The Profit Plan Review

The Profit Plan is a product from the Tipster TV arm of the Betfan group. It provides horse racing tips which come courtesy of a tipster referred to simply as Paul and has supposedly turned a decent profit in a short amount of time.

What does the product offer?

When any product from the Betfan group asks me if I’m ready for something “Very, Very Exciting” (a part of the headline for The Profit Plan) I am naturally inclined to treat it with some cynicism. It seems like everything that they put out is the next big guaranteed winner and as somebody who has been in this game for some time, there have been a lot more services dropped than have gone on to reach the lofty potential of their marketing.

What is slightly more interesting is the next thing you see which apparently comes directly from Paul. He says “I’m So CONFIDENT of Making My Members MONEY That I Offer Them A CRAZY Profit GUARANTEE… YOU WIN Or I Don’t Get Paid”. If you ask me, Tipster TV should have led with this as it represents a much more unique proposition. More importantly, it is something that offers immediate benefit to consumers and is guaranteed. That is a damn sight more than another ridiculous income claim.

So with this guarantee in place, how exactly does The Profit Plan shape up? Things look rather good for The Profit Plan at a glance. Logistically, it follows the usual Betfan template. Selections are sent out to subscribers on a near daily basis. These are sent out via email as well as being uploaded to a special member’s area on the Tipster TV website. As you would expect from a professional company, the email contents are of a decent standard. Whilst there is nothing new here, the bets themselves are a little bit more of an interesting proposition.

The bets that Paul advises through The Profit Plan are a bit of an eclectic bunch both in terms of variety, quantity of bets and the odds that you are backing horses at. One day can contain 9 bets and the next just a single patent. Whilst I have brought up the patent bet, the variety of bets that Paul advises is quite broad. The meat and veg of The Profit Plan is undoubtedly back to win bets however you can also expect a fair share of each way bets. There are also numerous accumulators in various configurations including doubles, trixies and the aforementioned patent bets.

Given the results that Tipster TV claim for The Profit Plan, I was very much expecting to see the usual Betfan staking plan. Their services are usually proofed to 5 point level stakes, a method which often allows them to inflate their earning potentials quite substantially. In the case of The Profit Plan though, Paul uses a comparatively conservative staking plan. The majority of your bets will be just 1 or 2 points. When the service does deviate from this, it is typically because your are betting on a more exotic bet type.

At this point, The Profit Plan appears to be shaping up into quite a reasonable looking service. There doesn’t appear to be any particular flaws that I can see. It is worth pointing out however that the strike rate isn’t the best. At 21.95% (an average taken over around 8 months) this could be definitely be better. By the same token, it is a long way from the best result that I have seen.

How does the product work?

If there is one particular criticism that I would level at The Profit Plan it is that we are given no insight into what the selection process is. If I have said it once, I have said it hundred times, I don’t expect a tipster to give away everything. There should be enough information however for consumers to make an informed decision. We are instead offered absolutely nothing.

There are a number of reasons that this concerns me. The first is in part down to the variety of bets. I accept that this seems contradictory since I earlier praised The Profit Plan in this regard. Unfortunately, it does have a knock on effect in so much as it makes it more difficult to see any bigger picture to Paul’s selections. Truth be told, there are other concerns surrounding The Profit Plan that I will get to later that I believe make it even more imperative that we receive at least some information.

What is the initial investment?

Products from within the Betfan group are rarely what I would call cheap. The Profit Plan however falls into a category that I would go as far as to call outright expensive. There are two options available, a monthly subscription as well as a quarterly subscription. It is worth noting that this monthly option is actually every 28 days however which means you will pay the subscription fees 13 times in a year. And what of these costs? The monthly subscription is a rather eyewatering £59 per month whilst the quarterly option represents somewhat better value at £118.

There is no money back guarantee in place for The Profit Plan however as I have already mentioned, Paul does offer a guarantee of sorts. He says that if his selections haven’t generated a profit at the end of your subscription period then your next one is free (so far there has just been one month that has lost points).

What is the rate of return?

When The Profit Plan launched it was off the back of 240.71 points in 4 months, a very respectable figure (which is made to look even better when you factor in the advertised ROI of 32.3%). Since then however there has been a losing month. This almost immediately recovered however at the time of writing this, The Profit Plan is midway through another losing month. This means that from 240 points in 4 months, The Profit Plan now stands at 218.5 points in almost 8 months with an ROI of 13.69%, a huge reduction in the publicised results from Tipster TV.


There are some aspects of The Profit Plan that I like however the unfortunate truth of the matter is this. There is more that doesn’t sit well with me. I want to start with the positives for The Profit Plan first as there definitely are some The first is that I do believe that Paul probably does have a decent understanding of horse racing. I also think that looking at the results that are available, The Profit Plan probably would prove profitable in the long term.

The problem with being profitable is that sometimes it simply isn’t enough on its own. As such, the bigger question in my book is whether or not The Profit Plan is profitable enough. Don’t get me wrong, the guarantee definitely helps to make The Profit Plan a more attractive proposition and it certainly goes some way to negating losses. I do however find myself questioning whether or not you are ultimately paying for this guarantee in the shape of the premium and also what the sustainability is in the long term. This is an expensive service and to (I think quite reasonable) £10 stakes, you are spending 6 points per month just on your subscription fee.

This question of value is an important one when considering The Profit Plan for a number of reasons. Like I have already said, I do think that the long term profitability looks reasonably stable. There are a number of other services that come to mind that are more profitable than The Profit Plan and at a lower price and as such, they are definitely going to be more appealing. This is a shame as I do think that there is something here.

With all of this in mind I don’t think that I can quite bring myself to recommend The Profit Plan. If you are content to pay the premium prices and are willing to take the profits then I think that you can do much worse than The Profit Plan. Immediately having said this, I also feel that it is important to consider that you can do a lot better. I have said a few times that the tipster industry is one that is becoming increasingly competitive and punters expect a lot more for their money. In this case, they can get it as well.

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From: Simon Roberts