Follower Shadow is a new to market horse racing tipster service which is operated by Liam Edwards. He claims that his betting advice can produce a decent income through betting.
Introduction to Follower Shadow
When it comes to horse racing betting, I have said a number of times before now that there isn’t really a massive amount of variety. And this is mostly down to the lack of betting markets that are available. Generally speaking, most of the tipster services that I see are straight win or each way bets or occasionally, accumulators based around these. Variety just isn’t something that you see very often.
Enter Liam Edwards and Follower Shadow. A tipster service that provides you with some rather interesting betting options. Now, I will come to all of this a little later on, because that is only one of the things that makes this interesting. The main reason, more than any other, that you might want to consider this is the income potential which is significant.
Which all means that what is being offered through Follower Shadow is a tipster service that is quite unique on the market. It is also massively profitable. And not actually that expensive either. So, it’s a complete no brainer, right? Well, as is so often the case with tipster services, there are some discrepancies that exist, so let’s jump straight in and see whether these can be reasonably explained away.
What Does Follower Shadow Offer?
There is quite a lot to Follower Shadow which is a bit different, which is nice. Liam Edwards seems to have a bit of a unique approach to betting and that really seems to be working for him (so long as you don’t look too hard at everything, which I will here). However, this doesn’t mean that this is a service where everything is inherently different.
This is very much apparent in terms of the logistics. Everything is fine here. It works. Each day, selections are sent out directly to subscribers via email. All that you have to do, we are told, is place your bets with whichever bookmaker you choose. Which is interesting to me because Liam Edwards personally recommends Bet365 orBetfair specifically.
Now something that is quite important to note if you are considering Follower Shadow is the fact that the selections are sent out quite late. Liam Edwards mentions that you can expect them before 11am, and from what I have seen this seems to be the case. But they do mostly seem to be sent out quite late in the morning. This means that if you work during the day, you may struggle to get the best odds.
This is something that is quite important because what you don’t get from Liam Edwards is advised odds. The quality of email is plenty sufficient in so much as you will know what bet you are placing, but that is about where the line is drawn unfortunately. It’s all just a bit basic.
So, what exactly is interesting about Follower Shadow? Mostly this boils down to the bets that you will be placing. You see, Liam Edwards focuses on the forecast markets. Specifically, you are given two sets of horses that you should back as a forecast and a reverse forecast. Now I will talk a little about these bet types a little later, because honestly, I am aware that they may be new to some people.
What I will say is that in theory, they can be leveraged to get better odds on a race, however it does mean picking out multiple horses to win (because let’s be honest, the bookies won’t ever give you something for nothing). However, the increase in odds can vary wildly and you inevitably increase your risk when you take this kind of bet on.
On the subject of those odds, the examples that Liam Edwards show represent massively varying returns. These range from about 9/1 on a straight forecast and 11/1 on a reverse forecast, all the way down to evens in some cases. Roughly in line with this, most of the odds are very much “middling”. Something that is in theory, not too important, but actually is.
You see, one of Liam Edwards’s headlining claims for Follower Shadow is that he has produced a “consistent 57.8% win rate”. So, you should be winning a bit over half of the bets advised. Which would mean that middling odds would be plenty enough to lock in a profit, right?
There are a few problems with this. Most pressingly, there is the fact that Liam Edwards hasn’t demonstrated so far that Follower Shadow can achieve this kind of result consistently in my book (and let’s not forget. His exact words are that this strike rate is consistent). And furthermore, there is no proofing for the service to at least provide insight into whether or not this is simply a bit of a blip or actually representative of what you can expect.
Fortunately, this isn’t a particularly high volume service. Most of the time, Liam Edwards is only advising one or two bets to you. Now admittedly, you are backing each set of selections twice, but given the overall lower volume this is all pretty manageable.
Sticking with that idea of Follower Shadow being a manageable service, there is just a straight forward level staking plan in place. This means that the most you will realistically be betting is about 4 points on a given day. It is noteworthy that Liam Edwards has personally been betting £100 according to his “evidence”, however we are also told that you can start betting just £2 per bet.
How Does Follower Shadow Work?
When it comes to how Follower Shadow actually works, there isn’t a whole lot of information provided. And my gut feeling here is that this is down to the fact that Liam Edwards appears to simply hope that the fact he is using an interesting bet type is enough to justify a service.
Which of course leads me on to forecasts and reverse forecasts. For those who aren’t familiar, a forecast bet is picking which horse will finish first, and which will finish second place in a race. Something that is actually really quite difficult to do. The reverse forecasts are somewhat easier as you don’t have to get the place right, just which horses will take the top spots.
