Raceonomics Review

Raceonomics is a new to market horse racing tipster service which is being offered by Ian Sutton and Rob Morris. They claim that their service has generated some very substantial historical profits which you can now get in on.

Introduction to Raceonomics

I want to start by asking a question that honestly, doesn’t seem like it makes a whole lot of sense. What exactly do you look for when you are looking for a betting system or tipster service that can make you money? It’s got to be just how much money it can make you, surely? We’re all here looking for a profit… Right?

Perhaps because of the nature of what I do, I am less inclined to put too much stock into how much money a given tipster service can supposedly make for me. Because honestly, I have seen tipsters from professional and well established organisations to complete Charlatan’s make claims of big profits. I can’t tell you how many of them don’t deliver. But it is most.

None the less, I also like to be thorough. And it would be prudent of me to ignore the likes of Ian Sutton and Rob Morris when they claim that their tipster service, Raceonomics, has made them and their members in excess of seven figures so far this year. Those are massive numbers and if I missed the chance to recommend something that would genuinely make you tens of thousands of pounds, well, I’d have let you down. Is Raceonomics that product? Let’s see.

What Does Raceonomics Offer?

There isn’t a whole lot about Raceonomics that at first read through, I have found to be particularly enamouring. Honestly, there are so many issues here that need dissecting, as well as problems that frankly, just seem to be bad management. Well, it’s rather difficult to know where to start really.  

Perhaps the best place to jump in is exactly on that point of bad management. Because these are very much tangible problems that you can look at and decide how much they will or won’t affect your usage of Raceonomics. Furthermore, I feel like they will ultimately help to frame some of the deeper problems that I have with Ian Sutton and Rob Morris’s offering.  

So, first things first. In many ways, Raceonomics is a pretty typical horse racing tipster service. Selections are sent out directly to subscribers on a daily basis by Ian Sutton and Rob Morris. All that you have to do, we are told, is place the bets that are advised through the Betfair exchange. That is a something that is a bit new, and the reasoning seems sound.

We are told that the reason that you focus on Betfair (or other betting exchanges could equally be used) is so that you don’t get betting accounts restricted. But there are actually a number of reasons that I suspect that this may be case, and some of them are more to do with covering up flaws than anything genuine.

You see, one of the things that is interesting about Raceonomics for me is that selections are issued very late in the day. In fact, Ian Sutton and Rob Morris will typically send them out at around 12pm. You might get them a little earlier if there is an earlier race. But all of this has a massive impact on the odds that are available. Especially at bookies. At least to BSP, you have a fighting chance of getting reasonable odds.

As well as this, Raceonomics is ultimately concerned with each way betting. Except, it isn’t technically that straight forward. Because what you actually do is split the 1 point stake by a percentage that is recommended by Ian Sutton and Rob Morris. This could mean betting 30% of that 1 point on a horse to win, and the remaining 70% on a horse to place.

Naturally, this doesn’t really work if you are betting through bookies, in no small part down to the fact that very few bookmakers actually accept place bets. And if that were all, I could wrap up quite happily, but I can’t help but feel like there might be a sinister side to this as well.

You see, the beauty of betting through Betfair is that you can pretty much decide what odds you achieved as a tipster. This makes it much easier to manipulate any results. Of course, I’m not saying that this is what Ian Sutton and Rob Morris have set out to do with Raceonomics at all. But it is a rather unique approach and one that strikes me as being particularly odd.

Especially when you also consider just how many aspects of the service are missing really. Sure, we are told by Ian Sutton and Rob Morris that Raceonomics has a strike rate of 84.7%, but that is a bit of a preposterous number really. It certainly isn’t backed up by anything that I would necessarily consider to be evidence or proofing. And that is pretty concerning to me.

The fact of the matter is that if you came to me with a number like that for a lay betting service with proofing, I might be impressed. Because even then, that would be a bloody high number. To simply claim that your winning bets (at odds of potentially as high as 50/1 I’d like to add) can hit this number seems… Well, it seems a bit unbelievable if I’m completely honest.  

How Does Raceonomics Work?

All of this lack of information is only really compounded when you start to try and look at how Raceonomics works. The operative word there of course being try. Because what you certainly don’t get from Ian Sutton and Rob Morris is anything that is in any way tangible. There are just a number of impressive sounding statements that carry no real weight in my opinion.

For example, we are told that the following about the Raceonomics algorithm:

“picks the most profitable bets to place on a given day.

