Social Engage is a product from Precious Ngwu that allows users to leverage Facebook to generate sales leads through video marketing.
What does the product offer?
Social Engage is an application that integrates with Facebooks news feed that in turn allows you to post your own customised video content. In its own rights this isn’t anything too different to what you can currently do with Facebook however Social Engage also allows you to incorporate a number of marketing features to your posts. These are fully customisable and allow you to post general messages, calls to action and even opt in forms. Precious Ngwu also says that because you are posting directly to somebodies news feed with video content then you can also have your content go viral. To help you figure out what is and isn’t working for you Precious Ngwu provides a full suite of analytics tools so that you can monitor your campaigns.
How does the product work?
The fundamental idea behind Social Engage is that by getting people to engage your advertisements you are more likely to have a captivated audience and there is some merit to this idea. Realistically Social Engage should almost definitely help you with list building (through opt in forms) and because your call to action requires audience participation people should feel more invested in your product when they look. In terms of creating your advert, Social Engage is fully customisable allowing you to pick your layout, colour scheme and full integration with the majority of email autoresponders.
What is the initial investment?
Precious Ngwu is launching Social Engage with an 80% discount which brings the cost to $67 (which would mean a normal price in excess of $300) which is also on a 2 hour counter (the resets each time you visit the site). Personally I just feel that this is a marketing technique and wouldn’t anticipate this price increase any time soon. Of note is the fact that Social Engage comes with a 30 day money back guarantee in place should you be unhappy with the product. It is worth keeping in mind however that Social Engage is sold through JVZoo which means that this is vendor backed.
What is the rate of return?
Earning potential for something like Social Engage is a rather tricky thing to gauge. There are some testimonials that discuss increases in leads (with the headline for Social Engage advertising 10 time more leads) however this doesn’t really equate to a dollar value.
Conclusion
There isn’t really anything wrong with what Precious Ngwu has put together in Social Engage. In fact, it is a solid looking product however there have been a number of releases recently offering very similar features to Social Engage and the fact is that there isn’t here that is substantially different to other options with the possible exception of the call to action button which will allow you to redirect to a different link. With that in mind, if you are thinking of purchasing Social Engage it is well worth doing your homework and exploring all of your options.
