The Profit Multiplier is a new to market horse racing tipster service that is operated by one John Lawton. He claims that his betting advice carries the potential to make some truly massive profits in a short space of time.
Introduction to The Profit Multiplier
There is very much a narrative, I feel, in the tipping industry that we’re all out here looking for some massive monster winner. I often refer to it as “jackpot betting”. The focus isn’t on necessarily winning consistently or operating a manageable and sustainable service. Instead, it is all on being able to report big numbers. As such, you find that tipsters will go to lengths to specifically target betting markets that produce big numbers. Which is how you end up with tipsters claiming the potential for 5 figure months, from £1 per point bets.
Of course, this can happen. I wouldn’t want to sit there and say that it doesn’t, because I’ve seen services that have produced literally thousands of points of profit from a single bet. Unfortunately, they only win about 3 times a year. With The Profit Multiplier though, John Lawton claims that he is producing wins like this on a pretty regular basis really. How can you not be interested in this? Those are the kinds of numbers that are genuinely life changing. So, we’re onto a winner here. Right?
Well, the fact of the matter is, and this probably won’t come as a surprise, but I’m a bit cynical about all of these results. I don’t necessarily want to say that The Profit Multiplier is too good to be true, but it does drastically outperform most tipster services that I have looked at. Furthermore, John Lawton’s approach is one that I’ve seen fail many times before with other services. Despite of course seeming incredibly reasonable on paper. So, there is ultimately quite a lot to cover here in my mind, so let’s get into it.
What Does The Profit Multiplier Offer?
Whilst there are elements of The Profit Multiplier that I definitely think can be counted as being a little bit more “complicated” than a typical horse racing tipster service. In fact, it should be noted that the elements that aren’t typical are key to making the whole thing work (as I will explore). But by and large, what John Lawton is doing here is all incredibly straightforward, and that doesn’t strike me as a coincidence.
You see, the fundamentals of what you’re getting into with The Profit Multiplier are selections through the week (John Lawton is explicit about the fact that he only bets Monday through Friday). These are, as you would probably expect from… well, pretty much any modern tipster service, sent out directly via email, usually arriving very late on the evening of racing. All that you have to do is place the bets.
Now, actually placing the bets isn’t exactly difficult. However, placing them in an informed fashion is a bit problematic. This is down to the simple fact that the actual information contained within said emails is on the minimal side. Being given four selections is all well and good, but actually knowing if you’re getting decent odds is difficult.
Firstly, this is because you don’t get any real insight in this regard. What constitutes good odds with The Profit Multiplier is a the kind of thing that doesn’t really have much of an answer. You can only do your best. Adding to this is a rather small but quite important consideration. The bets that you are placing aren’t something you can easily compare for value.
You see, what The Profit Multiplier is based around are Yankee bets. For those who aren’t familiar with this particular bet type, it involves taking four selections and combining them into various different accumulators. Six doubles, four trebles, and a four fold. Obviously, an odds comparison site can’t really help with this, and as such, I would expect a tipster to have some advice. The fact that John Lawton doesn’t offer anything really is disappointing.
There is actually a very specific reason for this disappointment. All of the odds involved with The Profit Multiplier are… well, they’re not quite long shots. But they’re not favourites either. John Lawton seems to generally end up favouring horses with those middling odds. For example, if you look at the (incredibly limited) evidence provided for the service, odds range from about 3/1 all the way up to 10/1.
With these kinds of odds, you’d probably expect that you just aren’t going to be winning all that often. If you believe the sales material though, you would be gravely mistaken. There are just 13 selections shown that supposedly weren’t winners, ultimately surrounded by around 31 horses that did win. There is an implication that the strike rate is solid. But it isn’t. Because this ignores days when there were no winning bets. This seems like a pointed choice to me.
If I’m really honest though, even that doesn’t really strike me as a believable figure. John Lawton provide effectively 3 weeks of proofing. At 5 bets per day, Monday through Friday, The Profit Multiplier is looking at 15 bets in this period. 6 of those were profitable. Supposedly. That would mean that these long shot accumulators are coming in 40% of the time. I just don’t buy that at all. It certainly isn’t in line with what I’ve seen of this so far.
The last thing that I want to talk about is the stakes that are involved. The Profit Multiplier is headlined as being based on “A TINY £11 DAILY BET!”. You can view this as a single point, or you can see £1 as 1 point placed on each bet making for an overall 11 point stake per day. In many respects, it doesn’t necessarily matter. What does matter though is the lack of insight into what sort of bank you might need.
In theory, low volume betting should mean a small number can be manageable. I mean, at most, you’re looking at £55 a week. It’s neither here nor there, right? But ultimately, you should have a bank. Because monitoring the performance of a service is key, and with The Profit Multiplier, I actually anticipate some quite significant drawdowns in the future (presuming of course the service gets that far).
How Does The Profit Multiplier Work?
John Lawton does a very good job of not actually telling us… well, anything about anything. Especially in terms of how The Profit Multiplier works. And yet, he actually has a lot that talks about too. I just don’t really think that it’s necessarily pertinent. This includes talking about things like “wannabe tipsters” who are “feeding your [sic] loser after loser, day in day out” and how he was “suckered in by all those crooks”.
From here, we’re told that he looked at “all the system [sic] that had made me some money” and noted that “when they were winning then [sic] had a few things the same”. Which sounds perfectly reasonable in theory. But honestly, I just don’t really put much truck in this. Not least of which is down to the fact that… well, when you boil it down John Lawton doesn’t actually talk anything about his betting or selection process. We’re simply expected to accept that it is.
