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Empire Avenue Review

Empire Avenue is a social media based game that allows businesses to interact via social media. By doing so they can raise their “stock value” in the game.

What does the product offer?

Empire Avenue is essentially a way of improving the “worth” of your business on social media sites. It allows users to interact through a huge number of social media sites such as Twitter, Facebook and Instagram. Users can opt to set missions for other users such as liking or commenting on a post or profile. In return for this users earn Empire Avenue’s in game currency. It is worth noting that to raise your stock value you also have to buy into other users and interact with them.

How does the product work?

As a business user you would primarily set Empire Avenue to work as a method of driving traffic to your social media sites. This naturally helps it grow which should sit well with search engines. It also offers you a chance to lead users to offers you may have on which could convert to sales (although this doesn’t seem like it would be a high converting operation).

What is the initial investment?

Empire Avenue is free to register and play. The real investment that Empire Avenue requires is your time.

What is the rate of return?

Measuring the return on Empire Avenue is a tricky thing to do. You are not directly taking anything away from the experience so on paper it hardly seems worthwhile, but really it is a good way of drumming up free traffic and by expanding your brand on social media sites.

Conclusion

Empire Avenue is a unique proposition and there are clear benefits for the right kind of user. I think that although anybody could put Empire Avenue to work for them, realistically I think that this is something that would be at its best for smaller or newer operations that are looking to develop a clientèle base and grow their profile.

 

 

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From: Simon Roberts