The Big Drop Review

The Big Drop is the latest book from well known author on economics Jim Rickards and David Stevenson. It is currently being marketed on a promotional offer by Agora Lifestyles.

What does the product?

The Big Drop is a newly published book that appears to have been written exclusively for Agora Lifestyles (it doesn’t seem to be available anywhere else which unless exclusive, seems like an odd choice for a New York Times best selling author). The Big Drop doesn’t really seem to cover any new ground in relation to his previous works, Currency Wars and The Death of Money. Where The Big Drop does seem to differ is in what is presented. Much of the content is concerned with the UK and how an upcoming global event could completely devalue the pound. The theory of this is actually incredibly interesting to read (as you would expect) and irrespective of whether you agree or disagree, this is a well known and respected financial mind in his element.

What is unfortunate about The Big Drop is how clearly Agora Lifestyles are using it as a marketing tool. A brief look at the copy shows a firm emphasis on an upcoming financial collapse as well as reams of statements about how to invest to avoid any currency devaluation with various companies and commodities all being listed as hot tips for a sure fire investment. These appear in The Big Drop courtesy of “Jim Rickards’ UK partner, David Stevenson” who is not surprisingly employed by Agora Lifestlyes. There are a number of bonuses that are also provided that are mostly authored by David Stevenson and are based around various investments that you simply can’t afford to miss out on.

What is the initial investment?

Agora Lifestyles are very “generously” giving away The Big Drop for free at the time of writing. All that is required is for you pay postage and packaging of £4.95 which isn’t a lot of money. What you will be charged in the future is for a news letter “Strategic Intelligence” which comes with a 30 day trial when you claim your copy of The Big Drop. This then ultimately has costs of £97 for the year.

What is the rate of return?

Because of the nature of The Big Drop, there is no real rate of return to consider.


The Big Drop as a book is a worthwhile read for the cost of postage and packaging. Some of the ideas that Jim Rickards puts forward are very interesting and cover a lot of different topics and certainly make you think of economics in a different way.

The problem with it is the pretty clear shilling that Agora Lifestyles do. Ignoring the fact that your “free” copy of The Big Drop is mostly there to trick people into signing up for something they don’t realise, there seems to be something of an agenda surrounding the investment advice.

Given Jim Rickards background I would not expect him to be advising investment in specific companies however I would expect this from Agora. Lo and behold, in the small print for The Big Drop, it states that “Investment Director: David Stevenson. Editors or contributors may have an interest in shares recommended”. Whilst I wouldn’t like to say that Agora Lifestyles are trying to influence the market position of their investments, this disclaimer doesn’t exactly shut the door on this possibility. With that in mind I would be very wary of the investment advice involved.



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From: Simon Roberts