Football Value Service is a new sports betting tipster service which is operated by Liam Butterworth. It claims to be able to produce some very handsome profits over the next football season.
Introduction to Football Value Service
At the time of writing this, the Premier League is officially under way (with Manchester United currently at the top of the table. Yes, I’m relishing it, I have a feeling it will be the only time we’re there this season).
It goes without saying that following a summer of World Cup betting as well, there will be a continued drive on football tipster services and Football Value Service is the latest entrant into the fray. Liam Butterworth makes a lot of interesting claims about his service which I will cover in detail, but what really stood out is the odds that he talks about.
It is no secret that getting good odds on genuinely probable outcomes in football is hard work, so when the marketing material for Football Value Service talks about 33/1 winners, it is difficult not to be intrigued. With this in mind, let’s take a look at whether or not Liam Butterworth can deliver with Football Value Service.
What Does Football Value Service Offer?
I always enjoy something which doesn’t simply follow a cookie cutter template. I see so many tipsters trying to push out daily tips for the sake of it. Football Value Service doesn’t do this. Instead, Liam Butterworth seems to relish in the fact that he is choosy.
This means that when you sign up for Football Value Service, you are actually getting just a small handful of bets which are issued each weekend. As you would expect, these are sent out directly via email.
I have touched upon the fact that Liam Butterworth is selective with his bets, but I feel like this will benefit from some context. He says that each weekend, Football Value Service subscribers can expect to receive just 3 or 4 bets. There are numerous reasons for this which I will cover.
The bets are advised on a variety of different markets and as mentioned, one of the big appeals is the odds. I have already spoke about 33/1 winners but Liam Butterworth is claiming that the average odds for Football Value Service stand at 9/1, an incredible number for football betting.
The staking plan for Football Value Service is a part of the reason that bets are so selective. Liam Butterworth appears to be of the opinion that you should bet as big as you can with recommended stakes of £100 per bet.
There is acknowledgement that this is a high number, even with relatively small quantities of bets and so there is also a compounding plan. Liam Butterworth says that starting with £10 bets and “progressing after profitable weekends” £25,000 is still an attainable profit over the season.
In terms of the strike rate for Football Value Service, Liam Butterworth claims that this stood at 73% by the end of last season. Given the odds involved, this is a seemingly very impressive number. It is important to note however that there is no proofing to back this up.
Given that Liam Butterworth says that the above number is based off Football Value Service’s results for last season. This means that they should be available. Given that they apparently kept results from last year, this is very disappointing.
How Does Football Value Service Work?
Ultimately, Liam Butterworth claims that Football Value Service is based around hard work. He talks about the hours that he spends keeping up to date with team news.
He also mentioned having “a few contacts in the game” to know when injuries are worse than reported as well as allowing early information on team news. This is used to find games where there is an “EDGE”. This EDGE is apparently what fundamentally allows Football Value Service to win at the odds claimed.
Finding games with an edge is not always a straight forward thing however, which is another reason for the low volume of bets that Football Value Service recommends.
What is the Initial Investment?
There is just one option available if you want to sign up to Liam Butterworth’s tips. This is a one time payment of £47 (plus VAT) which buys you full access to Football Value Service. Supposedly, this opening is only available to the first 100 people who subscribe to the service.
An interesting note about Football Value Service is that there is in fact a full 60 day money back guarantee in place, although Liam Butterworth makes no effort to mention this. The service is ultimately sold through Clickbank who offer this on almost all of their products (which Football Value Service being no exception).
What is the Rate of Return?
For the next football season, Liam Butterworth claims that Football Value Service will allow you to make over £34,500 of profit to £100 stakes, this would mean 345 points, a figure that is just about believable. With just 3 or 4 bets a weekend though, and with average odds of 9/1, and a strike rate of 73%, I would possible expect this number to be almost double what is claimed which is interesting.
The biggest problem that I have with Football Value Service in terms of profits and results etc. is ultimately that there is no evidence to back the claims up.
Conclusion to Football Value Service
There are undoubtedly some very impressive claims made by Liam Butterworth about what you can expect from Football Value Service. In and of itself, this isn’t necessarily a bad thing however I do feel that it is important to understand the wider picture here. Namely the fact that there are certain aspects of Football Value Service that just don’t sit well with me.
First of all, and by far and away the most obvious is that there is simply no evidence that the service works as claimed. We are promised some pretty powerful results and Liam Butterworth says that he ran the service last year. Surely then, some proofing should not be out of the question?
Not just to see a breakdown of what you can expect, but to see the odds in action. This is definitely one of the big downsides of Football Value Service. Especially considering that despite my best efforts, the results claimed don’t really add up with the numbers given.
On top of this, I find it to be particularly shady that the sales material makes no reference of Clickbank’s money back guarantee. I don’t want to say that there is necessarily a sinister reason for this, it could simply be an easy mistake. Unfortunately, in light of a number of other things being absent, it does cast a certain light.
Whilst I am willing to accept the fact that Football Value Service is cheap enough, and for some people this may be enough. For my money, if you spend £47 on tips for the season and they don’t make money however, you have not just wasted £47, but whatever your losses are on top of this. This does not make value for money in my eyes.
With all of this in mind, I feel like it is pretty clear that I am not a fan of Football Value Service. There are certain standards that I hold any service to and I don’t believe that Football Value Service meets any of them.
I could be wrong, and I wish anybody well who decides to trial Liam Butterworth’s selections, but to me it just seems like a lazy marketing cash grab.