Instead of this kind of important and relevant information, what were are instead given is information on how Yankee bets allow for flexibility and substantial profits. Of course, this is entirely true. However, the fact that is conveniently not mentioned is that it doesn’t matter what bets The Profit Multiplier is based on. If you don’t have a good way of picking horses it counts for nothing. As I often say, a type of bet is not a betting system.
Adding to all of these concerns is the simple fact that John Lawton doesn’t exactly provide comprehensive proofing. The Profit Multiplier has simply popped up and we’re given just a few examples of bets. Even if you take all of these results at face value (which I don’t recommend), what you’re looking at are just 3 (and a bit) weeks of betting. That is hardly enough of a data sample size to be considered reliable.
What is the Initial Investment?
If you want to subscribe to The Profit Multiplier John Lawton has two different options available. Both options are simply one time costs, however, they do buy you very different subscription lengths. The first of these is £30 (plus VAT) for which you’ll receive selectins until the end of October. Alternatively, for £60 (again, plus VAT you can sign up until the end of 2021.
Something that is worth noting is that The Profit Multiplier does actually come with a full 30 day money back guarantee. To his credit, John Lawton does actually mention this in the sales material, however, he also pushes you to “give this a go for at least a month”. This statement is quite telling because this money back guarantee is backed by Clickbank who are generally very good at making sure it is enforced. Once that period has elapsed however… well, you’re unfortunately on your own.
What is the Rate of Return?
Now we come to the star of the show with The Profit Multiplier, and that is the profit potential. In 22 days, John Lawton says that he has made £7,391.17 through The Profit Multiplier. That is of course one hell of a claim to make. Probably not surprisingly by this point (given that I’ve said it more than enough times), I’m incredibly cynical about this result.
You see, depending on how you ultimately measure the stakes, what you’re looking at with The Profit Multiplier is a profit of 7,391 points of profit, or 671.92 points. That is equivalent to seeing £1 as a point, or £11 as a point. Like I’ve said, there is some debate about how you might want to measure this. Here’s the thing though. Whichever way you do look at it, you’re still looking at more than double what most decent tipsters will make in a year.
Conclusion for The Profit Multiplier
When I look at The Profit Multiplier, what I see are a lot of “ifs”. Which I appreciate is a bit of a random statement to start with. But that is the only way that I can really think to describe my thought process on this. Because if John Lawton can deliver on the claims, if the performance is actually indicative of what you can expect (although I’d take even a quarter of this really), if there is actually some sort of selection process in place… well, it’s a no brainer.
But as the saying goes, “If ifs and buts were candy and nuts, we’d all have a merry Christmas”. Of course this would be amazing, if only all those ifs were actually true. But you can apply that to anything. If I had a goose that laid golden eggs, I’d be loaded. The question with The Profit Multiplier is whether or not there is any merit to these “ifs”.
Unfortunately, I just don’t think that there is. Sometimes, when something is too good to be true… it’s just too good to be true. I know I’ve made this point already but it bears repeating. If somebody is claiming that they can make what a lot of tipster services are making in 3 years in just 3 weeks… well, you have to take that with a pinch of salt in my opinion.
This isn’t just because the number seem incredible. It is always possible (although unlikely) that John Lawton has actually just had a few Yankees come in at big odds. But I’m really not sold on this. Because what you really have to look at with The Profit Multiplier in my mind is the simple fact that there isn’t really a lot of evidence backing anything up.
Arguably the only real thing that you could consider to be “evidence” with The Profit Multiplier are the betting slips that John Lawton provides. And in theory, these should be conclusive. But I’ll be frank and say that I’ve seen this type of betting slip (Betfair’s Sportsbook) used over and over with so many… well, questionable tipster services before that they just don’t count for much.
What all of this means then, at least to me, is a tipster service where you’re really just taking the word of the tipster who is selling the service that everything is above board. Let’s not forget, there is no information about the selection process, there is no demonstration of somebody who actually knows about betting. Everything boils down to the claim that John Lawton just… well, figured out what other people were doing successfully.
This isn’t entirely out of the realm of possibility, but it’s bloody unlikely. Especially because I don’t necessarily see how there is correlation between finding just… something, that a tipster is doing that apparently works and applying it to Yankee bets. And this is a point that I think is probably more poignant than I have made it out to be. Because whilst there is a lot of focus on the fact that Yankee bets add something, I don’t believe that they do.
Now there is a lot of debate and discourse about the benefits of using Yankee bets over other methods of betting, but I don’t want to have that here. Because I think that the reason John Lawton has chosen to focus on this approach is less to do with any merit, and more that it offers the chance to market The Profit Multiplier as having that huge win potential.
This means that people can sign up, and if there is a bad run… well, you’re betting on accas on already quite long odds. Of course you don’t win every time, and so on and so forth. In the meantime, an unscrupulous marketer could well convince you to really see out that month (and pass the money back guarantee window). Just to give it a go. Which is of course exactly what John Lawton suggests you do in the sales material.
I could be overly cynical here. I could be entirely wrong. But my experience with other betting services that have been similar to The Profit Multiplier suggests that I won’t be. If you really wanted to give this a go, it’s only £30. And you can claim a refund if things didn’t work out. But personally, I wouldn’t recommend investing even this minimal effort into John Lawton’s tips.
