Fortune Bets Review Simon Flatt

Fortune Bets is a brand new horse racing tipster service that is supposedly able to generate consistent and highly profitable selections. These come courtesy of Simon Flatt, supposedly an ex bookmaker employee.

What does the product offer?

Sensational Profits Guaranteed! That is the claim that the headlines for Fortune Bets claims and it is definitely a bold claim to make. The figures that are cited (which I will get to later) seem to back this up as well. Unfortunately, I have reviewed more than my fair share of products and services that make some variant or other of this claim. Not surprisingly, very few of them are really able to back them up. Will Fortune Bets be any different? I’m not holding my breath.

In terms of what is supposedly on offer, Fortune Bets is a tipster service that utilises a “straightforward betting strategy”. All that you seemingly have to do is open an email, place a bet and start watching the money roll in. This is supposedly extremely limited however (I don’t believe this for one second). Essentially, the sales material for Fortune Bets would have you believe that following Simon Flatt is a shortcut to quick and easy money.

Whilst it is all well and good looking at what Fortune Bets supposedly offers, I would like to look at what we actually know about the service. You can expect Simon Flatt to issue his selections on a daily basis and they are indeed sent out directly via email. Unfortunately, this is about all that you get with Fortune Bets. There aren’t many hard or fast rules in terms of the quantity of tips or the odds that you are backing.

Even in terms of the numbers, Fortune Bets is very bare bones. There is no particular staking plan in place which is disappointing, and whilst a strike rate of “over 45%” is claimed, there is no evidence to back any of this up. Given that the sales material often refers to Fortune Bets as a “precise and calculated method”, a lack of a staking plan is very disconcerting to me. In terms of the strike rate, whilst I have seen services that have attained 45% on average, there is usually proofing to back this up.

How does the product work?

Having looked at the product, we can get to the root of Fortune Bets which is how the selections are supposedly generated. As I have touched upon, the whole thing is supposedly operated by Simon Flatt. Whilst I have mentioned that he claims to have worked for a bookmaker, I haven’t explored beyond this. Not surprisingly to me, the sales material claims that he was an analyst (at William Hill). This is a position that I have seen used as the foundation for a number of these questionable tipster services.

Supposedly whilst working at William Hill, Simon Flatt’s “keen mathematical abilities” allowed him  to identify patterns and predict race outcomes better than most others in his team. The narrative of the sales material for Fortune Bets then takes the usual turn. Unappreciative bosses, no promotion or pay rise. Eventually, Simon Flatt supposedly quit to become a full time punter. The focus immediately switches to how much money he was making.

What this is supposed to do is to make you feel like you don’t just have an insider sending you selections, but an insider who is the best. In fact, the sales page for Fortune Bets actually talks about how you are betting with a statistical analyst on your side. What the eagle eyed amongst you may have noticed in all of this is that there is nothing about what the selection process for Fortune Bets actually entails.

We are told that Simon Flatt is a maths whiSimon Flatt, that he can make all of these fantastic predictions (supposedly right 45% of the time it is worth keeping in mind), and yet he cannot provide any insight into how these selections are made. I have said hundreds of times before now that I would never expect a tipster to give away their system, but I do feel that consumers should have enough information to make an informed decision. Especially in the light of no other evidence, as is the case with Fortune Bets.

What is the initial investment?

There is only one option for those who wish to sign up to Fortune Bets which is a lifetime subscription for a one time cost of £29.99 (plus VAT). Quite how long this “lifetime” will last is something that very much remains to be seen. As mentioned, this offering is supposedly only limited to 45 users. As Simon Flatt does mention, there is a full 60 day money back guarantee in place with Fortune Bets as the product is sold through Clickbank.

What is the rate of return?

The income potential for Fortune Bets is without a doubt what Simon Flatt wanted to make the key selling point. In the headline, you are told that the service made £73,127.54 “last year”. It then goes on to mention making a guaranteed £6,000 per year through Fortune Bets. Naturally, I am more than sceptical about these figures, especially given the lack of real evidence.


As is unfortunately often the case with tipster services which are heavily pushed by the usual affiliates, Fortune Bets is rather lacking as a product as far as I am concerned. As I have already said, there simply isn’t any evidence that Fortune Bets works which is disappointing enough in and of itself. The one attempt at providing any evidence is a, at best, very questionable “screenshot” of a Betfred account. Some of the testimonial images are even taken directly from various sailing teams.

The key appeal of Fortune Bets from a marketing point of view is clearly the claimed income. This is highly questionable from my point of view though. All of the references to how much you can earn are in pounds and pence. Unfortunately, with no staking plan in place it is difficult to create context for how much you need to bet in order to make close to this. What this means is that even with a seemingly very reasonable sale price, I just don’t see much value for money in Fortune Bets.

Truthfully, there is a lot about Fortune Bets that makes me believe that it may not be an entirely genuine product. From the focus on income potential rather than the service to (what I consider to be) rather obvious attempts to obfuscate the important details. Even in a budget service there is simply no reason why this should be happening as far as I am concerned. A 60 day money back guarantee simply isn’t enough to make this a product that I would recommend. In fact, I would give it a very wide berth personally.

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From: Simon Roberts