Lose 2 Win is a new to market lay betting tipster service which is operated by Mark Davis. He claims that his approach to betting will allow you to make a substantial income through horse racing.
Introduction to Lose 2 Win
Lay betting is an interesting thing. And I have explored it a lot in my time doing this, but I am going to dig into it once again. Because the most important thing to remember with lay betting, in my opinion, is that it is very easy to make it sound like it is easy. I mean, why try and pick one winner from 8, when you have to pick 1 loser. That inverts your chances of getting it right! But of course, as I know all too well from the huge number of failed lay betting services I’ve looked at, this isn’t always the case.
This brings me to today’s review of Lose 2 Win. A service that is sold around the idea that lay betting wins often, therefore, it should also prove profitable for you. And given the numbers that are thrown around, you could very easily get on board with this. I’ll talk about the numbers a little later on, but I will say that they add up very quickly indeed. So, Mark Davis puts a very attractive proposition forward with some quite clever marketing.
Honestly, if I were to take Lose 2 Win at face value, this would be an absolute bonafide winner. But there are a number of questions that I have about the long term ability of this, as well as broader questions about the seller. But these are all things I will cover over the course of this review. What I will say here and now is that Mark Davis may not quite be all that he seems to. So, let’s get straight into it.
What Does Lose 2 Win Offer?
As far as tipster services go, Lose 2 Win is pretty straight forward. There are some things that could be perceived as complications due to lay betting, but honestly, even there this isn’t complicated. This is something that really does count as a positive, and I can’t help but feel that Mark Davis needs as many of these as possible.
So, first things first, I want to talk about how Lose 2 Win is set up. Generally speaking, I think that it is fair to refer to this as a daily tipster service. Now, technically, Mark Davis does ay that there will be days when there are no lay bets, but from what I have seen you are a long way from dealing with a particularly selective approach to betting (a thread that I will be picking up a little later on).
As is the case for pretty much every modern tipster service, selections are sent out directly via email. These are issued on the morning of racing, potentially as late as midday. Now, because you are lay betting, that doesn’t necessarily make too much difference in the grand scheme of things. What I will say though is that for those who are looking to supplement income with a 9-5 might struggle to get bets placed on an exchange this late in the day.
Talking of exchanges, Lose 2 Win does of course require an account with a betting exchange. Interestingly to me, whilst Mark Davis does make mention of using an exchange (mentioning both Smarkets and Betfair), there is no real insight into which will work better with this method. This is interesting to me because there are differences between the two. Namely, less fees on Smarkets and more liquidity on Betfair.
Really, there just isn’t a whole lot of insight into how you should be using Lose 2 Win. It all effectively boils down to Mark Davis saying that you should lay his selections using a maximum liability, on an exchange, at odds lower than 6.0. Now to be fair, that is more than some services give you, but it is still a long way from what I think I would hope to see, if I’m honest.
Now, moving on to the bets themselves, there isn’t a lot that I haven’t already covered. Obviously, this is a lay betting service. It is also reasonably low volume. Mark Davis will advise anywhere from 1- 4 bets on days when there are selections available. This means that at most, you’re looking at around 28 bets. That is theoretically reasonable. Especially with the staking plan that is in place.
With all of that out of the way, I want to come on to the staking. This is an area that is actually genuinely kind of interesting. It is also something that I’m not quite certain how it works out. Effectively, Lose 2 Win uses a level staking plan. However, unlike some lay betting services, the level stakes are your maximum outlay. This approach means that we can supposedly get started with a bank of just 20 points. Not a huge amount at all.
What this all means is that the most you can lose on a single bet is just 1 point, countering a frequent problem with lay bets. This means calculating your stakes for each bet individually. It also creates a situation whereby you’re effectively limiting your income potential. As Mark Davis points out, at the max odds, there is a profit to be made of £10. And generally speaking, in a 2 week period, the average profit per bet was just £13. Again, it all sounds pretty impressive.
Especially when you factor in the strike rate. Here, Mark Davis claims that you will win between 80% and 90% of the time. That is a massive number given that the most you can lose is £50, right? Unfortunately, I’m not all that certain that these results are something that I have too much faith in. The fact is that the best case scenario here is that you’re using a very small data sample size. As such, those average numbers don’t count for a huge amount.
How Does Lose 2 Win Work?
There is a fair amount of Lose 2 Win that’s simply a bit questionable. But one of the areas where it becomes very apparent in my opinion is that there isn’t really much in the way of tangible information on what the selection process entails. There is some description, yes, but it is a very long way from anything that I would consider to be comprehensive.
In actual fact, let’s break this down and look at what Mark Davis has to say. He refers to himself as being “a little old school”, and that his notepads get filled each morning with notes about the runners in a race that he is looking at. Over the day, more notes are added, and then he begins “Circling criteria that starts to repeat itself”. With these seemingly having been repeating for as long as he can remember. It all sounds good, but it doesn’t actually tell you anything.
