Lucky 7’s is a new to market horse racing tipster service that is being offered by Alan Lawson. He claims that his approach to betting has the potential to carry massive profits.
Introduction to Lucky 7’s
I’ve been around the block for a fair old time doing this now. Something that I have really come to understand is that some of the most impressive and profitable tipster services are ones that… well, they involve massive amounts of risk. The type of betting that I refer to as “jackpot betting” effectively means one thing. You aren’t trying to win often, but when you do win, it’s massive. Almost like landing a jackpot on a slot machine (hence the name). It isn’t for everybody, but by God it can be effective.
Where to find:
Original Link: https://lucky7s.co/special.html
This is quite important to ascertain because today, I am looking a tipster service that claims to be able to provide exactly that. Jackpot wins. But more importantly than that is the fact that they are supposedly quite consistent. If Alan Lawson can deliver on that with Lucky 7’s, he will have arguably solved one of the biggest problems that faces punters who like to take those big bets. Make no mistake about it, in theory, this is a very exciting service to be looking at. The operative word there, of course, being in theory.
The fact of the matter is that whilst Lucky 7’s seems like an undoubtedly really quite exciting service, there are some very substantial questions here. Whilst the premise seems good, there are massive gaps in terms of evidence, information, and insight. Furthermore, the marketing takes an oddly standoffish approach. It is almost like Alan Lawson is trying to push away a certain type of person. Of course, I am never one to be pushed away from investigating a service. Especially when I could be making a fortune from it. So, let’s get into it.
What Does Lucky 7’s Offer?
If I’m being really honest with myself about Lucky 7’s is that it has some interesting elements. There are some things that Alan Lawson is doing that, whilst not unique, are definitely not what you would see from most tipster services. By and large though, I don’t think that I’m being unreasonable in saying that this is a mostly straightforward service.
Here’s the thing though. Being straightforward doesn’t have to be a bad thing. In fact, I think that given the areas that Alan Lawson does perhaps invite risk, Lucky 7’s being simple elsewhere is actually a pretty strong positive. This is something that I think is woven into most of the service, but it starts with how it is managed.
As is the case with most modern tipster services, selections from Lucky 7’s are issued to subscribers directly via email. These typically land the morning of racing and are only available Monday through Friday. Interestingly, Alan Lawson doesn’t really talk about why this is. We are simply told that he doesn’t bet.
Unfortunately, there isn’t necessarily a huge amount of information that is provided with said emails. You get just enough to know what you are betting on and… well, that’s about it. All that we are really told is that Alan Lawson personally uses Betfair to track the bets that he advises through Lucky 7’s.
With that in mind, I would personally be using an odds comparison site. Something that in a roundabout way Alan Lawson recommends (saying “you can place your bets with any bookmaker online or on the high street. Shop around to get the best odds if you don’t mind using multiple bookies to place your bets”). This helps offset the fact that selections for Lucky 7’s are sent out quite late in the day too.
Now let’s talk about that interesting elementof Lucky 7’s. Dare I say a wholly unique element really. Which are the bets themselves. You see, in order for Alan Lawson’s approach to horse racing to work, you will be exclusively be backing sets of three horses as a treble. This allows for some big winners when they come in. Why trebles though? Well, that isn’t really explored.
Naturally, these can come together to produce some massive odds. Especially because the horses that Alan Lawson is selecting for Lucky 7’s are hardly likely winners. In fact, the service rather oddly seems to favour longer shots. For context, the shortest odds shown are 7/2. This is in line with what I’ve seen so far.
When you bundle those into a treble, you’re seeing bets that are effectively coming out as high as 1,949/1. Even the “smallest” winner had equivalent odds of 197/1. And of course, these could all be improved on if you were to shop around. Make no mistake about it, when Lucky 7’s wins, it wins big.
Something that is really quite peculiar in terms of Lucky 7’s is the staking plan. Effectively, it is a level affair. But for some reason, the premise of it is all ultimately tied to the name of the service. What I mean by this, is that Alan Lawson says that every bet should be backed to the sum of £7. A number that supposedly minimises the risk, although, I’m not sure how.
What it does mean is that it will all add up quite quickly. Alan Lawson says “If we work our rough average yearly stakes out (5 days betting x 52 weeks a year) that’s £1,820”. A number that he states as though you are guaranteed to make this back. But I’m not convinced at all. I would really want a full year of betting as a bank for Lucky 7’s, and even then, expect to potentially see it go.
You see, the strike rate for this is woeful. In part, this is what you’d expect given the type of bets you’re placing with Lucky 7’s. You’re averaging a win every month or so. With about 20 bets per month, the strike rate comes in at around 5%. I would expect to see numbers even smaller than this though.
How Does Lucky 7’s Work?
There are two different elements when you consider how Lucky 7’s works. One of these, is pretty much the focus of the sales material. The second… well, not so much really. Unfortunately, that second element that isn’t discussed is the one that is probably the more important one in my opinion. As such, the lack of insight and information Alan Lawson provides becomes a real cause for concern.
