The Lay Advisor is an independent emails based, lay betting, horse racing tipster service operated by Anthony Adams.
What does the product offer?
The Lay Advisor gives users access to Anthony Adams’ selections for laying horses with a view to generating a long term profit. The Lay Advisor doesn’t seem to be a daily service however when selections are available they will typically be sent out around 1pm with staking (Anthony Adams will advise stakes of up to 10 points) and lay prices. As The Lay Advisor is a lay betting service you will need access to a betting exchange such as Betfair.
How does the product work?
This isn’t ever covered by Anthony Adams and in fact, he goes as far to state that he doesn’t know everything about the horses, simply that he knows value when he sees it. This means that the foundations of The Lay Advisor are a unknown quantity which I find to be a little worrying.
What is the initial investment?
The Lay Advisor comes with a 14 day free trial after which the service costs £19.99 per month. It is worth stating at this point that Anthony Adams only charges this if The Lay Advisor has generated a profit meaning that you only pay when you win.
What is the rate of return?
The potential returns on The Lay Advisor isn’t something that is ever discussed and as there is no proofing there is no reliable way of gauging this.
On paper there isn’t a lot about The Lay Advisor to recommend. After all, this is a service that Anthony Adams openly admits is based on just a few years of betting experience and no real understanding of horse racing. Even this bombshell is overshadowed though by the lack of proofing in my opinion. The fact is that this is something that I consider a requirement and The Lay Advisor doesn’t deliver. That having been said I also understand that there are people who are more open minded than I and if you don’t mind a bit of a gamble, The Lay Advisor represents a great chance to start an affordable tipster service. This is admittedly down to the fact that you only pay when The Lay Advisor wins. Personally, I am not keen on The Lay Advisor however I accept that there are some people who will play this on paper before making a decision, something that given the minimal costs is a viable option.