Rapid Mailer is a WordPress plugin that allows users to create and manage their own mailing lists independently of a third party company.
What does the product offer?
Rapid Mailer is a WordPress plugin that provides users with a full auto responder service that you can manage on your own terms. According to the team behind Rapid Mailer this offers a number of benefits such as allowing you to import existing lists without having to have users reconfirm their desire to be on your mailing list. Rapid Mailer also removes the monthly costs that are inherent in most commercial auto responder websites. Rapid Mailer is fully customisable and comes with a number of different templates for you to use.
How does the product work?
As I have mentioned, Rapid Mailer works in a very similar fashion to websites like mailchimp, the main difference is that all of the management of your list is moved in house. This allows you to have full control over all aspects of your mailing list. Because Rapid Mailer also comes with a full statistics suite which allows you to monitor various aspects of your campaigns. It is worth noting that in order to send emails you will require you to use your hosts email system or a pay as you go provider.
What is the initial investment?
Rapid Mailer sells for just $67, a huge reduction on the alleged “real value” of $197. Because it is sold through Clickbank, Rapid Mailer also comes with a 60 day money back guarantee.
What is the rate of return?
Whilst there is definite possibilities to save money with Rapid Mailer, I am not certain that it will help you to make any more money than your existing emailing service.
Conclusion
If you are finding that your mailing list costs are prohibitive then there may be something in Rapid Mailer for you. What is on offer looks like a pretty decent proposal however there are some features that will clearly work better for some than others, unfortunately not always for the same reasons. Whilst the creators of Rapid Mailer discuss using the product for adding an old list to your system there is potential to send out emails unregulated, something that may appeal to some of the more unscrupulous marketers out there. All in all, Rapid Mailer is a well put together product that solves a very specific problem, namely paying a monthly fee for a mailing service. Personally I would rather do that for a number of reasons however if this is eating that much into your profits Rapid Mailer may be worth a look.