So, let’s start by looking at “the first way” that Lucky 7’s works. This boils down to the bets that are placed and the staking plan. The core idea behind backing the horses as a treble is that when you win, you win very big. By keeping your stakes lower (something that I think is very subjective in this context) and sticking to one bet per day, you minimise your potential risk. It makes sense on paper.
Taken at face value, that all sounds pretty good. Unfortunately, we also have to discuss the much more important thing. That is how Alan Lawson is actually finding 3 horses a day. I cannot overstate the important of there being a decent selection process in place for Lucky 7’s. It is all well and good saying that you are minimising risk and maximising profits. But if you don’t actually know how to pick horses that win, it is entirely academic.
Frustratingly, there is no real explanation or insight into what this selection process entails. This is really quite concerning to me. Especially when you also factor in that Lucky 7’s isn’t exactly strewn with evidence and proofing backing up the claims that are made. In actual fact, all of this is ultimately quite conspicuous in its absence. Something that doesn’t seem necessary as there is seemingly some records kept, so why not simply share them?
What is the Initial Investment?
There are actually two different options available if you want to subscribe to Lucky 7’s. The first of these is a 3 month plan. This is priced at £45 (plus VAT) and gives you full access to selections for… well, the next 3 months. Alternatively, you can sign up for access to for the rest of 2022. This is priced at a rather hefty one time cost of £80 (again, plus VAT).
Now, payment for both of these options is handled directly via Clickbank. This means that there is a full 30 day money back guarantee in place and you shouldn’t have trouble claiming this if needed. To his credit Alan Lawson does at least mention this in the sales material for Lucky 7’s.
What is the Rate of Return?
According to Alan Lawson, since January 1st, he has encountered just 5 winners. But every single one of these has been absolutely massive. These include a £2,992.50 winner in January, followed up by another winner in the same month of £1,386. A £13,650 winner in February, a £3,412.50 winner in March, and a £3,890.25 winner in April round these claims off. Lucky 7’s seemingly does very well.
All of this culminates in a profit of £24,736.25 in less than 4 months. For context, this puts Lucky 7’s at a points profit of 3,533.75. That is the kind of profit most tipsters would love to see over 10 years. Of course, winning bets with Alan Lawson’s approach are always going to be outliers. They are the exception, not the norm. As such, your milage will definitely differ drastically, and likely for the worse.
Conclusion for Lucky 7’s
There is so much about Lucky 7’s that, frankly, just baffles me. I can’t get my head around… well, much of any of it, if I’m really honest. In no small part, this is down to the decisions that Alan Lawson makes (and I will be coming to those, believe me). But more importantly is the complete lack of explanation as to why any of it is the way that it is.
Firstly, why exactly are you betting on trebles with Lucky 7’s? These were relatively risky horses in the first place. Sure, they pay out big time if they land, but why increase the risk? Why not leverage a patent bet to produce more consistent wins? Very little of it really makes sense. I am not claiming to know everything about horse racing, but this is a real head scratcher.
Then there are the stakes. Now, I do have some idea of why Alan Lawson has settle on £7 bets. Mostly it is because it just makes Lucky 7’s sound better. Everybody knows that 7 is a lucky number, and by having 7 in the name, the service may garner more traffic. The problem is, if I am right all of that is ultimately to the detriment of the service.
Whilst level stakes can be a positive thing, simply leveraging them for the sake of boosting your profits and selling a service reeks of naivety. It certainly isn’t the kind of thing that I would expect to see from a genuine tipster service. And that starts to cast some doubts on what Lucky 7’s really is.
Then there are more pressing issues like the lack of a selection process. It might not sound difficult picking out 3 horses a day, but for Lucky 7’s to work, Alan Lawson has to be picking out very specific horses. Firstly, there is that focus on longer odds. Then they actually have to have a half decent chance of winning. That sort of thing isn’t easy.
As such, simply telling me that you have been doing this for a year and are now smashing it out of the park, and that your service is worth following… well, that doesn’t quite cut it for me. It isn’t even like I see Lucky 7’s as being particularly cheap either. On the surface of it all, sure. £15 a month isn’t bad. But you are paying all that upfront. A considerable outlay.
When you start to really scrutinise Lucky 7’s, it simply doesn’t hold up. It’s something that is incredibly problematic in my mind. The thing is, you aren’t looking at a reasonable premise that is simply missing some information. What Alan Lawson is doing and claiming is incredibly outlandish and missing… well, pretty much everything.
It probably won’t come as a surprise to learn that I wouldn’t look to recommend this. I’m not entirely convinced that this is a service that is entirely above board and genuine. But even if it was, you are buying into something that has very little chance of happening. All without explanation, just because you might strike gold. That to me doesn’t seem like the smartest investment.
