The Euro Challenge is a new to market sports betting tipster service which is operated by one John Anthony. He claims that he is able to turn a very modest betting bank into a huge amount of profit.
Introduction to The Euro Challenge
There are a lot of different approaches that you see when it comes to betting. But one that is almost always of interest to me from a professional standpoint is those that (for lack of a better word) gamify it. Inherently, I don’t believe that this has to be problematic, but I know what I am looking for from betting, and that tends to be long term and consistent profit. But that doesn’t mean that I won’t discount something that is more focused on bank building, that is to say, generating substantial amounts of income from small initial bets.
This is exactly what The Euro Challenge sets out to do. Whilst the name isn’t really explicit about it, this is one the increasingly popular services that is focused on turning a small number into a big number. Here, specifically, John Anthony says that “Over the next month, using a small £100 bank, I’m going to make £5,000 in TAX-FREE profit and I want you to join me”. Well, that sounds fantastic, and even if you didn’t want to cash out your massive profits, it would set you in a good stead for future betting endeavours.
And seemingly, John Anthony is very well positioned to deliver on this profit. He certainly makes some very impressive claims about how The Euro Challenge should perform. Now, here’s the thing. In theory, you don’t have to achieve that full result for this to have merit, but that is the standard that I will hold against the service. After all, that is ultimately what you are paying for. And if I’m honest, I’m not entirely certain that this is likely to deliver. So, let’s get into and see why I think this.
What Does The Euro Challenge Offer?
Something that is quite interesting to me about The Euro Challenge is that despite the fact that it should be a fundamentally straight forward thing, there are actually a few things that I would say could be seen as “complications”. Now, that doesn’t necessarily mean that John Anthony is making things more complicated, so much as, there are additional moving parts to this that you might not expect.
The first of these is the open fact that in order to see this through, you aren’t just looking at the Euro’s. Despite it’s name, The Euro Challenge is also very much concerned with Copa America. The other big football tournament that will be running during this time which is focused on South American football. The other complications I will talk about a little later.
Now, in terms of the logistics and how John Anthony manages The Euro Challenge, it is all pretty much what you would expect from this kind of independent tipster service. Each day, we are told that there will be tips issued to you. These are sent out the evening before any games kick off at midnight. This, we are told, allows for you to cover any bets, regardless of when they are in the day.
Interestingly, the content of the emails that John Anthony provides is very impressive. He provides a list of the bets that you should be backing, as well as his reasons for picking said bets. This is the standard that I really like to see tipsters adhering to as it allows for you to truly understand why you are betting the way that you are. Something I often refer to as “the gold standard”. Also included is advice about what kinds of odds The Euro Challenge subscribers should be pursuing.
Unfortunately, whilst this is in theory a positive, I’m not entirely convinced. You see, the issue that I have here is that effectively, John Anthony is saying “you should bet on x to beat y at odds of 6.0”. This isn’t a problem with a normal tipster service. As odds move, you can still have an idea of what to look out for and in the grand scheme of things, it doesn’t matter if you’re a bit over or under.
Because of how The Euro Challenge is set up though, losing a point here and there can cause you to miss out quite substantially. Something that I fully believe could happen. The fact is that the bets that John Anthony recommends can be somewhat niche. You might be betting on very straight forward back up bets to help cover losses, but the main bets aren’t always that straight forward. As such, a lot of people backing the same bet, with the same bookie, will cause odds movements.
Now again, on a normal service, all of this isn’t the end of the world. But The Euro Challenge uses a percentile based staking plan. This compounding is absolutely necessary to see the kinds of results claimed. This means that if you miss out on a few points on a winning bet here and there, you aren’t able to bet with as much, which impacts all of your future betting. This isn’t something that is necessarily avoidable, but it is something to keep in mind. Especially because John Anthony just really skips over this.
Personally, if I were following The Euro Challenge, I would simply look to use an odds comparison site with a view to backing with the highest odds you can get. At least that way, when there are those movements in odds, you aren’t necessarily stuck with the same kinds of lost profit potential that you’d see if you bet with the same bookies that everybody else has.
As a final aside, I want to talk about how frustrating it is that there is no context provided for what kinds of results you can expect. Now, I appreciate that this might sound peculiar given that this is for something that hasn’t really started yet, but John Anthony does talk about how he ran a betting challenge over May. So, frankly, it would have been nice to have seen some insight into these past results to get some idea of what to expect from The Euro Challenge.
How Does The Euro Challenge Work?
Normally when you look at a tipster service and you talk about “how it works” you are dealing with either nothing, or very vague details. In the case of The Euro Challenge however, John Anthony is very generously telling you in great detail exactly why each bet has been selected. This should be a very good thing. However, I do find myself having some questions about some of the… Broader topics, shall we say.
