Instant Advantage Review

Instant Advantage is a new to market horse racing tipster service which is operated by one Terry Hill. He claims that his selections carry significant profit potential.

Introduction to Instant Advantage

When it comes to tipster services, sometimes, an eye grabbing headline is all that is needed in order to get my attention. And let’s be honest for a second, it doesn’t get much more eye grabbing than “This simple rinse and repeat trick allows me to take money from ANY bookmaker over and over again!”. Now, I know, I know, we’ve all seen headlines like this so many times before. But what is particularly intriguing to me, conceptually at least, is that idea that the service is set up around a “rinse and repeat” trick.

When you combine that with a (honestly, slightly outrageous) claim that Terry Hill has made “£5,145 and counting” over the last few weeks… Well, there’s little denying that you are dealing with something that is genuinely attention grabbing. On top of all of this, Instant Advantage is seemingly a barrage of information that backs up these claims and really makes it seem like a very genuine thing. And if one were to take everything on face value, I’d be wrapping this one up now.

The truth is though that I’ve been doing this for long enough to know when to be a bit cynical about a service. And if I’m honest, everything here is just…Well, it’s incredibly easy to question. Which of course, casts some doubt on Instant Advantage and Terry Hill’s claims. Of course, I know full well that when it comes to these reviews I tend to err on the side of caution. And with good reason. I have seen a lot of people lose money to questionable services. So, let’s get into this one and see if it is the real deal.

What Does Instant Advantage Offer?

Whilst Terry Hill certainly does a good job of talking up his service, in many respects, it is a very typical example of what you can expect from a modern tipster. With that said, there are  also a considerable number of elements that are very different to the norm. And that isn’t something that I use in a positive fashion, but we’ll cover that ground when we come to it.

You see, at the end of the day, what you are getting into with Instant Advantage is a daily horse racing tipster service. And with this, of course, come certain expectations both in terms of the logistics and how you would expect the service to be structured. Now, I will come to that “structure” element a little later on, but for now, I want to focus on how Terry Hill manages his service.

As you would expect, this is an email based service. This means that each morning (usually on the later side of the morning I think it is worth noting), Terry Hill emails out his tips to subscribers. We are told that if you are using Instant Advantage, then you can place the bets with any bookmaker of your choice. In theory, this is of course true. But given the nature of the service, it also seems a little counter-intuitive.

Let me explain myself a bit. I’ll expand on this later, but Terry Hill tells us that Instant Advantage is based around value. The thing with a value based service, in my eyes, is that you want to be maximising said value. As such, simply picking a bookmaker and using them doesn’t seem productive. With that in mind, if you were going to follow this service, I cannot stress enough that you should probably be using an odds comparison site.

Now, onto the bets themselves. Terry Hill says that selections can be any bet type (including accas, although I am yet to see these). The vast majority of what you are dealing with however is simply back to win bets. Honestly, that isn’t all that surprising to me. As I said, this is a relatively straight forward service in many regards.

As far as the volume of bets goes, well, you aren’t really looking at a huge amount of bets. We are told that in a given week, you can expect to see around 7 to 15 bets, and that looks to be in line with what I have seen so far. Furthermore, if I’m completely honest, I’d be surprised if a tipster that leans so heavily on value was finding 3 or 4 bets per day.

With that all out of the way, let’s get down to the thing that really matters. Instant Advantage is value based, and this should mean some very impressive odds. And with Terry Hill boasting that he has found winners ranging from 3/1 all the way up to 50/1, this seems to be the case. Meanwhile, we are shown a stream of bets, all of which have supposedly been backed that appear to show this value in action.

Those are some undoubtedly impressive odds, and they do rather help Instant Advantage to stand out. But what really sticks with me here is the staking plan and betting bank arrangement. Because… Well, it strikes me as precarious at best. First things first, Terry Hill says that you need a small betting bank of just £100 to get started. Which is fair enough.

He does however then go on to say that you will be betting anywhere from £1 to £10 per bet. That means that theoretically, you’re looking at a 10 bet buffer. That doesn’t leave a whole lot of room in terms of draw-down, and honestly, that concerns me. Because to circle back to a point I am going to hammer home in a moment, Instant Advantage is a value based service.

The thing with this is that you don’t tend to win all that often. Now, Terry Hill doesn’t publish a strike rate for Instant Advantage. But the nature of this approach doesn’t change. If a bookie has priced a horse that should have odds of 33/1 at 50/1, that represents value. You have to keep in mind though that you are still backing a horse that has odds of 33/1. This is less of a big deal with the shorter value odds, but it is really worth keeping in mind.

How Does Instant Advantage Work?

As I’m sure you’re sick and tired of hearing about now, Instant Advantage is a product that is based around value. But what stands out to me here is that this isn’t the usual “I try and look for value in bets” spiel. Instead, Terry Hill talks about it all in a very different way. Because, to quote the man himself, “you should let the race pick you, not pick the race”.

