Golden Goal Profits Review

Golden Goal Profits is a new to market sports betting tipster service which is being provided by James “JP” Penney. He claims that he is able to provide some very strong and consistent profits through football betting.

Introduction to Golden Goal Profits

I won’t lie to you. Doing this for as long as I have has turned me into a very cynical person. I’ve seen more ridiculous claims from tipsters than I’ve had hot dinners, and I am a pretty hefty guy. So, when something landed on my desk that claims a profit of more than £33,000 and a strike rate that would be in line with a lay betting service, I didn’t give it much thought at first.

The fact of the matter though is that James Penney puts together a very compelling looking argument for Golden Goal Profits in his sales material. In fact, I would even go as far as to say that it all seems very reasonable. This just doesn’t happen very often, and as such, I was rather intrigued by what was said.

Of course, curiosity does not mean that I am suddenly naive. There are a still elements to Golden Goal Profits that are perhaps not what they seem to be. However, I think it would be remiss of me to immediately write this off as simply being another clone of the usual BS that seems to rear its ugly head week in and week out. So, with all of this in mind, I am actually quite eager to have a closer look and see if James Penney is actually the real deal or not.

What Does Golden Goal Profits Offer?

In something of a rarity, I can start by saying that what James Penney is doing with Golden Goal Profits is actually a little bit different to the norm. Honestly, that alone is enough to make the whole thing a little bit exciting for me, if only because it doesn’t involve the drudgery of daily tips that all look pretty much the same.

And with that in mind, I am going to start by talking about the logistical elements of Golden Goal Profits. You see, ultimately, James Penney has put together a weekly tipster service here. That means just one email per week with bets for the full “week” ahead. I say week, but as you would expect with most services which are football based, there is a heavy stack towards the weekend.

These emails are sent out on a Thursday or a Friday (depending on the games that you are betting on) and will come with a number of bets. James Penney says that the average number of bets per week is around 10, however, Golden Goal Profits can get as high as twenty bets on busier weeks where you might see a lot of cup action.

In terms of the content of the emails, there isn’t a massive amount to be honest. You receive your list of bets and you are pretty much left to your own devices. One thing that you will notice that is unique though is that some bets are marked as a “pick of the day”. These bets have their own staking plan that runs concurrent with the core tips (and I will be coming to this a little later).

The bets themselves are all pleasantly straightforward. When it comes to football betting there seems to be a borderline obsession with value (which I get, don’t get me wrong). But here, everything is a simple back to win or, occasionally, backing two teams to draw. This is in contrast to some services which utilise quite niche markets to squeeze out an extra point of profit when a bet wins.

With all of that said, this does of course impact the odds that are available. Those rare back to draw bets will produce some quite good odds, but mostly speaking you will be lucky to get evens.

Keeping this in mind, Oddschecker (and where possible, BOG) is definitely recommended here. Squeezing every potential extra point out of a win will make a lot of difference in the long term.

Mostly, what you will be dealing with when it comes to Golden Goal Profits is a very simple level staking plan of 1 point per bet. Furthermore, James Penney recommends a 100 point betting bank if you are going to follow his advice. All of this is pretty much standard for most tipster services, however, it isn’t the only staking plan that is recommended for Golden Goal Profits.

You may recall that I mentioned those “pick of the day” bets before. They come with their own staking plan that you are supposed to follow. You start by staking 1 point on the first bet. Then you bet the profit of that on the second pick of the day if it wins. If that wins, you then take out 1 point of profit, then start to compound your winnings on all future stakes. This means that in theory, these can prove to be big winners for Golden Goal Profits.

Finally, I want to talk about the strike rate, because this is one of the elements that stands out to me as being the most impressive, whilst also being the most questionable. Because James Penney claims that Golden Goal Profits has achieved a number in excess of 73%. That is a massive claim. However, it is important to keep in mind that there is nothing backing this claim up either. 

How Does Golden Goal Profits Work?

By far and away one of the most frustrating elements of Golden Goal Profits is that James Penney doesn’t ever actually talk about how the service works. At all. In fact, the sales material seems to suggest that simply utilising the two strategies of consistent smaller wins and those potential big winners from pick of the day bets is enough.

Unfortunately, I don’t see it that way. The fact of the matter is that whilst James Penney isn’t making controversial picks (I believe that most of the selections are pretty “common sense”), there doesn’t seem to be a lot of rhyme or reason for them. None the less, I do think that it is important to have some insight into what the selection process entails.

