Live Betting Alerts is a new sports betting tipster service which is based entirely around football. Selections come courtesy of tipster James Walker.
Introduction to Live Betting Alerts
There are a lot of tipsters on the market that bring very different things. When one claims that they can show you “how to swipe £200/day from your bookie at any time of the day or night” however, that warrants a little bit of extra attention in my book. A cursory glance over the service suggests that this is going to be a guaranteed winner as well with plenty of “screenshots” which demonstrate some very decent results.
When something looks good on the surface though, I like to dig deep and have a look what lies beneath there because honestly, you can polish a turd. I’ve looked at more than enough services in my time to know this and my gut says that Live Betting Alerts may not be any different. So with my usual cynical approach to any service which scrimps on numbers, let’s have a look at what exactly you are signing up to.
What Does Live Betting Alerts Offer?
Live Betting Alerts is ultimately a tipster service, although it does take a bit of a different guise to the norm. This is not necessarily a bad thing. I have looked at far too many services which have lost money by simply doing the same things that everybody else does. First of all, I want to talk about what James Walker does have in common with most tipsters.
Selections are issued on a near daily basis (although they are referred to as alerts). Unlike most services however, these are sent out throughout the day which is down to the nature of Live Betting Alerts. You see, tips are sent out in real time.
Unlike most betting services that are based around finding bets before the off, James Walker says that Live Betting Alerts is live betting. What this generally means is betting whilst an event is ongoing. This comes with a whole host of problems that I will cover below. This also means that there is a lot of variance when it comes to a number of different aspects of Live Betting Alerts, including where to bet.
Not all bookies have all markets etc. so it seems like a safe bet to say that you will need an account with a betting exchange.
In terms of the staking plan for Live Betting Alerts… Well, there is mention of it. James Walker says the following:
“While Normal Backing And Laying Systems Bleed You Dry, LIVE BETTING ALERTS Staking Plan Sees You In The Fortunate Position Of Hitting That “Withdraw” Button Every Month.”
There is also a lot of discrepancies across the stakes that he places including £19 stakes on one bet and £5 on another. There are also much more random numbers such as £23.48 and incredibly high stakes like £70. Given the lack of detail on the staking plan I am somewhat sceptical of the legitimacy and effectiveness of Live Betting Alerts in this regard.
Sticking with the numbers side of things, I also want to cover the strike rate. James Walker goes to great lengths to suggest that Live Betting Alerts is low risk. For example, in 14 bets which were supposedly placed just 2 lost. Then 1 loss in 6 bets. 4 bets without a loss, and so on and so forth. The important thing to keep in mind however is that there is no prolonged proofing or evidence to back this up and as such, I take it with a very large pinch of salt.
How Does Live Betting Alerts Work?
We are told rather a lot about James Walker and his betting career but we are never really told anything else. There is however a very strong implication that he understands exactly what he is doing. For example, James Walker says “It took 2 years to come up with a recipe for betting success. My system was born out of sheer trial & error as well as hard work”. 
This sounds great on paper but it doesn’t tell us anything about the system itself. We are also told that Live Betting Alerts comes as a “complete package” with everything explained step by step. From what I have seen, I don’t believe that this is really the case with a lot of bits simply glossed over.
What is the Initial Investment?
There are two options if you want to sign up to Live Betting Alerts. The first of these is a 1 month membership which is priced at £19. Alternatively, you can sign up for 6 months at a cost of £59. Both of these are none recurring costs however which represents an interesting approach by James Walker. It is also worth noting that because Live Betting Alerts is ultimately sold through Clickbank, there is a full 60 day money back guarantee in place should you find that the service isn’t for you.
What is the Rate of Return?
To say that are a lot of different numbers thrown about across the sales material for Live Betting Alerts seems a little bit of an understatement, however the headliner is £200 per day and this is what I will be holding it to. I it is interesting to note still that examples within the screenshots which are provide as evidence show a much wider variety. This includes just shy of £850 in a single day, £546.61 over 2 days and also £379.25 over 3 days. I am not convinced by these numbers however as they appear to be based on erratic staking with very little paten that I can discern.
Conclusion to Live Betting Alerts
I feel like there is a lot to unpack with Live Betting Alerts and it is a little difficult to know where to start, however I am going to jump in with the logistics. James Walker claims that following his service is easy and well suited to anybody looking to make a second income but honestly, I don’t see how you could use Live Betting Alerts for this.
Whilst I can see the potential merit to receiving live betting alerts, this does require you to act quickly if you want to get the right bet placed and still get decent odds. If you are working 9-5, this just isn’t doable.
The next issue, which I would like to highlight is actually my most concerning, is the lack of structure to the staking plan. The same day can see losses of £70 on one bet, £57 on the next and £10 on another. This is a hell of a range and with no real insight into how James Walker makes his selections, you can be damned sure I wouldn’t be betting £70 on his advice, especially not when laid next to the other stakes.
Nothing that I have looked at adequately explains any of this and it concerns me that this is a tipster who perhaps doesn’t necessarily follow proper bank management.
All of this is enough to tell me that Live Betting Alerts simply isn’t worth investing in, however it is far from the final straw. The evidence is very lacking in my book. Sure, James Walker has provided a few screenshots, but there is no comprehensive proofing. I don’t know of one person involved in betting who has developed a system of 2 years that doesn’t have detailed records. There are also comments like the following:
“There is a big myth that bookmakers will ban you if you take too much money from them. This is not entirely true. It may be true for punters betting hundreds of thousands at a time, but not for any customer who takes consistently small amounts”.
I know a lot of bettors who have been shut down for taking £50 per day out for less than a month. This also suggests to me that there is a fundamental lack of understanding here.
It probably isn’t a surprise to anybody at this point to learn that I am not a fan of Live Betting Alerts. I don’t think that the service does nearly a good enough job of explaining how it is supposedly able to get the profits claimed. On top of this, the tipster running the service seems to lack understanding of the wider betting community and the unwritten rules that are in place.
With all of this in mind, I am not particularly inclined to give Live Betting Alerts any more of my time than I already have.
Hi I paid £37 for this been with them a week ” not a single horse placed , even though you are told to back each way if that’s is safer option for you , now I appreciate you can’t win all the time, but any one can pick a horse and eventually give a winner. Have emailed them to state I am very disappointed with the results after one week, with zero winner’s. Avoid total rubbish.