LeadLock is a new product from Frank Kern, Ryan Deiss and Gary Vaynerchuk that the creators say will allow you to build an email list without having obtrusive popups on your site.
What does the product offer?
Frank Kern, Ryan Deiss and Gary Vaynerchuk make the copy for LeadLock sound like you have stumbled onto something that is truly revolutionary, and whilst it isn’t quite that, there is a very solid product on offer here. LeadLock has been created to do away with the idea of optin forms and intrusive popups.
The software instead has a customisable “lock” that you can apply to documents where you can then put in a call to action for your customers. These range from asking for an email to having somebody share the content in order to carry on reading or even watch a video.
You can also add scripts and retargeting codes when somebody gets to your lock screen to continue selling to them once they’ve left your page. LeadLock can be applied to a variety of different documents which means that it can be used for almost any niche.
To help you to understand what is working, LeadLock also comes with a comprehensive analytics tool.
There is also bonus in the form of List Building Authority, a training guide that Frank Kern, Ryan Deiss and Gary Vaynerchuk say show you the exact blueprint that you should follow in order to drive traffic.
How does the product work?
The idea behind LeadLock is that instead of having somebody give up their email for your free content, you apply the software to your document and then ask for details once you have proven your value.
Frank Kern, Ryan Deiss and Gary Vaynerchuk say that this brings a degree of trust and investment from your potential customers as they have already part of your guide and know that they aren’t giving their details away for “nothing”.
What is the initial investment?
There are two options available at the time of writing for LeadLock. The first option is a personal license which allows you to run the software on just 12 campaigns. Alternatively, you can run LeadLock on as many platforms campaigns as you please using thd developers license.
These are priced at $24.95 and $29.95 respectively with both options coming with a 30 day money back guaranteed.
What is the rate of return?
Frank Kern, Ryan Deiss and Gary Vaynerchuk don’t really make any claims in terms of how much LeadLock can make you however. They having been said, they do say that gaining 10 subscribers per data would be lowballing it.
Conclusion
There is definitely a degree of hype to LeadLock and honestly, I can see why this would be.
The product appears to be well managed and maintained and I can definitely see how it would work. The fact is that people get disillusioned with the same methods of marketing and LeadLock can really help you to break the mould.
Whilst I will admit that LeadLock doesn’t do anything new and I have seen this kind of opt in form before now, the fact that it is a better option for your customer means that that should ultimately benefit your business.
