Lucky Lucy is a brand new horse racing tipster service which is operated by the eponymous “Lucky” Lucy Keen. Supposedly, she has been able to generate a not inconsiderable profit through horse racing betting.
Introduction to Lucky Lucy
One of the things that is always mildly interesting to me is the fact almost all tipster services are seemingly operated by men. I am not about to ignite a row on this, but it is an anomaly that is hard to ignore.
In the time I have been reviewing I have looked at just 1 or 2 tipster services which have been operated by women and unfortunately, they have turned out to be massively questionable and seemingly little more than a marketing gimmick by unscrupulous marketers.
Here is the headline:
“Girl Makes £50,000 From Betting On The Horses And Buys £485 Handbag!”
Why am I raising all of this? Because Lucky Lucy is the newest tipster service to hit the market with a female tipster in place and honestly, I would love nothing more than to see this work out. I genuinely hope that Lucy Keen is the real deal and that Lucky Lucy could pave the way for more female tipsters. Unfortunately, I am not convinced that this will be the case.
What Does Lucky Lucy Offer?
In terms of what you actually get from Lucky Lucy, the service is a relatively straight forward affair. Lucy Keen says that she will typically send selections out on a near daily basis (stating that some days she needs to get her “nails and har done”).
Selections are typically sent out to Lucky Lucy subscribers on the morning of a race. There are however occasional bits of advice which are sent throughout the day. This means that if you really want to maximise what you get from Lucy Keen, you do have to have a degree of availability.
Moving on to the bets themselves, there are a combination of win bets and lay bets that are advised. It should go without saying that this means an account with a betting exchange will be required.
Rather interestingly however, Lucy Keen makes no mention of this with Lucky Lucy and even talks about laying through bookies (this is a service that very few bookies offer, and even those that do are quite heavily restricted).
For me, this leaves two main things to talk about. First things first, there is the small detail of a staking plan for Lucky Lucy.
More specifically, the rather frustrating lack of one from Lucy Keen. She talks about betting numbers ranging from £5 to £20 on a given bet which strongly implies that there should be a level staking plan in place (Which is what I would recommend, based off a 100 point betting bank).
Truthfully though, this is one element of Lucky Lucy that is somewhat disappointing.
Finally, I want to talk about the lack of a claimed strike rate. I have already touched on the fact that we aren’t given masses of detail when it comes to the operational side of Lucky Lucy.
This is compounded by any lack of proofing or evidence, and what this says for the service as whole. Lucy Keen claims that she wins pretty often with her bets. There is reference to a winning streak of 20 lay bets on the trot as well as a general insinuation that Lucky Lucy doesn’t lose too often.
How Does Lucky Lucy Work?
In terms of how Lucky Lucy works, it is a rather interesting situation. This is because Lucy Keen manages to tell us plenty about her claimed credentials and why we should supposedly believe her sales pitch.
For example, Lucy Keen says that she works as a work rider as well as holding down a part time job at the spa on the Lingfield Park Resort. Supposedly, after being grilled by a boyfriend at the time about the horses she rode and what she overheard at the spa, she realised the value of the information.
From here, she began betting on horses, calling in additional information from other work riders at other stables etc. Essentially, the core reason we should supposedly buy into Lucky Lucy is insider information.
This is argued for a lot with the sales material for Lucky Lucy referring to details on which horses are running well in training, unspecified things that a work rider should be looking out for as part of their job.
This goes on, however on the other hand, we are also told that there are multiple strategies in place. These are what really interest me about Lucky Lucy however they are not discussed at all.
What is the Initial Investment?
There are two different options available if you want to subscribe to Lucky Lucy. The first of these provides you with access until the end of January 2019 and is priced at £25.
This appears to be a one time cost with no mention of a subscription. Alternatively, you can sign up to Lucky Lucy until June 2019 for a one time cost of £91.25. It is interesting to note that Lucy Keen is selling the service through Clickbank and as such, there is a full 60 day money back guarantee in place, however this isn’t mentioned in the sales material for Lucky Lucy.
What is the Rate of Return?
Lucy Keen claims that over the last 2 years she has been able to make over £50,000 from betting on horses. The clear implication here is that Lucky Lucy will guide you to a similar profit of around £25,000 per year. Using the stakes that are discussed, this would mean anywhere from 1,000 to 4,000 points of profit per year.
This number seems entirely unfeasible to me, and when you factor in that Lucky Lucy comes with no proofing at all, it only serves to highlight how questionable the marketing here is.
Conclusion to Lucky Lucy
As is so often the case with this kind of product, if you don’t look too hard at Lucky Lucy, then it looks like something that is worth some serious consideration. The fact of the matter is that everything seems like it could be above board. It probably goes without saying that this seems to have more to do with a clever marketer than any genuine representation of the service.
I accept that this is a pretty bold claim to make, however there are a number of different things that lead me to this conclusion.
First of all, there is the fact that despite every single one of Lucy Keen’s claims of her experience, involvement, and time spent successfully betting, there is no evidence provided whatsoever. As mentioned, Lucky Lucy comes with no proofing and this only compounds how evident it is that basic things I would expect from a tipster service are missing here.
When you start to take a look at the results as well, I can’t help but feel that it compounds the problems above, namely that Lucky Lucy seems to have been sloppily put together.
As mentioned, making £50,000 over 2 years doesn’t sound inconceivable, but as demonstrated, when you calculate the points profits they are simply ridiculous.
All of this is more than enough for me to say that that despite Lucy Keen’s efforts to convince us that Lucky Lucy is all above board, I am not sold. The whole thing has an air of lazy marketing rather than anything proper, a suspicion that is not without some merit.
Personally, I believe that there are much better options for investing your money. As such, I don’t think that this is a service that I would recommend.