Football Pay Day is the newest release from Steve Davidson and creator Michael. It provides users with a comprehensive statistical database as well as a number of different betting systems.
What does the product offer?
Football Pay Day is a downloadable piece of software (unfortunately it is only compatible with Windows) that gives users access to a massive amount of data on all football games that are listed on Betfair on a given day. This has the advantage of meaning that there should be bets every day although Steve Davidson does say that weekends will be busiest with close to 400 games being listed. Football Pay Day has been designed to provide information based on the last 16 games or the last 50 games with a staggering 172 parameters available. These range from things like home wins and over/under goal markets to average goals scored by a home or away team and even the number of goals scored in a 15 minute period. Football Pay Day typically updates the data available by 9am GMT. There are also 9 different betting systems pre built into Football Pay Day with each being based around a relatively popular betting market.
How does the product work?
Steve Davidson says that much of tine information that Football Pay Day uses is available elsewhere on the net suggesting that it mostly collates this information and presents it in a simple, easy to use format. The different systems are based mostly on end results although there is a trading system based around 2nd half draws. The rest are over under markets, backing teams and a draw laying betting system as well.
What is the initial investment?
Football Pay Day sells on a monthly subscription basis at £39.97 per month or £99.97 per quarter. Steve Davidson does say that these costs will go up once 50 copies have been sold without prior warning. There is no money back guarantee on Football Pay Day which is standard for products from Steve Davidson.
What is the rate of return?
The return on your investment from Football Pay Day depends entirely on which system you are using. Steve Davidson claims that between 1/7/14 and 10/1/15 the strongest performer (backing Away and Draw) had an ROI of 66% with the weakest backing over 1.5 goals which had an ROI of just 12%.
Conclusion
Like most of Steve Davidson’s offerings I feel like there are two very different ways of looking at Football Pay Day. The first is as a very expensive way of looking at data that you can realistically obtain for free. The other is as an offering of 9 different betting systems, complete with the ability to comprehend them for a reasonable monthly fee. In this case however I feel that the regardless of how you want to look at it, it is overshadowed by the price. Whilst Football Pay Day is a solid enough piece of kit the fact remains that it is definitely priced as a premium product and the data is available elsewhere for less. What you are really paying for with Football Pay Day is convenience which leaves the question of whether that is worth almost £40 per month to you.
