The Daily Lay Review

The Daily Lay is a new independent horse racing tipster service which is being offered by Ian Fox. It is a straight forward lay betting service that claims to have produced a fair profit.

What does the product offer?

The Daily Lay is actually a rather interesting offering as far as independent tipsters go. One of the first things that jump out at me is that creator Ian Fox isn’t claiming some miracle income through his bets. In fact, he specifically makes reference to The Daily Lay being good for those who are looking or a second income. I believe that this approach can even be seen in the logistics of the service as I will get to shortly.

Truthfully though, the first thing that jumps out at me about The Daily Lay is how average Ian Fox makes his service out to be. There aren’t any grandiose claims or promises of luxury cars. If I am honest, it is a bit of a sad state of affairs that this is a pleasant surprise but I suppose that is the nature of this business. None the less, I consider it to be a promising start and as such, I am quite eager to see how The Daily Lay comes out.

As a service, The Daily Lay is incredibly straight forward and as it turns out, this isn’t necessarily a bad thing. As the name suggests, each day Ian Fox emails out just one lay bet per day. Of course this does mean having an account in place with a betting exchange (Betfair is recommended) however for most bettors this shouldn’t represent any difficulty. If it is, there are plenty of guides etc. online. All bets have maximum odds of 4.5 which means that your liability is generally kept manageable.

Numbers wise, Ian Fox says that he has been betting to £25 stakes and this is what the results of The Daily Lay are based off.  This represents a level staking plan of 1 point per bet, with the actual numbers that you are staking based on your betting bank. This is a particularly important thing to keep in mind with lay betting as you should always be looking to keep your outgoings as low as possible.

Given that The Daily Lay is a lay betting service it seems reasonable to expect the strike rate to be much higher than that of a back to win service. This is an area where Ian Fox definitely delivers with 292 bets winning out of a total of 353 placed. What this means is a strike rate of around 83% which is roughly what I would expect. Truth be told, given the odds limit that is in place, I was even prepared for The Daily Lay to have a lower strike rate than this.

How does the product work?

In terms of the selection process for The Daily Lay, Ian Fox is actually reaosnably transparent. First of all, he is quick to separate himself from the cowboys who claim to have been famous jockeys or have access to inside information. Instead, the focus seems to be simply on hard work. In fact, Ian Fox says that he has been “obsessed” with horse racing and statistics for more than a decade. This has supposedly led to the development of a “very specific system” that is ultimately the basis of The Daily Lay.

Obviously key to The Daily Lay is of course the fact that you are lay betting. For those who aren’t familiar with this type of bet, a lay bet involves backing a horse to lose rather than win. This is done through a betting exchange and generally has a much higher chance of winning. Unlike backing a horse however, you do have to pay out more when your bet loses.

What is the initial investment?

There are three options available for The Daily Lay, a monthly, quarterly (which is sold as 3 months plus 1 free) and a 6 month option (which is really 12 months and is sold as 6 months with 6 months free). These are respectively priced at £15, £39 and £65 however none of these are recurring subscriptions. This means going back and resigning up to The Daily Lay every month etc. (something I believe has been done to push the longer packages).

Ian Fox is selling The Daily Lay through Clickbank which means that there is a fill 60 day money back guarantee in place. To credit him, this is heavily included in the marketing for the service.

What is the rate of return?

The last date of proofing for The Daily Lay shows a profit of £3,775 over a year. This is to £25 stakes which means that the points profit works out at 151 points over the course of the year. There are certainly people who would be disappointed with that kind of profit and in some ways, I can entirely see why. Especially when some of the larger tipster stables are pushing 1,200 points in a few months. The fact is that The Daily Lay is a low risk and low yield tipster service and with that in mind, I think that the results are more than adequate.

Conclusion

Lay betting services are not particularly well known for producing massive profits. I have to put that on the table before addressing The Daily Lay because the service deserves to be looked at within context. The results aren’t bad. In fact, I would say that they are quite strong. One the month with the highest losses, The Daily Lay dropped 15.5 points. I have known back to win services that have lost more than double this in a single day.

The truth is this isn’t a service for those who are looking to make big bucks and Ian Fox is very clear about this. Looking at The Daily Lay as a revenue stream for a secondary income really shows this in its best light. A single lay bet which can be placed each morning. I have just checked and this took me less than a minute and that was going through Google and not using bookmarks.

There is also the lack of risk to be considered as well. Yes, when you lose you may have to pay out a fair amount, but you don’t lose often. That is the whole model of lay betting and the fact that Ian Fox isn’t recommending multiple bets per day to boost the profitability of The Daily Lay as a service means that you have a clear idea of what the maximum you can lose per day is (£35 using £10 stakes). This isn’t a lot.

Finally there is the fact that this is a very reasonably priced service. Even if you were paying for The Daily Lay month by month, just £2 stakes would have still produced a profit of £122. Of course these are taking The Daily Lay to an extreme however even there, there is still room to make a little money.

I am not saying that The Daily Lay is a perfect tipster service, but it is a solid option and for those who are simply looking for a little bit extra at the end of the year, you can probably do much worse than The Daily Lay. This is one of a few tipster services that I have looked at recently that are well suited for those who are looking for a first tipster service. With that in mind, I feel that The Daily Lay is definitely worth your consideration.