This is a results driven formula based on maximising profit and reducing losses through precision selection.

It may select a winner in a race but after checking the odds it may discard an odds on favourite in favour of another selection which will return more profit.”

It sounds impressive. As does the mantra of the goal being to “maximise profits reduce losses and lost bets, every single day”. But what does any of it really mean? The fact of the matter is that Ian Sutton and Rob Morris don’t actually tell you anything about what their algorithm is based on, what approach it uses. Just that honestly, it’s really that good, and you should just give it a go.

For me, that isn’t nearly enough and if anything, it only compounds the problem. There is no proofing, there is nothing that you can actually base your judgement on and as such, you are in a position where you are solely taking the word of Ian Sutton and Rob Morris that Raceonomics delivers. And personally, I’m not inclined to do this without any evidence to back it up.

What is the Initial Investment?

Ian Sutton and Rob Morris claim that if you want to sign up to Raceonomics, then they would usually charge you £30 per month, or £297 for an annual subscription. Fortunately, we are told, there is a limited time offer on (at least, at the time of writing. But I suspect it isn’t going anywhere) whereby you can get 60 days of access for £24.75 (plus VAT).

Entirely coincidentally, this 60 day trial (if seen all the way out) will run just long enough to take you past the full 60 day money back guarantee that is being offered by Ian Sutton and Rob Morris. This is also backed up by the fact that Raceonomics is being sold through the Clickbank platform.  

What is the Rate of Return?

Profits for 2019 currently stand at 957.83pts (as at 30th November). That is a direct quote from Ian Sutton and Rob Morris, and that is a massive income claim. That is a huge amount right there. So much so that you might even be inclined to say that it is a touch on the unbelievable side. Especially with a lack of proofing.

Elsewhere, there are a number of claims made, all of which are very neat and clear multiples of this points value. Another thing that is somewhat interesting about all of this for me stems from the fact that there is no effort to explain results in the time since the 30th of November. This suggests a number of things to me, none of which are particularly good.  

Conclusion for Raceonomics

I can see the appeal of Raceonomics. There is seemingly a lot of money on the table here. And it doesn’t cost a lot. And that strike rate means that you aren’t really going to be ever risking a lot are you? I mean, it all sounds too god to be true really doesn’t it, and that is pretty much where I am going to pick up.

You see, one of the most striking elements about Raceonomics to me isn’t what it can supposedly do. It’s what it can’t or doesn’t. Don’t get me wrong, I’d love to be on almost 1,000 points a year, but I just don’t see it happening. And it isn’t really like you see any evidence to suggest that it may happen either.

And this is realistically the biggest problem. If you are going to make grandiose claims about how much your tipster service is able to make, then you should be able to walk the walk as well as talk the talk. I could sit here right now and tell you that my own horse racing betting has yielded a profit of 1,500 points this year. That doesn’t mean it’s true.

And if I did, would you take my word for that without following me up on it? What about if I’d told you I’d backed Bigirononhiship at 12/1 at Kelso. Would you believe me then? Because really, what Ian Sutton and Rob Morris are doing with Raceonomics isn’t a million miles off from this. Sure, I’m being a bit facetious, but sometimes it is only by holding something up to the light you can see it clearly.

When you combine this with things like the convenient pricing structure and the fact that your 60 day trial just happens to end as the money back guarantee is, well, that tells me a lot. If I’m honest. It’s no coincidence that the many tipster services that I have looked at before in a similar vein to Raceonomics have all quietly closed, and none of that really bodes well.

What I would love to see more than anything else is for Ian Sutton and Rob Morris to provide enough evidence to make Raceonomics believable. I’d be ecstatic to see up to date results, some information about the algorithm, and comprehensive proofing. But I just don’t see it being on the cards. Instead, I can only really see this going the same way as so many other questionable tipster services.

So, not surprisingly, I don’t really think that I would look to recommend Raceonomics. As I see it, Ian Sutton and Rob Morris give no real reason to believe their claims, and I am yet to see a single element of the service that suggests otherwise. This is definitely one to give a wide berth to in my opinion.


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Comments (1)

Once again, I can only agree with the recommendation to stay clear. I tried this but it was clear very early on that the strike rate would be nowhere near the 84.7% they claimed. I wrote to them to get my fee back, unsurprisingly they didn’t respond to that but thanks to Clickbank I got my refund.

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From: Simon Roberts