And I will admit that theoretically, this can be quite easy if you know what you are doing. But that brings me to one of the many problems that I have with Follower Shadow, which is that Liam Edwards doesn’t ever demonstrate that he does know this. There is simply no information provided about what the selection process entails whatsoever. That is problematic for me.
This is particularly applicable when you also consider that there isn’t really any evidence provided. All that we get is a single week of bets that are at worst, highly questionable. At best, they are genuine but just a particularly good week of betting. There certainly isn’t any longer term proofing that can at least be used to get an idea of what to expect for the future.
What is the Initial Investment?
If you decide to sign up for Follower Shadow, there are two wildly differing approaches available. Firstly, you can sign up to receive Liam Edwards’s selections through Clickbank. This comes with a full 30 day money back guarantee, however it is very pricey at £99 plus VAT for a 6 month subscription (with the option to tack on an additional 6 months for another £89).
Alternatively, Liam Edwards encourages you to sign up through a proprietary payment platform. This offers substantially cheaper options; however, you forfeit any money back guarantee. One of the first things that stands out to me here is that there are two monthly subscriptions. The first comes with a 7 day free trial and is then priced at £19.95 (plus VAT) per month. Alternatively, you can forego that trial and pay just £12.95 (plus VAT) per month instead.
There is also a quarterly subscription which is priced at just £29.95 per quarter (again, plus VAT) or alternatively, you can sign up for Follower Shadow for a full year for a cost of £59 (plus VAT) which at this point is a massive £130 discount effectively on the Clickbank pricing. Finally, you can sign up to Follower Shadow for a “lifetime license” which is priced at £97 (plus VAT).
What is the Rate of Return?
There are a few numbers that are thrown about in terms of the income potential for Follower Shadow and is very interesting to me. Firstly, in the headlines, Liam Edwards talks about how his selections have produced a points profit of 33.7 points in just 5 days. For my money, there is a bit of an implication that this can be achieved on a regular basis.
The next number that is thrown around is Liam Edwards’s claim that he has made £17,578.49 in a year. Using his £100 stakes, this means just 175.78 points for the year. Now this isn’t necessarily a terrible result (although it’s also far from brilliant), but it is a very long way from that headlining figure of 30+ points five days.
Conclusion for Follower Shadow
You could very easily look at Follower Shadow and believe that you are getting a decent looking product. The results are strong without being excessive, the costs seem to be a bargain if you avoid using Clickbank to pay for the service, and on top of that, Liam Edwards sells everything as being a very serviceable tipster service.
With that out of the way, let’s just try and stick to some of the realities here. So, we are told that Liam Edwards has made a 175 points profit for the year. I’ll admit that isn’t terrible (although I’ve also seen better), but you really are just taking his word for it that you can in any way expect to see results that are close to this.
Meanwhile, we are also being sold Follower Shadow as a service that made 33 points in less than a week. I know that there are inevitably ups and downs when it comes to any tipster service, but these numbers raise a few concerns for me. Not least of which is because I don’t see how a service can make approximately 17% of its annual income in 5 days.
At best, this means that you might make more than the claimed figures (which I believe to be the implication) but realistically, this just suggests that long term there are going to be problems with the income. But honestly, all of that is academic because really, Liam Edwards doesn’t provide any evidence to suggest that this kind of result is actually viable.
Combine this with the payment structure that is in pace, and things just look more questionable to me. Look, I get why Liam Edwards might want to offer that discount in order to avoid using Clickbank. But the main one that stands out to me is that you are looking to avoid refunds. Now if you’re a tipster who is genuinely able to deliver on your claims, why would you need to remove this option?
Honestly, this isn’t the first encounter that I’ve had with this kind of paying structure, and I have come to know of the vendor who markets these products well. Unfortunately, very few of the previous services are around now, and I can’t say that I’m really surprised.
The fact of the matter is this. What Liam Edwards is selling us is the idea that simply using an interesting betting approach can justify following his selections. Because what we don’t actually get with Follower Shadow are details on how bets or found. Nor is there any proofing. And all of this means taking the word of a man who actively discourages you from trialing a service or claiming a refund.
All that you have to do is earnestly ask yourself why this might be, and what he has to gain from you not taking these options. This provides a very good line of reasoning for me to leave Follower Shadow alone. The fact of the matter is that I am not convinced that this is a genuine service. There simply isn’t enough evidence to suggest otherwise. And it is on these grounds that I would really say that this is worth a miss.