Instant Product Lab is a new piece of software from Glynn Kosky and Rod Beckwith for creating your own information products online. It supposedly makes the whole process quick and easy.
What does the product offer?
I am always on the lookout for new products that can make things easier to make money online, and according to the headers for Instant Product Lab, this is a must have piece of software to do this. Supposedly requiring you to simply follow a three step formula, Glynn Kosky and Rod Beckwith claim that they will have you generating high quality digital info products, ebooks and “lead magnets”, all in less than 60 seconds.
This is a very impressive claim, and the sales material is very quick to talk about newbie friendly cloud based software. There is also a lot of talk about how easy the software side of Instant Product Lab is to use. There are of course all of the usual claims ranging from needing no tech skills to being able to save thousands of dollars on outsourcing. Having seen Instant Product Lab in action, there is actually a small kernel of truth at the centre of this. It isn’t however the full picture.
Instant Product Lab is indeed an online based piece of software, and I will also say that it is incredibly easy to use. You simply have to type in a keyword (or words) of your choosing and the software will go about “creating” content. This is then put into an ebook form which you can roughly customise. For example, you can choose to have an affiliate link at the bottom and top of each page.
Have also built into Instant Product Lab the ability to create covers for your information products. These are sold as being high quality but none of the examples that I looked at were particularly inspiring. Instead, you can expect a stock image and a basic text overlay with the title of your information product.
At its core, this combination of software is what Instant Product Lab is all about. There are however other aspects to the product and service. There is a comprehensive video training course included which shows you everything that you need to know in order to create content. This includes some training on money making and list building so that you can get started. Finally, Instant Product Lab comes with “world class support”.
As well as this core offering, Instant Product Lab comes shipped with a number of different bonus products. These are massively varied however and range from things like a training webinar to a so called “mystery box”. This latter is itself a number of different products that Glynn Kosky and Rod Beckwith have put out before Instant Product Lab.
How does the product work?
There are two sides to how Instant Product Lab works. The first is in terms of how difficult it is to use as a piece of software. In this regard, I have to give full points to Glynn Kosky and Rod Beckwith. Using Instant Product Lab really is as quick and easy as is suggested. All you do is type in keywords relevant to your niche and it will curate content which is formed into an ebook. This leads me onto the second side of the software which is how it uses these keywords.
When you type in your keywords, Instant Product Lab curates content from online. The process by which it obtains this I am not certain of, but you end up with however many articles you have set the software to curate. This is then compiled into an ebook which is the “quality” information product which you are then able to offer. Unfortunately, this does create a large number of problems as I will explore below.
What is the initial investment?
There are two options for those who want to buy Instant Product Lab which are a “lite” option and a “pro” option. These are priced at $37.95 and $47.95 respectively. Of course these are both supposedly reduced prices with discounts claimed to be in excess of $100. I am not convinced by these “real” values however. The differences between the versions appears to be minimal however with the pro version mostly offering additional digital covers.
There is a 30 day money back guarantee in place with Instant Product Lab however as it is sold through JVZoo, you will have to deal with the vendors directly.
What is the rate of return?
The sales material suggests that using Instant Product Lab can help you to generate a substantial income and there is talk about $1,500 plus paydays. Given the quality of products that the software produces however, I don’t think that you would earn this kind of money through anything that you have created directly.
Conclusion
Instant Product Lab does, just about, do what it says it does. What I mean by this is that technically, I suppose that it can make creating information products easier. Whether or not there is any quality to the content is a very different question. It isn’t just a different question, it is without a doubt the most important question in my opinion.
The elephant in the room is how the content is curated and its relevance. I am of the opinion that simply slapping a bunch of articles from unrelated web sources together and calling it a product just doesn’t work. There are a lot of reasons for this starting with the fact that they will not read the same.
Different articles also cover different topics in different ways. What this means is that the content that you are putting out is frankly, going to be substandard. Substandard content simply means that people have no reason to trust you as an authority. In turn, this means that people are less likely to buy products from you.
The final issue that simply has to come up at some point is that Instant Product Lab could easily be accused of plagiarising content. This can create a situation if the original content creator decides to take exception to this. What all of this means is that you are creating sup par content, which isn’t your own, and doesn’t really have any value as a result of this.
With all of this in mind, I simply can’t see any value in Instant Product Lab. It isn’t necessarily that the software doesn’t do what it says (although there is definitely some blatant exaggeration about the abilities of it), but what you create just doesn’t hold any real value. As such, it isn’t really worth paying $50 for. For me, Instant Product Lab simply isn’t a must by product and personally, I feel is probably just better avoided.
