Pixal is a new product from Richard Fairbairn that the creator claim will generate huge numbers of sales for users by using customised banner ads.
What does the product offer?
The headline for Pixal makes one huge claim and that is that users can get 300% more clicks to their website, instantly, something that it is allegedly able to do through HTML5 banners (I will come to this later). As a product, Pixal is a piece of online software that allows users to create their own banner ads which can then be used on your website.
These banner ads can be utilised in a number of different ways, namely down to the flexibility of Pixal as a piece of software. The banners that you create can be fully animated in a number of ways, all handled through Pixal’s drag and drop interface (including 250,000 graphics, images and fonts).
As well as being able to create animated and better looking banner ads, Pixal also comes with the ability to pinpoint where a user is and generate location based ads as well. As well as the core product, Pixal also comes with a number of related bonuses including a reseller license.
How does the product work?
Key to the appeal of Pixal is the claim by Richard Fairbairn that by having an HTML5 banner on your website, people are more likely to engage with it. This is because (he claims) people are more likely to interact with a banner that grabs their attention, something that the movement of animation is designed to do.
By taking advantage of this, you can expect to increase your sales and conversion.
What is the initial investment?
At the time of writing, Pixal is being sold for a one time cost of $67 however this is claimed to be a hugely limited time offer with the real value claimed to be $37 per month. There is a full 30 day money back guarantee in place however as Pixal is sold through JVZoo you have to claim this directly from the vendor.
What is the rate of return?
As I’ve touched upon, the main selling point of Pixal is that you can expect to improve your sales by 300%. Quite how this would translate into a dollar value isn’t something that is explored and would ultimately depend on your business.
Conclusion
The problem that I see with Pixal is that it makes the assumption that banner ads are dead, all whilst trying to sell you banner ads. The fact is that a lot of people are now so used to seing things “jumping off the page” at them that it is tuned out anyway.
That having been said, there are also a lot of examples of things like Pixal working. Really, Pixal feels like a bit of a gimmick. HTML5 is here and we can make something flashy out of it and sell it to marketers.
There is very little evidence that backs up the claim that Pixal works, and all of this comes together to make something that at $67, I don’t see being a worthwhile endeavour.
