Sports Betting Pays Review

Sports Betting Pays is a sports betting tipster service which is operated by independent tipster James Pacheco. As the name suggests, he claims that his service will make sports betting (predominantly football) a profitable venture for subscribers.

What does the product offer?

As an independent tipster it is immediately apparent that James Pacheco take his craft very seriously. The only claim that I feel is in any way an embellishment is one that he is a “leading industry expert”, a subjective statement at best surely? In my experience, independent tipsters are a very hit and miss affair however so I don’t wish to spend too much time dilly-dallying with Sports Betting Pays.

Put bluntly, what is on offer with Sports Betting Pays is a rather diverse sports betting tipster service. It looks at both football and cricket in order to generate profit for subscribers and involves backing a multitude of different bet types. As you can probably guess, there is generally more of a focus on the former than the latter. Selections are sent out on a near daily basis on the understanding that James Pacheco recently made a change to improve the quality of bets that he advises for Sports Betting Pays over the quality.

In terms of the logistics, Sports Betting Pays doesn’t really do anything that is new. Selections are sent out via email usually the day before the event. This provides plenty of time for you to get the best possible odds. One thing that James Pacheco does is provide extensive detailing on why a certain selection has been made. This has a twofold effect for a punter as far as I am concerned. Firstly, using Sports Betting Pays will help you to understand betting and learn how to bet. The second is that any bets that you place are done so entirely on the back of an informed opinion.

There is a staking plan in place for Sports Betting Pays however unlike a lot of tipster services which are based around level staking, Sports Betting Pays. You will generally be betting at 1-2 points however on the occasions where James Pacheco feels that there is “particularly outstanding value” to be had. These selections are advised to be backed as much as possible with a recommended stake of 4 points per bet.

This all leaves me with the strike rate as the only thing to really put any considerable consideration into. This is something of a rarity as strike rates are usually a straight forward thing to assess. In  the case of Sports Betting Pays however, James Pacheco claims a “whopping 48% s strike rate” however this only applies to max bets which aren’t issued every day. My calculations for Sports Betting Pays actually put  the strike rate quite a lot lower than that with around 35% being the average.

How does the product work?

At the core of Sports Betting Pays is James Pacheco’s understanding of sports betting which is strongly implied to be great. This is in part down to a claimed 9 years of work at Betfair during which he featured on their sports radio station. James Pacheco was also the founding editor of Betting.Betfair, a website which specialised in discussing betting opportunities on Betfair markets. With this strong background working in the bookmaking industry, we are now to presume that Sports Betting Pays will feature some kind of insider knowhow that will help you to win.

In short, there is a strong focus on form and statistical analysis with Sports Betting Pays. This seems to rather undersell the work that goes into selections however. Truthfully, from what I have looked at, Sports Betting Pays ultimately works because James Pacheco has a very clear and a very strong understanding of the sports that he recommends betting on. This is more than evidenced when you look at the detailed reasoning which comes with each selection.

This kind of approach isn’t an inherently bad thing however. I have seen too many services which are ultimately reliant on certain conditions start to fail when something is altered. By following a tipster who understands the sports that he is betting on, this is somewhat eradicated.

What is the initial investment?

At the time of writing you can sign up to Sports Betting Pays for a discounted rate of just £14.99 for your first month. Once this trial has elapsed, James Pacheco charges £34.99 which is still at the bottom end of the scale in terms of terms of tipster services. Alternatively, you can sign up to Sports Betting Pays on a quarterly basis at a cost of £59.99 or a full season for £149.

Whichever way you want to sign up for Sports Betting Pays, payment is handled directly via Paypal with James Pacheco offering no money back guarantee. To his credit however, this is pretty much industry standard.

What is the rate of return?

One of the things that I do have something of a problem with when it comes to Sports Betting Pays is there is no information on the rate of return. We are told that there are consistent profits to be had however this isn’t really enough for me. What I can say is that thorough research into Sports Betting Pays matched what I expected. This is a service that rather unfortunately appears to struggle to make a profit.

As mentioned, there have been changes recently and one would hope that they will ultimately lead to better results, and in some ways they have. Unfortunately, whilst Sports Betting Pays appears to be losing less money, it is still operating at a loss. The worst part is that he bets that are being placed are reasonable bets at decent odds.


I have to address what I consider to be the elephant in the room with Sports Betting Pays and that is the topic of luck. A good tipster should never be reliant on luck, but by the same token, sometimes it can just be against you. As a prime example, earlier this month Sports Betting Pays backed Ronaldo to score against Hungary and Belgium to beat Greece. This was a double at odds of 2.62 which is a sound bet. Unfortunately, it didn’t come in. Bangladesh and Australia, no centuries in the match at odds of 7.5. Perhaps a bit more of a long shot, but those are decent odds for that.

Ultimately, the proof however is in the pudding and in this regard, Sports Betting Pays isn’t delivering. Whether you want to call it bad luck, bad management or even ineptitude, the bottom line of any service is the profit and James Pacheco appears to be struggling to deliver. I don’t however think that this should be the end of Sports Betting Pays.

This is a transitional period and I would like to think that once James Pacheco has got back to grips with things, Sports Betting Pays could well go on to be profitable. If it can, then it would be a strong addition to any portfolio as well providing you coverage for both a major and a more niche sports betting market, all at a reasonable price.

With that in mind, I would probably be inclined to put Sports Betting Pays on my watch list. Give it a few months and check back and you may well find that James Pacheco has unearthed a diamond from the rough. Unfortunately, as it currently stands, I wouldn’t recommend Sports Betting Pays. This is a shame as I genuinely wanted a different outcome for this independent service.

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From: Simon Roberts