Magnet Marketing System is a training course on marketing developed by Dan Kennedy.
What does the product offer?
Magnet Marketing System comes over 12 audio CDs as well as providing transcripts of said CDs. Dan Kennedy says that his course will teach users how to generate new leads and sales using his marketing techniques. There are also 3 bonuses provided in the form of a 4 CD set featuring more of Dan Kennedy’s work and techniques, there is a special “Holiday Promotions” CD and a copy of “The Ultimate Success Secrets” book.
How does the product work?
Dan Kennedy makes a number of references to an emerging “new economy” and it seems that his marketing techniques factor this in. In terms of techniques, Magnet Marketing System seems to be built on Dan Kennedy’s “Marketing Triangle” which comprises the right message, the right markets and the right media. He says that by using the correct process Magnet Marketing System can help you gain customers, gain a competitive edge and increase your income in any economy.
What is the initial investment?
Magnet Marketing System is available for $99 for a 30 day trial period. After this has elapsed you will then have two further payments of $99 to make. Alternatively you can make a one off payment of $279. Dan Kennedy also offers an unprecedented 365 day money back guarantee.
What is the rate of return?
Because of the nature of Magnet Marketing System it’s difficult to calculate returns on investment. Most of the examples that Dan Kennedy as provided have allegedly made over $1 million and Dan Kennedy also markets himself as the “Millionaire Maker”. That having been said these are likely to be exceptional examples and these results should not be considered normal.
Although Dan Kennedy seems rather bullish in his sales pitch, research appears to show that he is in fact very capable. There are a number of testimonials across the web for his various products which instills a sense of confidence. This combined with his 365 day money back guarantee suggests somebody who is supremely confident in the product they are marketing and this confidence is rather infectious. I think that Magnet Marketing System seems a tad highly priced compared to some of its rivals, but given Dan Kennedy’s track record this can very easily be overlooked.