The Master Key System Review – Streetwise Publications

The Master Key System is a seemingly new to market horse racing betting system that is operated by one John Goldsmith and marketed by Streetwise Publications. There are some truly exceptional claims made about the service. 

Introduction to The Master Key System

This industry is a bit of a strange one in so much as there are lots of good guys out there. I can think of plenty of genuine tipster services that make a decent profit, don’t charge ridiculous amounts, and have a real goal of helping people to make an income through betting. On the other side of that, you have people who are very much in it for themselves and simply turning a profit. What can be difficult is ascertaining which one you are dealing with when you’re looking at something new (or not so new).

Today’s review subject is The Master Key System. A service that landed in my email inbox with some truly incredible claims. Namely “One Of The Easiest Ways To Make £1,000 Per Week On The Planet… The Only Horse Racing System You Will Need”. Something which undoubtedly carries appeal. I mean, I have a few horse racing systems that I use because I know that they work, so if John Goldsmith can deliver on this claim that Streetwise Publications make. Well, I’d be much better off. Especially because it only takes 5 minutes per day!

Of course, these are exactly the kinds of claims that I am always sceptical of. And with good reason. I’m always nothing but honest when it comes to these kinds of things, and when a service claims to provide “Simple, Easy, Regular, Reliable, Consistent, Daily Profits, Profits, Profits…”, well I’m sceptical. Which of course is exactly what Streetwise Publications and John Goldsmith are claiming they can deliver. Let’s have a deep dive into this and see if there is actually any truth to this claim.  

What Does The Master Key System Offer?

What do you actually get with The Master Key System? There is a short answer to this, for sure. But the fact of the matter is that the sales material does an exceptional job of simply skirting around all of this. An interesting choice by John Goldsmith, as in my experience, most genuine betting systems are all about being upfront in discussing what you are getting into. It’s all about helping people to make that informed decision.

You see, what we are told about The Master Key System is that it allows for:

  • Selections found Easily in just 5 minutes
  •  No Computer required
  •  Easily ascertained at-a-glance information
  •  Excellent 4 years profit record illustrated for you
  •  One of the few genuine ways for the ordinary person to make an absolute fortune

  • Gives you a better /happier life
  • And a financially comfortable future to look forward to and enjoy
  • Can set you FREE and provide financial security for the rest of your life!

Well, that is a hell of a lot for a simple betting system to deliver. But I cannot stress enough that John Goldsmith makes this the centrepiece of the marketing. As such, I don’t think it’s unreasonable to hold The Master Key System to account on these points.

With all of that out of the way, let’s talk about what you actually get. Because those things are really just nice sounding abstractions. As is typical for products that come from within the Streetwise Publications camp, you are actually getting a book, albeit a bit of a slim one. Now, in and of itself, that doesn’t have to be a bad thing. There is a lot to be said for things that are padded unnecessarily in order to add perceived value for money.

Sometimes though, this can also simply be an indication of a lack of content. You see, The Master Key System isn’t the most sophisticated thing in the world (but I’ll come back to this a little later on). I mean, it’s written well enough I suppose, and in theory it is something that is applicable. But whilst the general structure is there, I can’t help but feel like it’s very bare bones. Which is a little bit worrying.

As is a lot of the tone throughout The Master Key System and the marketing. John Goldsmith and Streetwise Publications are keen to talk about this as being “life-changing information” that is only for “the very people who deserve it”. Coincidentally, these are people supposedly have traits that will allow them to plunge headfirst into something because they’ll “take a chance”. Without actually taking the time to understand what they’re getting into. Which is fortunate here, because you can’t.

With all of that said, I want to briefly touch on how The Master Key System is made out to be incredibly simple and straight forward. As touched on, all that you supposedly have to do here is take 5 minutes out of your time per day. This makes for an incredibly accessible service. Especially because you can simply use a copy of the Racing Post! And if you’ve applied John Goldsmith’s method properly, you will horses that you simply have to back to win.

To help you maximise the potential of The Master Key System, there is also a staking plan that is recommended. In fact, this staking plan is necessary if you want to get close to the numbers that are dotted about the sales material. And as you might expect, it involves compounding your stakes. And quite aggressively as well in my opinion.

This is backed up by the fact that whilst this is made out to be a wildly successful and low risk system. In actual fact, on a number of occasions, John Goldsmith makes reference to the fact that The Master Key System has supposedly enabled him to make “cash-on demand”. A claim that I am highly sceptical of as in my opinion, there is a bit of a lack of this.

How Does The Master Key System Work?

Now we come to how The Master Key System works. And this is a rather difficult thing to talk about. You see, irrespective of what I might think of a system, I don’t ever think it is reasonable to give things away that are behind a paywall. Whilst I can (and always will) be honest, it doesn’t strike me as a very reasonable thing to do. After all, we’re all just trying to make a living.

