’d like.

With all of that said, I don’t necessarily think that Each Way Tips is a bad service per se. Even factoring in that there is the strong possibility you won’t see that significant profit, you are still looking at something that is £15 per month. And for that, you don’t have to be betting a lot of money to cover the costs of your subs.

And so for me, this is pretty much where I am with Each Way Tips. If you choose to look at this as an introductory tipster service, it is pretty good going. The fact that you are betting on those each way bets means that you are able to still get the buzz that comes with a big winner, whilst mitigating risk. On top of this, the management side of things seems to be pretty reasonable.

With that in mind, I don’t think that I’d recommend Each Way Tips if you were really looking to make serious money. Pete Thomson’s previous services show that this is unlikely to be the case. However, if you are looking for something that might be a bit of fun. That might make you a few quid. Then you can probably do a lot worse than Each Way Tips.


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From: Simon Roberts