This is particularly applicable in my book because of those pick of the day bets. You are being asked to let quite a lot of money roll over on a bet that is better than the rest because…? Honestly, I don’t think that asking for information on the selection process is a big ask. I don’t expect a full breakdown, but when James Penney is picking bets for a full week ahead, I would very much like to know why they have been chosen as that is a long time for external factors to impact the outcome (think injuries etc.).

It isn’t even like there is at least some proofing that you can look at to get an idea of what to expect. You are solely supposed to take James Penney’s word that his bets are decent, and that the results for Golden Goal Profits are attainable. This isn’t something that I would ever recommend doing blindly.

What is the Initial Investment?

If you want to sign up to Golden Goal Profits, there is just one option that is available. This a cost of £30 (plus VAT) and for this, you get access to James Penney’s selections for the rest of the UK football season. This means about 3 months at the time of writing. Once this has passed, you will then have to manually subscribe to Golden Goal Profits (presuming of course that it is still around, but I’ll come back to this later).

When you subscribe to Golden Goal Profits, you also get a 60 day money back guarantee. This is backed up by the fact that payment is processed by Clickbank (who offer this on almost all of their products). To be fair to James Penney, this is well advertised in the sales material.

What is the Rate of Return?

Now we come to the income potential, an area that is very interesting to me. The headline claims that there has been a profit of £33,748 since the season began. This is based off £100 stakes however, which equates to a points profit of 337.48 points. Furthermore, we are told that the average weekly profits should be around 11 points.

What is worth noting about this number however is that there is very little evidence backing this claim up. There are examples of five bets provided which demonstrate a profit of around 7 points for a week, but this is relatively unspecified. The fact of the matter is that you are still just taking James Penney’s word on these claims.

Conclusion for Golden Goal Profits

It has been a while since I’ve looked at a tipster service that (at least to me) is so clearly riddled with flaws. I can see how it all looks good, but I can’t help but feel that this has much more to do with some very good marketing rather than a system that actually works well. But I’ll pick that up very shortly.

First of all, I want to talk about the lack of information on the selection process. That is very frustrating to me. Like I already mentioned, it concerns me a lot that James Penney is providing betting advice for a full week, based on… What? Would you feel as confident backing a Barcelona team in which Messi was out? I know I wouldn’t. And yet, this kind of thing is very clearly on the table with Golden Goal Profits.

Now it could well be that the strategy employed means that it isn’t reliant on this kind of live update, but if that is the case, I want to know that. I want James Penney to be able to tell me why external influences don’t matter when it comes to making selections for Golden Goal Profits. But he doesn’t.

Moving on from this, I want to talk about the wider betting strategy. It seems to me that what James Penney has done here is developed a betting approach that sounds good. Compounding those picks of the day can clearly produce some big profits, but I’m just not convinced that they’re going to land all that often. And from what little I’ve seen of Golden Goal Profits that is tangible, this is very much the case.

The fact of the matter is that in all but name, what you are doing here is placing an accumulator bet. The only difference really is that you’re placing bets each day rather than in one go, and the fact that James Penney takes the point out to minimise loss. But accumulators can take time to actually land.

I know of one wildly profitable service that uses accumulators; however it also frequently loses money for 6 months at a time. This is somewhat scaled down in Golden Goal Profits, but those periods of loss are inevitable. Sure, there is an argument to be made that the smaller bets will prop up your betting bank, but James Penney doesn’t actually demonstrate this. It is just an argument that exists in your own head.

And finally, I want to talk a little bit about the profits. I actually do like the way that James Penney presents them. A points profit and a weekly average shows a clear intent here, which makes it all the more frustrating that we aren’t just given proofing.

The fact is that the only real evidence that you get that this works is a few (somewhat questionable) betting slips. This tells me that James Penney knows the importance of this kind of thing, as does provision of profit displayed as points. So why not just proof the service? Unless of course, there aren’t actually any historical results to display…

I don’t want to say that this is definitely the case, but I will say that the results claimed and what I have seen so far suggests that there is some disparity here. If this is rearing its head now, one can’t help but wonder just how wide this gulf will actually be by the time the end of the season comes around.

Honestly, I just don’t see there being nearly enough evidence that this will actually work for you. About the only thing that I can say is a positive is that James Penney isn’t asking a lot of money for access, but frankly, that is no saving grace. Let’s be honest. Cheap is not synonymous with value. And it is for those reasons that I can’t bring myself to recommend Golden Goal Profits


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From: Simon Roberts