Horse Power Betting Review

Horse Power Betting is a new to market horse racing tipster service which is operated by one Alex Potter. He claims that he is able to provide some very substantial profits in a very short space of time.

Introduction to Horse Power Betting

I don’t hide the fact that I have a certain… ironic affection for the marketing material that tipsters put out when they are releasing a new service. Not all of it, of course. A lot of it is incredibly dry and talks about numbers, and statistics, and the approach that a tipster takes to finding horses. Whilst infinitely less entertaining to read, these are the tipster services that I actually like to see. Because in the main, they are the kinds of services that are actually able to make people money.

Sometimes though, you get the opposite end of the scale. You get tales of espionage and intrigue, of secret black books of betting that blow the industry open, or ancient connections to the horse racing world with major links to various historic events in horse racing… Anyway, in a entirely unrelated fashion (he says sarcastically), let’s talk about today’s subject, Horse Power Betting. A tipster service operated by Alex Potter who… Well, he makes some truly incredible claims about his family’s links to horse racing.

But that is all on the wayside really, because what I’m really look at with Horse Power Betting is the profit potential. Of course, I’m a little bit sceptical, but Alex Potter says that you can take your bank balance from £10 to five figures “in a matter of months”. And we’re not those trifling little five figures either. There is seemingly big money on the table here. All of which means that really, even if this can only deliver a tenth of the claimed results, it would still be hugely impressive. So, let’s get into it.

What Does Horse Power Betting Offer?

Quite what you are getting with Horse Power Betting is an interesting thing. Because Alex Potter doesn’t actually have a whole lot to say about it. The whole thing is ridiculously vague, and there is ultimately good reason (at least from his perspective) for this to be the case. But I want to pick that point up a little bit later in my conclusion.

So, when you sign up to Horse Power Betting, what you actually do is sign up to his “Gold Vault”. Or… is this the “Deluxe Package”? The sales material makes mention of both names with a rather disconcerting lack of context for either. Whatever you want to call it, you’re basically getting the same thing. A special member’s area that allows you to access bets.

Or wait… Is it a piece of software? You see, once again, we come to one of these impasses where it isn’t really clear about what Horse Power Betting is. Alex Potter says that the “Deluxe Package” includes access to “easy-to-follow software that directs your daily betting so you’ll know precisely how to bet and how much”. In the meantime, the sales material makes reference to guides and selections.

The truth is that it’s a little bit of Column A and a little bit of Column B. The truth of the matter is that in my mind, the sales material has been written this way purposefully. So that no matter what you might be looking for, there is something there that will sound impressive to you. Unfortunately, that middle ground that Horse Power Betting actually occupies ends up falling a little bit flat.

From what I’ve seen, what Horse Power Betting really involves is a very middle of the road betting service. Sure, you receive selections on a daily basis (wherever they come from), however, the disappointing reality is that Alex Potter is providing about as bare bones a service here as you could expect to see.

There is very little information provided with tips, and as such, whilst you may know what you are betting on, and to a lesser degree how much (I don’t really believe that there is a comprehensible staking plan behind Horse Power Betting)… Well, you’re ultimately on your own with it. Which shouldn’t be the case with a tipster service.

What this means in real world terms is going out and finding some decent odds on the bets that you are placing. Something that somebody with the claimed pedigree Alex Potter has, should be advising you on. The fact is that whilst it isn’t talked about all that often, value in betting is a key part of any service being profitable. And there does reach a point where bets cease to be value. Of course, none of this is addressed with Horse Power Betting. Just place your bets wherever.

Naturally, this isn’t what I’d recommend. I know I drag this out a lot, but with Horse Power Betting more than anything, using BOG and an odds comparison site is a very good idea. Because the service mostly deals with very middling odds. As such, it is quite important to maximise them if you want to realistically turn any sort of profit from Alex Potter’s selections.

Whilst we’re touching on the bets, from what I have seen, Alex Potter provides exclusively straight win bets. This is however somewhat speculative on my behalf and is based off a rather small sample. Because not surprisingly, there is no proofing for Horse Power Betting. Nor is there in fact much evidence of anything outside of some highly questionable testimonials and a very iffy screenshot of a betting bank.

This lack of proofing also makes it very difficult to try and explore any sort of strike rate for Horse Power Betting. Alex Potter doesn’t actually make any claims and the fact of the matter is that there are no claims made. What I will say however is that there is a definitely a suggestion through the marketing material that this is ultimately low risk with many allusions made to the profit potential of the service.

How Does Horse Power Betting Work?

There are a good few claims that are made in terms of how Horse Power Betting “works”. Now, the main focus is on Alex Potter’s familial ties with the horse racing industry. And these are quite interesting. But before I come to that, I do want to talk about the core marketing approach. You see, Alex Potter is keen to disparage other tipsters that talk about “complex algorithms and state-of-the-art betting systems”, saying you won’t get anywhere with these “fake tipsters”.

