Mad About Footie is a new to market sports betting tipster service which is being offered by Liam Brunt. He claims that his approach to football betting will allow you to produce a decent profit by avoiding low odds.
Introduction to Mad About Footie
If there is one thing that we can all collectively agree on, it’s that odds in football betting are, by and large, a bit naff. If you want to back a team to win, and it’s a game where you aren’t taking on too much risk, you can expect to see returns as low as 10p on the pound. That’s just a bit naff, and it also means that when upsets happen, your bank takes a real hit.
Liam Brunt claims that he has been able to overcome this shortfall in football betting though. In fact, he claims that his service, Mad About Footie, is all about identifying odds that will allow you to make a decent return. Well, you can colour me intrigued by that kind of statement and make no mistake.
Couple this up with the fact that he also claims to have made some very impressive returns on previous seasons, and you have a tipster service that looks like it could be a genuine winner. The operative words here though are “could be”. There are also a number of elements to Mad About Footie that are actually quite concerning, so, let’s jump in and see whether this is the real deal or not.
What Does Mad About Footie Offer?
So, Liam Brunt makes an interesting and appealing sounding sales pitch, and I will talk about this a lot throughout this review (mostly because it is about all of the information that you are given about what Mad About Footie entails). But I want to start off by talking about what exactly you are getting into here.
By and large, this is a very typical example of a football based tipster service. Liam Brunt issues his selections for the weekend directly to subscribers via email. These contain very minimal information and we are told that if you are following Mad About Footie, then you should just head over to your bookie and place the bets.
Realistically, Oddschecker will serve you well here, as will accounts with multiple bookmakers. I say this because Liam Brunt is clearly not really intent in trying to ensure that you get the most out of the service, so much as what is convenient for him.
This point is highlighted by the restrictions that surround Mad About Footie. I don’t refer here to the fact that the service deals exclusively with the Premier League and Championship football. We are actually told that there is good reason for this, and I will pick this up a little later.
Instead, I am talking about the way that Liam Brunt restricts his bets to just Saturday and Sunday. Selections are issued in the morning on Saturday, with a follow up email notifying you of selections for Sunday. Whilst that covers a majority of games played, it also means that Mad About Footie is potentially missing out on value on the weekday games.
This seems like an odd approach to me and honestly, really goes a long way towards highlighting those concerns that I have surrounding Mad About Footie. I simply see no reason why Liam Brunt would discount Friday and midweek games, especially as they become more common place as the season goes on.
Moving on from this, I want to talk about the bets themselves. Now, Liam Brunt covers a number of different markets and this is apparently key to how Mad About Footie works. As such, you can expect a wide variety of bet types when you receive selections. This includes things like over/under markets, singles, half time predictors, and accumulators made up of various of these markets.
Now, not too surprisingly, given the restrictions that Liam Brunt seems to self impose, Mad About Footie is not a particularly high volume tipster service. Sure, you’ll see enough bets to keep you busy over the weekend, but everything averages out around 3-5 bets per day.
That is not a lot, and that isn’t necessarily a bad thing I suppose. I can’t help but wonder how many good bets are missed because of the fact that Liam Brunt seems to be fixated on that Saturday/Sunday approach to betting.
One of the interesting topics to be discussed here is the odds that you are backing games at. We are told that Mad About Footie is explicitly built around the idea of only ever backing bets that have odds of higher than 2.0. Liam Brunt says that this way, as long as there is a strike rate that is higher than 50%, the service will remain profitable. This is a point I will pick up very shortly.
In terms of a staking plan, it is recommended that you back all bets to level stakes. Or at least, I think that’s what Liam Brunt is trying to say. The truth of the matter is that there isn’t a whole lot to Mad About Footie that is “explicit” in what you should be doing.
None the less, Liam Brunt says that historically, he has backed his bets to £10 stakes and that this year, he is upping that number to £25 stakes. So, it doesn’t seem unreasonable to extrapolate that this means that you should be backing bets to 1 point per bet.
Finally, I want to talk about the strike rate for Mad About Footie and that is, as mentioned, a very pertinent point indeed when looking at the service. Liam Brunt claims that in 3 weeks, he has attained a strike rate of 61%. We are told this as though this is the kind of number that we can expect to see for the future as well.
The problem that I really have with this is that despite these claims, there is no real proofing for Mad About Footie. Just a list of a few bets that have supposedly won (that has also conveniently, not been updated). Furthermore, there is no mention of average strike rates for previous years, despite the fact that Liam Brunt mentions explicitly that he has been doing this since the 2015/16 season.