Unfortunately, as great as that may sound, we are then told about how really, Instant Advantage follows a very typical value based approach. This involves looking through the race cards and trying to identify when the bookmaker has priced something incorrectly. Now, again, this stands out to me as interesting. Because in reality, not all bookies price the same. As such, what may be a value bet for Terry Hill, isn’t with the bookie of your choice (yet another reason to use an odds comparison site by the way).

Outside of this point, the only other insight we are given is that when Terry Hill has identified a potentially value bet, he uses “what I know (and who I know) to work out what the right price of the selection should be”. From here, he talks about how he uses this to compare with the prices on offer. Which is intriguing, because that kind of seems like the wrong way round to me.

And that is about all that we’re told about how Instant Advantage works. In theory, it sounds like a pretty detailed and interesting thing, but all of it is very vague. Something I don’t see as being a coincidence. Combine that with a very distinctive lack of proofing and I personally find it rather difficult to know just how much faith to put into Terry Hill and his approach to betting.

What is the Initial Investment?

If you want to sign up to Instant Advantage there are two different options available. The first of these is a 1 month “trial” which is priced at £29.95 plus VAT. Representing much better value is a 3 month subscription which will set you back £49.95 plus VAT. It is interesting to me that these are billed as “pay as you go” with the marketing material saying that Terry Hill doesn’t want you to have more “to deal with”, and so he is avoiding a direct debit (as if the pricing structure does you a favour). 

Whichever option you choose to go for, Instant Advantage does come with a fill 30 day money back guarantee. This is backed up by Clickbank who are generally pretty good at providing this. So long as you aren’t somebody who persistently claims refunds on products.

What is the Rate of Return?

Now we come to the income potential for Instant Advantage, and this is where it becomes very interesting to me. In the headline, Terry Hill claims that he has made £5,145 in just 2 weeks. Which, given his £100 stakes suggests a profit of 51.45 points. Elsewhere, you have testimonials which claim a profit of £7,451.60 in just 60 days. Using their £50 stakes, that suggests average monthly returns of about 75 points. Again, a massive amount.

The problems that I have with all of the numbers included with Instant Advantage is that there is very little in the way of realistic evidence in my opinion. All that we get are the same sorts of screenshots of betting accounts and betting slips that you see on so many other services like this. And honestly, I just don’t see that as being good enough. 

Conclusion for Instant Advantage

I want to start by being really upfront about some of the things about Instant Advantage that strike me as being… At least half way to reasonable. Because one of the few things that I think are beyond question here is that betting on value is a solid way of making money through betting in the long term. And I don’t doubt for a second that Terry Hill is well aware of this.

Of course, as great as all of this is on paper, it doesn’t count for much if you aren’t able to actually implement it well. And this is an area where I’m not so convinced that Instant Advantage is in such a position. Because when you really look at it all, he just doesn’t present a whole lot of evidence or insight that demonstrates that he genuinely delivers on this. It almost sounds like somebody who understands the concept of value, but doesn’t actually know how to find it.

Even when you look at the smidgen of insight, I cannot stress enough how little it seems to make sense. When I’ve dealt with genuine services that look to utilise value in the past, there has been a clear approach to it. This typically involves having an idea of which horses may represent value for money and looking at the races that they’re in, then ascertaining where the best value comes from in that race.

So, honestly, all of that gets Instant Advantage off on a bad footing for me. If you’re going to leverage something as vague as value, you have to be willing to talk about and demonstrate that you can find it. Which really, Terry Hill doesn’t. Not the best of starts then. But even worse in my eyes is the structure of the wider service, particularly the stakes.

Now, I have to speculate a bit here, but I’m not speculating too wildly. I can’t see a way, even taking the somewhat limited evidence that Terry Hill provides at face value, that you will win all that often with Instant Advantage. Which means that your betting bank really isn’t going to go that far. In actual fact, on a potentially bad week, you could very easily see it all disappear within the week.

And topping it off, I don’t even think that you’re getting something here that might be “worth a punt”. Because at £30, you could go out and get access to some much more genuine tipsters who will ultimately be more likely to deliver a profit for you. Will it be 51 point in 2 weeks (a figure which, by the way, is in line with what I would expect a decently performing tipster to make in 2 months)? Probably not. But then, I don’t think that Instant Advantage will actually deliver this either.

So, keeping all of that in mind, I can’t really stress enough that this is something that is worth avoiding. The most frustrating part of all of this in my opinion is the fact that Terry Hill could very easily have demonstrated that he is able to deliver. Let’s not forget that first point about value being a very real way of making long term profit. But without any substance to it (which we really don’t get), I just can’t find a way to reconcile all of this, and as such, there is little here that is a definitive positive.


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From: Simon Roberts