What he says you really need to make this work is “a professional who knows the business better than anyone else”. Which conveniently fits the bill of Alex Potter. You see, he says that he has a “200 year equestrian legacy behind me and a ‘black book’ of contacts to go with it”. Claiming that his family not only helped to found Tattersalls (a racing horse auctioneer), but that he is the son of “a leading bookmaker who was a contemporary of Joe Coral”. All of which helps greatly with Horse Power Betting.

All of this undoubtedly sounds impressive, however, it is incredibly noteworthy that… Well, I’ll say that none of it is in any way verifiable, and Alex Potter isn’t exactly quick to provide any evidence backing any of this up either. Now, aside from begging the question of how a family history of horse racing helps (there is a vague insinuation of inside information, but this isn’t outright stated), all of this means taking the word of the tipster selling Horse Power Betting.

This is always a bit off putting in my mind. Especially in light of that incredibly distinctive lack of evidence. If Alex Potter provided some sort of proofing for Horse Power Betting, then there might be some argument for credibility. But there isn’t really any evidence here expect for some highly questionable testimonials and a bit of and that screenshot I mentioned before.  

What is the Initial Investment?

If you want to sign up to Horse Power Betting there is only one option available and it is supposedly limited to just 30 people. This is a one time cost of £27 plus VAT, although, it is interesting to note that Alex Potter doesn’t actually mention the cost anywhere on the sales page.

Instead, you have to go through the payment page on Clickbank where you see not just the cost, but the fact that the product you are actually purchasing is one called “AutoBet 500”. A very different name.

What is good however is the fact that at the very least, Alex Potter does mention that there is a 60 day money back guarantee for Horse Power Betting. This is backed up by the fact that the service is being sold through Clickbank, who are generally very good at honouring this.

What is the Rate of Return?

At this point, I want to come back to that claim in the headline. I said that Alex Potter claims that Horse Power Betting can take you from £10 to five figures, and I want to address just how big that number is. Firstly, we are told that it will be “£50,000+”. Underneath this is the screenshot of a betting bank which shows £67,095.10 deposited in a William Hill account. This to me clearly insinuates that this is the figure that you should be aiming for.

Now, let’s create context. Alex Potter says that this can be achieved “in a matter of months”. How many months isn’t said. And of note is that later in the sales material, this number is drastically sized saying “it doesn’t matter if you have just £10 in your bank account right now as you can quickly turn that into £100, £250, £500 and grow your wealth from there”. 

This seems slightly more believable given that the headlining claim, would mean a bank increase of 670,850% (with a little bit left over for the 10p). Which is of course entirely preposterous to expect from Horse Power Betting. But the truth is that none of this really strikes me as a coincidence.

Conclusion for Horse Power Betting

The story behind Horse Power Betting is a belter and make no mistake. The idea of this person who is part of a horse racing dynasty suddenly starting to tip. Well, it’s what dreams are made of. Even if he doesn’t outright come out and say that he is using inside information, well it just fits right. Nudge nudge, wink wink. Y’know how it is.

But of course, what becomes very transparent is the fact that Horse Power Betting isn’t really much of what it seems to be. Putting it really bluntly, the fact that this turns out to be AutoBet 500 yet again, is a massive disappointment. The reason I say this is that this is a service that, like clockwork, is rebranded and relaunched several times a year. In fact, a quick look at my past reviews shows 9 other services that have effectively been this in a different coat (and that is just on this computer).

Honestly, in some ways, I feel like I shouldn’t be surprised. Every single service has had some insane backstory about how things “work”. Going all the way back to links to the Rothschild family, to a tipster who just managed to improve their betting week on week until they were making huge profits daily.

Now, the fact that when you buy Horse Power Betting, you aren’t actually buying Horse Power Betting is more than enough reason that I wouldn’t look to recommend this. This kind of thing is very much the realm of highly questionable tipsters, and they don’t tend to succeed. Factor in the product that this actually is, and this applies doubly. I am yet to see a single example of it actually working, and of course, I expect this to be no different.

But let’s be honest, even if you took that out of the equation entirely, I still wouldn’t really look to recommend this. The fact is that even in a vacuum, Alex Potter doesn’t really do anything to demonstrate any prowess for finding winning tips. There is no real evidence, there is no proofing, there isn’t really a shred of anything that I would consider to be close to evidence.

So, as well as the fact that Horse Power Betting isn’t actually what you are getting yourself into (although, I should add that this is by far and away the most significant reason you shouldn’t give your money to Alex Potter), there isn’t anything else to recommend either. So even if Horse Power Betting were Horse Power Betting, I’d be advising a hard pass then as well.


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From: Simon Roberts