Lucky 7even is a new to market horse racing tipster service which is operated by one Sean Flanagan. The service uses an interesting and somewhat unique staking plan that is supposedly massively profitable.
Introduction to Lucky 7even
I’m always open to new ideas when it comes to betting. I know it doesn’t always seem that way, but being cynical is generally a pretty good idea when it comes to reviewing betting products. Because honestly, if I wasn’t, I can tell you now that I’d have been taken to the cleaners a bloody long time ago. But circling back, I really am always keen to see something that is new, especially when it seems to have merit. And that is pretty much where we are with today’s review.
Fundamentally, I have seen products like Lucky 7even before. The core idea isn’t necessarily anything new, but what is these days? No, what makes it really quite interesting to me is that Sean Flanagan takes a very rigid approach. Normally, this is something that I’m a bit wary of, but on paper, the idea makes a lot of sense. I’ll go into more detail a little later on, but effectively, it boils down to the notion that you’re staking more or less depending on the likelihood of a bet coming in. Sounds nice and simple, right?
Well, whilst there is a lot to be said for this kind of approach, it doesn’t mean that it doesn’t come without some quite considerable risk as well. Something that I think is rather disappointingly skipped over a little bit by Sean Flanagan. On top of this, there are a few other considerations that need to be made when you look at Lucky 7even. Are they deal breakers? Not necessarily, but nor is this entirely straight forward. So, let’s get right into it.
What Does Lucky 7even Offer?
Whilst there are definitely some interesting things going on with Lucky 7even, at its core, this is quite a simple tipster service. And if I’m completely honest, that only helps add to the appeal here. The fact of the matter is that on the occasions where I do see something that takes a new approach, it is usually mired in overcomplication and convolution.
With that in mind, I want to start by talking about the management side of things. Really, about all that I think I can say here is that Lucky 7even is a daily horse racing tipster service. And from what I’ve seen so far, Sean Flanagan really is providing selections on the daily (although there is a suggestion that there may be no bet days, this doesn’t seem to be the case).
Whether or not this is a bad thing is debatable. In theory, he really could be finding solid bets day in day out. But it does also concern me that bets may be being advised for the sake of it. This isn’t something that I generally like to see anyway, but because of the nature of Lucky 7even, it applies doubly so.
As is typical for any modern tipster service, selections are sent out to subscribers directly via email. In the case of Sean Flanagan, he provides selections between 8am and 11am. One of the things that is welcome about this is that you are at least given some insight into what kinds of odds are available in these emails. Would I still be checking an odds comparison site? Definitely. But if you’re short on time this inclusion is welcome.
In terms of the bets themselves, this is where that rigidity starts to come in that I was talking about earlier, and it is also where you start to see the system behind Lucky 7even coming into play. This starts with the volume of bets. Every day, you will receive 3 different selections from Sean Flanagan.
What is quite interesting about these bets is that they will always cover a range of odds. One bet will be somewhere around the evens mark (1/1). The second selection should come in at somewhere around 2/1. The final bet is seen as the “longer shot” for the day, but even that will typically have odds of around 3/1.
All of these horses are to be backed as a straight win bet (subject to a very strict staking plan that I will be coming to shortly). They are also to be backed as a treble bet as well. And as you can probably imagine, this is ultimately key to making Lucky 7even a profitable service.
Now, let’s talk about those stakes. Because they are what really make Lucky 7even what it is as a service. Returning to those four bets, you are supposed to divide up a 7 point stake across them every day. 3 points on your 1/1 bracket bet, 2 points on your 2/1 bracket bet, 1 point on your 3/1 bracket bet, and 1 point on the treble as well.
In theory, all of that sounds like it’s pretty good. And I don’t doubt for a second that this is Sean Flanagan’s intention that it be that way, but the reality is quite concerning. You see, we are told that a 100 point betting bank is recommended, which means that you are staking 7% of that on each bet. That is actually quite a high number, and because of how the returns will work, it does leave your betting bank rather vulnerable in my opinion.
One of the reasons that I am particularly concerned about this is the fact that there isn’t actually any kind of indicator how often you can expect to win with Lucky 7even. Sean Flanagan provides a solitary piece of evidence which shows one of his “full days” coming in (all three bets and the treble) to demonstrate the potential. In my eyes, this suggests that that perhaps this isn’t really a frequent occurrence.
How Does Lucky 7even Work?
Looking at Lucky 7even, it is clear to me what the idea here is. And as I mentioned, whilst the execution is quite unique, the underlying principle is not. Those straight win bets are seemingly there to just keep your betting bank alive. Those smaller bets might not seem like much, but they should (in theory) provide a steady stream of some profit. But of course the real money maker is when a treble lands.