That doesn’t stop me from at least looking at some things though. You see, as you might expect from the fact that you can use The Master Key System with just a paper, this isn’t a particularly complicated beast and relies on some basic statistical analysis. This is one of those things that in and of itself doesn’t have to be a bad thing. But I do believe that it does a reasonable job of managing your expectations.

Here’s the thing though, I don’t believe that you have to look much further than the fact that so much of the marketing is on belief and self manifestation to understand that things aren’t necessarily as incredible as they might seem. If I may be really really blunt about it, if The Master Key System were as good as John Goldsmith and Streetwise Publications are claiming, you wouldn’t have to believe in yourself. Because the system would simply deliver.

Something of note is that The Master Key System does actually come with some proofing. However, what really stands out to me about all of this is the fact that you can only actually obtain this once you’ve already made a purchase. Which of course only obfuscates any attempt you make to understand what you are getting into. On top of all of this, the fact is that when you do get your proofing, it is all conveniently past results and has no way of being updated in real time.

What is the Initial Investment?

John Goldsmith claims that he could “easily” sell The Master Key System for £497 a copy, and that it would be worth every penny. Which begs the question, why isn’t he? What we are told though is that actually, he couldn’t normally let it go for less than £297. But conveniently, he and Streetwise Publications are offering it at a “specially discounted” price of £197. However, this is supposedly limited to 72 hours of you learning about the system. Which of course operates on an open honestly policy meaning you can get it at this price at any time.

What I note however is that John Goldsmith and The Master Key System offer no sort of money back guarantee with The Master Key System. They say that the system has been “Pre-Teste for 4 years and is proven to work” (although the actual provenance is questionable), as if that is a replacement for peace of mind. Furthermore, it is incredibly interesting to me that you also seemingly waive the rights to resell the product.

What is the Rate of Return?

Now we’re back at how much money you can make with The Master Key System. And this is undoubtedly the star of the show here. As well as vague claims like “it has the power to make you seriously RICH!” and that it has made John Goldsmith money every single month for full years, there are a lot of numerical claims too.

These range from that headlining number of making £1,000 per week, to making £364,000 in 4 years using a starting bank of £500. John Goldsmith even makes mention of turning a £1,000 starting betting bank into £1 million in just 3 years. The numbers are all over the place and rather inconsistent, but you takeaway from The Master Key System should be that you can supposedly become very wealthy following the method. 

Conclusion for The Master Key System

At the start of this review, I made allusions to The Master Key System being seemingly new. And that is because, full disclosure, I believe that I have looked at this before. Albeit under a slightly different name. This was previously released as “John Goldsmith’s Master Key”. And for all intents and purposes, it seems to be the same service, albeit with a slightly different coat of paint on it. We also had some very interesting insight from a reader who has allegedly lost money with John Goldsmith before.

Unfortunately, I see nothing here that warrants investment. I believe that I reached this same conclusion last time and nothing has changed. So, why am I looking at this again? Well, this isn’t the first time that I’ve seen Streetwise Publications using this technique. They put out something new with slightly updated marketing, and people lap it up. But this alone isn’t the reason that I would recommend avoiding this.

You see, making money through betting is possible. There are plenty of people who do it. But what you aren’t told all that often is that it is hard work. Genuine tipsters and creators of betting systems will be upfront about this. What they won’t do however is make the ludicrous claim that you can pop down to your bookies, look at a paper, and cash out thousands per day for 5 minutes of work.

Of course, I will also say that Streetwise Publications are very good at demonstrating that this is possible. And the proofing shows that. But let’s be realistic here, most people simply aren’t going to even get close to the claimed income. If they make anything at all. Which isn’t the worst thing if you’re offering a money back guarantee. It at least allows people to make up their own mind, but John Goldsmith isn’t with The Master Key System.

The blunt fact of the matter is this. You have to pay out £197 just for the privilege of deciding if you actually believe this will work, and if it will work for you. That is a hell of a lot of outlay for a betting system that in my opinion, is incredibly simplistic and is of quite limited merit. Reiterating that point, sure it can work, but that doesn’t mean it will work.

Bringing all of this together with the circumstances of this rather questionable relaunch and you have a service that I have absolutely no faith in. I cannot stress enough that in my eyes, this absolutely isn’t worth the money at all. The method is questionable, it is incredibly expensive for what it is, and the marketing material seems to be well crafted to put the onus on you if it fails.

The thing is, I know of systems that are half the price of The Master Key System that can work.  They are packed with content to help people who are struggling, they have creators on board who will communicate and ensure that their betting system works for you. With this, none of that seems to be there. And given that this is basic stuff, I see no reason to pay over the odds for it.


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From: Simon Roberts