Lay Bet Winners is a new horse racing tipster service which is operated by an unnamed tipster. It claims to provide a consistent profit for subscribers.
Introduction to Lay Bet Winners
In this job I can comfortably say that I have reviewed over 1,000 products. There are clear trends and as I know I have said before now, lay betting has been laying low for some time (if you’ll excuse my little pun). Recently however, I have seen a definite upturn in the number of these and all of them take a similar marketing approach, namely presenting lay betting almost as something new.
For example, the unnamed tipster behind Lay Bet Winners headlines his sales material with the following:
It is almost as if you are being drawn into a new and secretive world of betting. That is definitely exciting, especially if you are relatively new to betting. And yet. This is not anything new, and in fact, there is something of a divide surrounding lay bets. Those that do turn a profit work hard and are not ashamed to say so.
With this in mind, let’s see whether the kind of blasé claims made about Lay Bet Winners are really applicable.
What Does Lay Bet Winners Offer?
There is quite a lot of information surrounding Lay Bet Winners, some of which is very contradictory and some of which I just find to be questionable, but I will get to this. In terms of what you are actually getting, this is a lay betting tipster service. Selections are supposedly issued on a daily basis which is sent our directly to subscribers via email.
The quality of these emails seems to be rather basic and that becomes a problem for numerous reasons which I will explore.
It is in the name, so it should come as no surprise to learn that Lay Bet Winners deals exclusively with lay bets. This generally means an account with a betting exchange (although as is pointed out in the sales material, you can find some bookies willing to accept “not to win” bets).
There are supposedly 3or 4 bets each day, however a look at the “proofing” for Lay Bet Winners shows that not one month has actually come close to this number really.
The staking plan that is advised is a straight forward level affair which is generally the case for lay betting. The unnamed tipster behind Lay Bet Winners says that proofed results are based off 1 point stakes and I would be inclined to follow this if I were betting.
The truth is that whilst the risk aspect isn’t really talked about with Lay Bet Winners, this is something that has to be carefully managed and level stakes is about the best way to handle this.
Given that Lay Bet Winners as a service is concerned with lay betting, it is not unreasonable to expect a high strike rate. If you believe the sales material, this is definitely there with the tipster behind the service claiming that for 2018, the average strike rate stands at 90.4%.
An incredibly high number. It is important to keep in mind however that whilst this is claimed and there are very basic monthly results, this figure is in no way backed up by real proofing.
How Does Lay Bet Winners Work?
According to the tipster behind Lay Bet Winners, his lay betting only actually makes up about 25% of his overall betting with the rest made up of backing horses. This is supposedly because lay betting produces consistent profits which allow a betting bank to be maintained whilst the higher risk (and presumably more profitable) bets are placed.
This is all well and good in theory however it is important to note that we aren’t ever actually told how these bets are found.
Instead, there is a fair old amount of marketing spiel. For example, signing up to Lay Bet Winners is compared to joining “the inner circle of professional punters that rip cold hard cash out of the bookie’s hands each and every day”.
This all sounds well and good (an important point that I want to come back to), however the truth is that the closest Lay Bet Winners comes to explaining a selection process is saying that he has been betting on horses for many years.
What is the Initial Investment?
There are two options if you want to sign up to Lay Bet Winners. The first of these is a monthly subscription. This is priced at £12 (plus VAT) which is auto renewing. Alternatively, you can sign up to Lay Bet Winners for the whole year. This comes at a price of £67 (plus VAT) for the entire year representing a quite substantial saving on the monthly costs.
It is worth noting that Lay Bet Winners is sold through Clickbank who do of course offer their 60 day money back guarantee. The tipster selling Lay Bet Winners has made notice of this however it isn’t particularly prominent.
What is the Rate of Return?
I find it rather interesting that at no point is the profit and loss for Lay Bet Winners detailed. There is a lot of talk about consistent profits which is great, but of the 397 bets placed, 38 of those would have lost. Had they all lost at odds of higher than 10.0, you would effectively have no profit as your liabilities would almost outstrip what you earned. Honestly though, the simple fact that this isn’t discussed anywhere is a real cause for concern for me.
Here are the claimed stats on their website:
Conclusion on Lay Bet Winners
I want to start by addressing the fact that from what I can see, Lay Bet Winners does appear to be a genuine product. This isn’t something that I get to say very often, especially from anything which is sold through Clickbank, so it is a huge positive. Unfortunately, I do believe that this is just one small aspect of Lay Bet Winners as an overall package and it is these other areas where honestly, I find that I have the most problems.
Addressing the main thing, I do not like the fact that you are not told how much you can reasonably expect to earn.
Whilst I can appreciate the fact that Lay Bet Winners is not particularly expensive, it is entirely possible that even with the results shown there could be a loss. The fact of the matter is that value for money can only be applied to something if it is able to do what it says. With no evidence that Lay Bet Winners is able to turn a profit, this is a big problem.
On the topic of profit and loss, I want to talk about why the lack of proofing is so important. Usually, it is a touch frustrating. It means that there is no way of gauging what to expect in the future. In the case of Lay Bet Winners however, it is necessary. Lay betting is ultimately won or lost on the back of your liabilities as you pay out based off odds agreed.
£10 at 11.00 means that you will lose £100. Given that we have no way of knowing what the losses incurred have been at or even what kind of average odds we will be working with, this is a big problem.
With all of this in mind, I am going to say that Lay Bet Winners definitely isn’t for me. I like a bit more certainty when buying into a product than is on offer here. However. Because there is a bit of a however here. At £12 per month, this may be worth a punt.
Just one thing to notice, if you go to their website, and then go to click off the page, you are then presented with a pop up that saves you £20 – I don’t like such tactics myself, as it devalues those who pay full price, but nonetheless, it is there as below:
There is a money back guarantee in place and if you are willing to take on the risk (which I believe to be quite high), then you may be rewarded if you really do win as often as is claimed and the stakes aren’t too high.
Just be careful that lay betting can be fraught with danger – as the liabilities are MUCH higher than direct betting, so any losses can easily wipe out the accumulated profits – should there be any.