Of course, that is all well and good, but it doesn’t count for much if Sean Flanagan doesn’t have a decent selection process. And he says “I am very comfortable with making calculations and analysing statistical data, and I use many tools to aid my prediction, including speed figures, long term horse racing statistics, knowledge of individual horse and trainer preferences, track knowledge with additional info feeds from various contacts”.
That all sounds great in theory, as does his reference to “the magic which I can’t quite explain, which may be put down as intuition or more appropriately the benefit of years of experience”. Look, I’ll be honest, all of this provides some insight, but it also doesn’t actually tell you a whole lot. It is welcome, but it is also a little bit disconcertingly vague in my opinion.
Especially in light of the fact that there is no real evidence backing any of this up. The unfortunate fact of the matter is that proofing is entirely non-existent with Lucky 7even. You are very much taking Sean Flanagan’s word that he has some kind of deeper understanding and that… Well, it concerns me and frankly, doesn’t strike me as a very good idea.
What is the Initial Investment?
The first subscription option for Lucky 7even is to get your first 30 days for just £7 (plus VAT). One this has elapsed; you can expect to pay £19.95 (plus VAT) per month. As well as this, there is an option for a quarterly subscription which is priced at just £29.95 every 3 months (again, plus VAT).
If you are looking for a longer subscription than this, then Sean Flanagan offers a few options for Lucky 7even on an annual subscription at a cost of £59.95 (plus VAT). Finally, there is a lifetime license which Sean Flanagan offers. This allows you to sign up, for life, for a one time cost of £99 (again, plus VAT) however this is advertised as a limited time offer.
It is noteworthy that none of these options come with any money back guarantee or refund period. As such, you should be very willing to commit to Lucky 7even. Especially if you are signing up for those longer subscription lengths. With that said, you are told that you can cancel your subscription when you want.
What is the Rate of Return?
The income potential of Lucky 7even is an interesting thing. We are told that the service “Banks Over £1,746.03 Every Month”. Meanwhile, the example of the winning bet shows returns of £773 in a single day (which works out at 31.65 points profit). On top of this, there is a claim of “winning roughly £500 each and every day for yourself”, which is then backed up by a number of (rather questionable in my opinion) testimonials.
The problem with all of this is that there is absolutely no context for these winnings. Sure, you get that 31 points of profit, but what does that mean? There could have been losing bets either side that would have wiped that profit out. This kind of scenario is exactly why the lack of proofing for Lucky 7even is problematic.
Conclusion for Lucky 7even
It’s very easy to look at Lucky 7even and see what the appeal is. Those results are pretty darn profitable. And on top of this, it is very clear to me that the strategy, at least on paper, makes sense. And yet, despite all of that, I really find myself in the position of erring on the side of caution here. Mostly because there are just so many reasons to do so.
The thing is, I can fully appreciate the positives in what Sean Flanagan is doing here. I really can see how Lucky 7even makes a certain amount of sense on paper, but unfortunately, that is where the line ends in my opinion. It is all well and good presenting your service in a fashion that suggests smaller bets will keep you ticking over. But you have to actively demonstrate this, and that just doesn’t happen.
I mean, I don’t think something like a strike rate is a big ask. Or some basic proofing. Let’s not forget the small fact that we are shown in the testimonials that Sean Flanagan has been operating the service in at least some capacity since mid-October. Is it really so outlandish to expect that results have been kept for this period of time? And that if they have, they should be shared?
Here’s the thing. I can only think of two reasons why they wouldn’t be available. And the best case scenario out of these two reasons is that the results just aren’t very good. I’ll let that one sink in for a minute.
Then when you look at the fact that Sean Flanagan doesn’t actually talk about the selection process for Lucky 7even (somehow, I’m not quite convinced by listing a number of things that he considers), the fact that the sole example of a winning bet lacks any context, and just a general lack of information if I’m totally blunt. It doesn’t do a lot to inspire faith in a service that effectively has 2 weeks of losing bets in the tank.
For my money, I just don’t see Lucky 7even as being worth the risk that you take on. Even being completely objective, I struggle to see how you can justify a profit that at best has made 31 points of profit, all whilst risking 7 points a day. For some people, this might be worth a punt, but I am more prudent. If I am going to sink time and money into a betting system/service, I would much prefer to do so with something that is actually proven.
Because of that, I just can’t bring myself to recommend Lucky 7even. All I see though is a tipster service that honestly, is lacking very simple and basic information. And I see no reason for this to be the case, outside of questionable results. None of which is really a decent foundation for a tipster service.
For those who are more willing to take on a risk, there may be some appeal here. Especially if you can get that trial period for £7. At the very least, you can get a feel for the ebb and flow of things and whether or not Sean Flanagan’s tips are actually something workable for you.