How Does Mad About Footie Work?
In terms of how Mad About Footie works, honestly, I feel like I have already covered a lot of the information. None the less, it is definitely worth a recap. At the core of everything is the idea that because Liam Brunt is backing bets at longer odds, then there is better value. As a result of this, he claims that football betting can now be profitable. Especially factoring in that idea of a strike rate.
Interestingly, we are told very little about what the selection process for the service actually entails. This is a massive source of disappointment to me as I strongly believe that you should have some idea of what it actually is that you are getting yourself into. In the case of Mad About Footie, that simply isn’t possible.
About the closest that we ever come to any insight is a vague reference that could easily be thrown away. Liam Brunt says that over the last 5 or 6 years, both the Premier League and the Championship have “generated patterns of performance” that are combined with “current form and game analysis” used as well.
This does a great job of not actually telling us anything about what kind of thing you are getting into with Mad About Footie. This fact is only compounded by the very distinctive lack of proofing that comes with the service.
What is the Initial Investment?
There are two options that are available for Mad About Footie, both of which are suspiciously cheap, if I’m frank. The first option is a £19 (plus VAT) one time payment which will get you access to selections up until the 31st of December.
Alternatively, you can pay an extra £10 and get the full 2019/2020 Premier League and Championship season for a one time cost of £29 (again, plus VAT). We are told however that these offers are for a limited run with only the first 100 customers getting access. I am not convinced that this is in any way genuine though.
It is worth noting that Liam Brunt does offer a full 60 day money back guarantee on Mad About Footie. This offering is backed up by Clickbank who handle the payment side of the service.
What is the Rate of Return?
According to Liam Brunt, last year he was able to make a profit of 423.79 points using the same methods that he employs with Mad About Footie. On the surface of things, that looks like a very respectable and believable number. As is his claim that even on his worst year (2015/16), he was still able to break the 300 point barrier.
Moving on to this year, and we are told that within 3 weeks, we are 86.99 points up if you include the accumulators. Once again, I want to highlight that there is no real evidence to back this claim up, just that list of bets mentioned before.
This is pertinent as 87 points in 3 weeks is a suspiciously high figure. As such, I would expect to see some proofing for this if I’m being honest.
Conclusion for Mad About Footie
Mad About Footie appears to be one of those tipster services that I see, rather unfortunately, far too often. They make a lot of bold claims. They use a lot of circular logic to make their services seem viable. They provide just enough in the way of evidence to double down on selling you that viability.
And then, at least in my experience, they inevitably flop. They start to lose money, and those bets that seemed so enticing when you saw them listed on the website seem like a distant dream. But they are just enough to keep you on tenterhooks. When a win comes in, the tipster behind the service will parrot about a big winner and being back on track.
The services end up being mismanaged with fewer selections made available, if they are sent at all. The customer service drops off and you can’t get in touch with anybody. It is a pattern that I have seen myself, as well as being reported by a number of my readers here for other services.
Now, I will also say that I could be wrong. Mad About Footie could actually smash it out of the park. 423.79 points is just within the realm of possibility, right? Especially if you think about Liam Brunt already finding 87 points of profit in those first three weeks. On the subject of which, they really do look enticing, what with the high strike rate and decent odds. Right?
The problem that I have with all of this is a distinctive lack of evidence. If Mad About Footie were a genuine tipster service, there would be proofing going back to that 2015/16 season. After all, any tipster worth their salt keeps detailed records, if only to look back at to try and identify any potential trends.
Liam Brunt talks about how he likes to find better value markets where there are longer odds, which I will admit, sounds perfectly reasonable. As does the idea of getting odds higher than 2.0 so that a 50% strike rate will guarantee returns. But how qualified is he to actually find bets that fit the criteria of winning often enough, and at decent odds?
There is that vague reference to a “pattern of performance”, but I really don’t buy into that in the slightest. The fact of the matter is this. When I look at Mad About Footie, I don’t see a genuine tipster trying to sell their winning bets, I see an internet marketer looking to make a quick and easy buck. And this brings me to the point that really nails this home.
The vendor who is selling Mad About Footie is a name that is well known to me for putting out tipster services that really fit this profile. As such, whilst at a glance, this may look like a bargain (because God knows, although I haven’t touched on the fact, it costs next to nothing), I don’t believe that it is.
I have always said not paying a lot of money for a bad product, is still buying a bad product. There is only value to be had if it makes you a profit. Bluntly, I don’t believe that Liam Brunt is capable of achieving this and so, not surprisingly, I really cannot recommend Mad About Footie at all.