You see, from what I have seen so far, the analysis that John Anthony provides is… Well, it’s a bit rudimentary at best. Much of it is along the lines of what I’d say is “common sense stuff”, that is to say, most of what you are seeing is stuff that most knowledgeable football fans would deduce.
Furthermore, looking at those broader topics… Well, John Anthony just basically says that he’s spent a lot of time learning “money management and staking plans” and that this is what has allowed his betting to become truly profitable. Which of course is all incredibly important to something like The Euro Challenge working. At the end of the day, it’s all about compounding because without it, you simply aren’t getting from £100 to £5,000 in a month.
This is all a bit of a mixed thing with The Euro Challenge. In theory, the focus on minutiae in terms of how it all works is beneficial. But it doesn’t have really say anything about John Anthony’s bigger picture approach. Something that could have been mitigated with some actual evidence about how his last run played out, however, this is rather conspicuous in its absence in my mind.
What is the Initial Investment?
If you want to sign up to The Euro Challenge, there is only one option available. This is a one time payment of £42 plus VAT. For this, you are getting access to John Anthony’s selections for the duration of the two tournaments which works out at about a month and a half. All in, this ends up being an overall cost of £50.40 which honestly, isn’t that cheap.
Something of note is that The Euro Challenge does come with a full 30 day money back guarantee. This is backed up by the fact that John Anthony is selling his service through Clickbank. They are well known for this, and it means that in theory, you shouldn’t have any problems claiming a refund if you needed to.
What is the Rate of Return?
Of course the main claim for The Euro Challenge is right there in the headline. Starting with £100 you can expect to make in excess of £5,000. This means a profit of £4,900 in a single month. That is a huge undertaking. We are however told that this amount should be viable over 79 games of football. This being based on the “fact” that John Anthony saw a profit of some £4,000 over fewer fixtures in May.
This is where that proofing for May would have been very insightful. What John Anthony is claiming here, whilst not impossible, is just something that I haven’t actually seen achieved before. I’ve seen many services marketing this kind of tipster service but never one demonstrate it live. Seeing how last month’s equivalent of The Euro Challenge went would have been hugely beneficial in my opinion.
Conclusion for The Euro Challenge
With something like The Euro Challenge, everything only really boils down to one thing and one thing only. How much do you trust the tipster behind the service to actually produce results? And the answer to this is always something that will be very personal. Some people are implicitly trusting and will rely on the money back guarantee if things don’t work out. Myself, I am a very well documented cynic, and there is a lot to be cynical about in my mind.
You see, as I’ve mentioned, I have seen a lot of services come and go that are based around similar premises to The Euro Challenge. The basic formula is always the same. Start with a small betting bank, very aggressively compound any wins, and get up to stakes that are large enough to make it viable to see a 4,900% increase in your betting bank. In a month.
And let’s not forget, you aren’t dealing with a service in which there is any grand strategy here. John Anthony isn’t looking for certain types of bets or games that offer a value edge. Instead, The Euro Challenge is based around seemingly very basic observations. Using the example provided on the sales page for example. Chelsea will play defensively, the past results have favoured them, and City’s attack without an out and out striker were always going to struggle with that. This isn’t some kind of genius level call.
Now, that isn’t to say that tipster services have to be that. They don’t. In fact, some of the best tipster services I have looked at have been based on very simple strategies and premises. But what is the strategy here? What is the premise? What is John Anthony actually looking for? These are all valid concerns and again, I’d have loved to have seen last month’s proofing to get a feel for this. But here’s the thing. I’m not certain it would even exist.
You see, when I look at a service there is a lot to consider. There is reading between the lines of sales material, my interactions with the service, and what I call “back end” stuff. This all looks at things that your average punter may not know to look at. In the case of The Euro Challenge, that back end stuff is a little concerning.
The vendor who is selling the service is one that is particularly well known to me. They have put out a lot of different tipster services in the time I have been doing this. They are always under different names, different guises, and importantly, they rarely work. This to me is simply the latest guise of this. And without a whole lot of evidence to the contrary, one ultimately assumes that The Euro Challenge will go the same way as past efforts. That is to say, quietly closed down after the refund period.
So, in my mind, there is quite considerable risk. And this is for results that are, frankly, quite ludicrous. That 4,900% return is just… It’s one hell of a claim that is entirely unsubstantiated. And the cherry on top of all of this is that The Euro Challenge isn’t even that cheap. “John Anthony” is asking more than £50. That could easily be 3 months with a genuine tipster that actually carries some potential to make money.
Bringing all of this together, and it probably doesn’t come as any surprise that I can’t really find a reason to recommend The Euro Challenge. Sure, you may see some decent returns. After all, there are some very obvious bets in the Euro’s. But I will say that for me, my focus is always on the long term and building consistent and sustainable profits. Furthermore, the worrying back end is a deal breaker. And those are much more important than possibly making a bit of easy money that you could probably figure out by simply following football.