Rockstar Lead Machine is a product created by Dr Dan and Ben Littlefield under the 2Rockstars brand. It is a WordPress plugin that allows users to generate quotes on their website.
What does the product offer?
Rockstar Lead Machine is a WordPress plugin that has been designed to allow users to set up an online quotation system on their websites. According to Dr Dan and Ben Littlefield this allows you to capture potential client information and create a new stream of traffic for your site. Using Rockstar Lead Machine like this will allegedly then help you to convert sales. The system comes with training videos on how to get the most out of it.
How does the product work?
Basically Rockstar Lead Machine allows you to set parameters and values that the system will then calculate in the background. You then have the option of capturing a user’s details in order to email the quote to them. Dr Dan and Ben Littlefield further claim that you will generate more traffic for your site through people searching for the term “free quote”.
What is the initial investment?
Rockstar Lead Machine isn’t overly cheap given what is on offer starting at $69.99 for a single site license with this cost then going up to $79.99 for a 3 site license and $89.99 for a developers license which allows the software to be used as many times as you want. There is no mention of any refund policy so it seems safe to assume that Rockstar Lead Machine don’t have anything like this in place.
What is the rate of return?
This isn’t something that is explored in any real detail. Dr Dan and Ben Littlefield say that you can use Rockstar Lead Machine to create new revenue streams and increase traffic but I personally find this to be a little vague.
Conclusion
There is potentially a lot of value in Rockstar Lead Machine but this is only really applicable if you operate in certain niches. Yes the software can be customised to apply to almost anything but it will only really draw people in if there is a reason for it. Rockstar Lead Machine use the example of a pool construction company often but I am unhappy with this as a basis due to the fact that the options aren’t really varied enough and don’t really seem to account for variables with many of the questions being closed (e.g. would you like stone decking? rather than what kind of decking would like?).
This I believe will ultimately have a massive effect on consumer retention. That having been said for the people who are looking for something like this it may prove valuable but personal I think it is lacking in features enough to really be successful.