The other element of Lose 2 Win is a little bit more tangible than this, and it is based around the fact that laying horses is in some way superior to backing them. As I highlighted earlier though, it really isn’t quite as straight forward as this. Something that I don’t believe Mark Davis acknowledges, simply saying that lay betting has a higher strike rate and profits more often than not. In theory this is correct, however in my experience it is rarely this simple.
All of this is pretty concerning in my eyes as it very effectively highlights that, when it all boils down to it, Mark Davis simply adequately demonstrate an understanding of what he is tipping. Combine this with the incredibly limited evidence that is available and it doesn’t really paint the best picture of everything that is happening in the background of Lose 2 Win.
What is the Initial Investment?
If you want to sign up to Lose 2 Win, there are two different options available. These first of these is a “double up” package. For this amount, Mark Davis says that you will receive selections until you have doubled up your bank, or for a minimum of 6 weeks. Whichever happens first. This is priced at £30 plus VAT.
Alternatively, you can sign up for the “bank builder” package. This idea here is “that it allows you to double you bank, withdraw your stake so you’re betting with profit alone. It then allowed time for your bank to double up again and again!”. What this really means is that you get access to selections for 28 weeks (around 6 months). This is priced at £70 plus VAT per period.
Of note is the fact that both of these options are one time costs, each of which come with a full 30 day money back guarantee which is backed up by Clickbank. Something that, to credit Mark Davis, is at least mentioned in the sales material. It is however seemingly something of an afterthought and is hardly featured prominently.
What is the Rate of Return?
The profit potential for Lose 2 Win is quite an interesting thing. Because Mark Davis really goes out of his wat to make it all sound very modest. £448.51 every 14 days doesn’t sound like a huge amount. And to £50 stakes, it really isn’t. It would put you at around 19 points per month. A respectable amount, but something that I would definitely say is attainable.
The issue that I have here however is that it is based off a single 2 week period. Now, when you factor in that Mark Davis states that he has “been doing this for as long as I can remember”, you would certainly expect more evidence backing these numbers up than 2 weeks of bets. Or at least, I would. I really don’t see that as being a big ask at all.
Conclusion for Lose 2 Win
I feel like I’ve said this many times before about many other questionable tipster services, but Mark Davis does a fantastic job of making Lose 2 Win sound reasonable. And there are a few things that are key to all of this. First and foremost, I think there is the presentation of this “old school bettor” who is working in old school ways. To a certain type of person, that is undeniably an appealing thing.
Then there is the overall simplicity of how Lose 2 Win is supposed to work. It all just makes sense, right? There isn’t a lot of risk involved, of course it is easier to win when you’re picking a loser, and let’s not forget a strike rate that suggests that you will win on 8 out of 10 bets. Factor in profits that are actually believable, and you would easily be forgiven for buying into all this.
Unfortunately, I am forced to return to something that I find myself talking a lot about. Evidence. Because I just don’t really see that here. Sure, there might have been that 2 weeks of brilliant results. But all that really tells you, assuming that you unequivocally believe them, is that Mark Davis had a good 2 week betting run. Do you know how many other tipsters have a good 2 week run? Almost all of them, at some point or another.
And once again, I am forced to come back to that conspicuous lack of real insight into the selection process. Don’t get me wrong, reading the marketing for the first time, even I found myself being sucked in a little bit. Picturing a lovely older man at the breakfast table, filling his notepads. Probably in a cardigan of some sort. And then sitting down in his “comfy chair” to wrap things up. It’s a nice though, but that is all that it is.
But once more, what are we actually being told? What notes are being made? What, even, is Mark Davis looking for? There might be that talk of patterns and the “2 CRITERIA THAT SAW HORSES LOSE THEIR RACES”, but again, and I cannot stress this enough, this doesn’t really tell you anything.
So, what you have here is a tipster service that all boils down to taking the word of the one person who categorically profits from it, that it is good. Not really a great place to start. And backing up my suspicions that Lose 2 Win may not be all it seems is the vendor who is actually selling this product through Clickbank. They put out 6 different tipster services last year, a number of which were also lay betting based, and all coming from different “people” and using different approaches.
Probably not surprisingly to those who are familiar with this sort of thing, those services are no longer available and closed leaving some people caught quite short. It isn’t a coincidence that all of the subscription lengths are longer than Clickbank’s refund period. And realistically, it is hard to imagine that Lose 2 Win won’t go the same way.
Bringing all of this together, it shouldn’t come as a surprise at all to learn that I really wouldn’t recommend Lose 2 Win. It is a fantastic marketing effort, and I don’t doubt that it will, unfortunately, suck in some people. But there is absolutely nothing here that leads me to believe that there is any real betting system in place, or necessarily long term profits to be had.