Place Doubles is a new to market horse racing tipster service which is operated by one Harry Lent. He claims to be able to turn a substantial daily profit through horse racing betting.
Introduction to Place Doubles
“Still making pennies backing the “favourite”?” Harry Lent asks us in the first headline for Place Doubles. Well if so, be prepared for that to change because according to the sales material, Harry Lent makes over £300 per day by picking the right ones.
This isn’t the first time I’ve heard this kind of claim, funnily enough. Nor is it in fact the first time that I have seen a tipster service which is based around the idea of betting on favourites, but as accumulators in order to seemingly increase the value.
In fact, I recognised the claim made about Place Doubles so well that I Had to go back and make sure that I hadn’t already looked at this service. As it happens, I apparently haven’t, and so, I am keen to see whether or not Place Doubles can really deliver on the claims made.
What Does Place Doubles Offer?
Place Doubles is not a particularly complicated tipster service in terms of the logistics of the service. Harry Lent refers to the service as being daily, although there are days when you won’t receive selections.
On those days, Place Doubles subscribers can supposedly expect an email. In terms of the days when bets are available, these are sent out directly via email (As you would expect), and are typically available from 9am on the day of racing. Some days, Harry Lent claims that Place Doubles’s tips will be sent out as early as the night before.
In terms of the bets, it is pretty clearly advertised in the name in my opinion. Place Doubles concerns itself exclusively with place bets and smaller accumulators.
Whilst you will predominantly be betting on doubles, Harry Lent is quite open about the fact that Place Doubles subscribers may be recommended accumulators going all the way up to a four fold. According to Harry Lent, there shouldn’t be more than 4 bets per day which means that Place Doubles is a pretty low volume affair.
The staking plan for Place Doubles is an interesting thing to discuss. We are told several times that you can simply start with minimal stakes, however it is recommended that you have a minimum betting bank of 50 points. Every two weeks, Harry Lent sends out a profit and loss analysis to subscribers. From here, you can make a decision whether or not you want to increase your stakes or withdraw the profits.
Finally, I want to talk about the strike rate. Harry Lent claims that the strike rate for Place Doubles stands at 66% and 7 bets in 10 winning. This seems like some awfully convenient rounding up on the behalf of Harry Lent.
On top of this, I want to mention the fat that we aren’t actually provided any evidence for these results except for one or two screenshots of supposed winning bets. I am not convinced by these however and given the fact that there is no proofing provided for Place Doubles, I am rather cynical of these claims.
How Does Place Doubles Work?
Harry Lent says that there is a misconception to the average punter that the horse with the shortest odds are the favourite. This is however a “terrible strategy” and is the reason that the term “favourites” comes with such a stigma. Naturally, Place Doubles is able to break this approach and identify where the “real” favourites are. He cites, for example, the idea that you have to know that a horse is able to handle the track conditions whether to understand whether or not a horse is a genuine favourite.
Supposedly, Harry Lent is able to “isolate the vast majority of the “false favourites” in certain races automatically reducing the number of losing bets”. From here, he says that further analysis allows him to select the ones with the most value from what is left. Rather unfortunately, there is no description of what this analysis behind the scenes of Place Doubles entails. As such, I am rather inclined to treat this with a fair degree of cynicism.
What is the Initial Investment?
There is only one option or those who wish to subscribe to Place Doubles. Harry Lent is offering 6 months of access to his selections for a one time payment of £39.95. This is supposedly limited to just 40 places (which I don’t believe) and I find it interesting to note that there is no talk about what kind of prices you can expect to pay once that 6 months has elapsed.
It is worth noting that because Place Doubles is sold through Clickbank, there is a full 60 day money back guarantee in place. Whilst Harry Lent does mention this fact, it is only once and somewhat in passing.
What is the Rate of Return?
The headlining number for Place Doubles is that you can expect to make £316.68 per day from £25 bets on doubles. This means that the theoretical profit looks like this.
Approximately 6 points of profit per day. Spread this over 30 days and you are looking at 180 points per month. Even if Place Doubles only delivers on half of this, it would be one hell of a win. Rather frustratingly, there is no proofing provided however that provides context for what the results would be realistically. I would be very surprised if more than 30 points per month is actually attainable though.
Conclusion on Place Doubles
There are a list of things that supposedly baffle Harry Lent. These include Women and social media. Clearly he is either stuck in an age where such things are seen as mysterious, or (and I think this is more likely), he is trying to appeal to people who are of an age where such things are seen as mysterious.
The fact of the matter is that there is a lot about Place Doubles that I consider to be somewhat predatory. Most of it is undoubtedly based around the rather clever way that Harry Lent has of making things sound reasonable.
The horses which the bookies deems as favourites are false favourites. In fact, only about 4 out of 10 of them win. There is a little bit of opinion in there which is easily combined with a clear fact. Harry Lent does this quite a lot in my opinion. Consider that what Harry Lent is saying is that he is able to identify the “real favourite” of a race.
Again, this is possible. Form reading, looking at ratings, analysing previous performances. There are some horses that are, simply put, better suited to winning than others.
But how does Harry Lent find these overlooked horses? The unfortunate truth of the matter is that we aren’t told. Anything, really. As is the case with so much of Place Doubles, there is a lot of talk about what is and isn’t good with very little to really back the claims up. This lack of evidence is ultimately disconcerting to me. I don’t take to blind belief in blanket statements and that is almost exactly what Place Doubles does.
All of this is more than enough reason for me to not buy into Place Doubles, but I do think that there are other reasons that should be mentioned. One of the main things for me (that is admittedly, a long way from being “in the open”), is that Place Doubles is being sold by a vendor who released a few different tipster services a long time ago. The fact that they are no longer available speaks volumes in my book.
With all of this in mind, I simply wouldn’t recommend Place Doubles. There simply isn’t any real evidence that the service is capable of producing results and that is a problem. Combine this with the history of the vendor and you have something that no matter how inexpensive it may be, just doesn’t deliver enough to warrant a vote of confidence.